{"id":942307,"date":"2026-03-05T12:00:22","date_gmt":"2026-03-05T17:00:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/"},"modified":"2026-03-05T12:00:22","modified_gmt":"2026-03-05T17:00:22","slug":"u-s-businesses-signal-growth-in-early-2026","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/","title":{"rendered":"U.S. Businesses Signal Growth in Early 2026"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>U.S. Businesses Signal Growth in Early 2026<\/b><\/p>\n<p class=\"bwalignc\"><i>Employers are ready to move forward with strategic investments as staffing stabilizes and macroeconomic pressures normalize<\/i><\/p>\n<p>DES MOINES, Iowa&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAfter a year defined by cost pressures and economic uncertainty, U.S. businesses are positioned for renewed momentum and growth in 2026. The latest <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.principal.com%2Fabout-us%2Fglobal-insights%2Fwell-being-index-insights&amp;esheet=54437570&amp;newsitemid=20260305376674&amp;lan=en-US&amp;anchor=Principal+Financial+Well-Being+Index%26%238480%3B&amp;index=1&amp;md5=fa2bb790b84072799bb1afc565cfe475\">Principal Financial Well-Being Index<sup>\u2120<\/sup><\/a> (Index)<i>,<\/i> a quarterly measurement of business health, growth, and optimism finds sentiment among business leaders has stabilized, measuring 6.65 out of 10 in January 2026 \u2013 a slight uptick from 6.5 in October 2025.<\/p>\n<p>\nLarge businesses report higher optimism (56%) about the overall economic outlook than small to midsized businesses (SMBs) (44%). At the same time, concerns about macroeconomic conditions have eased modestly since late 2025, with business leaders reporting lower levels of concern about tariffs (-5 pts), policy unpredictability (-5 pts), wage inflation (-6 pts), and the cost of raw materials (-6 pts).<\/p>\n<p>\nPrivate sector staffing remains steady with 92% of employers either increasing (47%) or maintaining (45%) staffing between October and December. This continues a \u201clow-hire, low-fire\u201d equilibrium as firms work to retain specialized talent. The job market also reflects a focus on retention of specialized workers: from October to January, the number of high\u2011income job seekers decreased by 3.2%, while the number of low\u2011income job seekers increased by 10.15%<sup>1<\/sup>. Together, these trends highlight employers\u2019 heightened focus on retaining specialized employees.<\/p>\n<p>\n\u201cWe\u2019re seeing businesses continue to prioritize staffing as a key part of their overall operational strategy,\u201d said Amy Friedrich, President, Benefits and Protection, Principal<sup>\u00ae<\/sup>. \u201cThey are focused on keeping their teams intact and counting on them to leverage new technology and modernized systems to continue driving growth.\u201d<\/p>\n<p><b>Businesses prioritize technology modernization, plan to borrow strategically<\/b><\/p>\n<p>\nTechnology modernization is a top priority for businesses in 2026, with 81% planning upgrades in areas such as software (54%), AI (45%), and hardware (21%). Larger firms continue to lead in AI adoption. This technology push is also influencing financing strategies: 42% of employers expect to take on debt this year, led by larger businesses (53% vs. 36% of SMBs). Of those planning to borrow, 57% will direct financing toward technology, software, or automation upgrades, with more than a quarter planning to borrow for hiring and talent acquisition.<\/p>\n<p>\nBusinesses prepared to borrow are not waiting long: 53% plan to secure funds within the next three months, with investments focused on hiring and talent acquisition, technology and automation, equipment\/facility upgrades and repairs and new product\/service development. Those choosing to delay borrowing cite macroeconomic headwinds\u2014high interest rates, market volatility, and policy uncertainty. Of those not planning to take on debt, the majority (55%) say they won\u2019t borrow because they already have the cash on hand they need.<\/p>\n<p><b>Businesses are realistic about interest rates, with urgency outweighing borrowing costs<\/b><\/p>\n<p>\nBusinesses are realistic about today\u2019s interest rate environment, even if many look back fondly on the ultra\u2011low rates of 2020\u20132021 (around 4.5% on loans). While companies still prefer lower borrowing costs, the latest Index shows urgency around key initiatives plays a larger role in borrowing decisions than rates alone.<\/p>\n<p>\nInterest rates are three times more influential when businesses consider discretionary spending than when evaluating mission\u2011critical growth initiatives\u2014where many are willing to move forward even at rates as high as 12%. This pattern holds true for both SMBs and large employers.<\/p>\n<p>\n\u201cInterest rates are only one part of a larger financial picture,\u201d said Friedrich. \u201cOften, the value gained from putting capital to work sooner can quietly outpace the value of holding out for ideal conditions. Across industries, we\u2019re seeing organizations embrace a realistic but resilient mindset: they understand today\u2019s borrowing environment, and they\u2019re choosing to invest anyway because growth can\u2019t wait.\u201d<\/p>\n<p><sup>1<\/sup>Morning Consult Economic Intelligence, 2026<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.principal.com%2F&amp;esheet=54437570&amp;newsitemid=20260305376674&amp;lan=en-US&amp;anchor=About+Principal+Financial+Group&amp;index=2&amp;md5=dc5210e1156dc9a0f2e56adc8444c692\"><b>About Principal Financial Group<\/b><\/a><b><sup>\u00ae<\/sup><\/b><\/p>\n<p>\nPrincipal Financial Group<sup>\u00ae<\/sup> (Nasdaq: PFG) is a global financial company with approximately 19,000 employees<sup>1<\/sup> passionate about improving the wealth and well-being of people and businesses. In business for 146 years, we\u2019re helping over 75 million customers<sup>1<\/sup> plan, insure, invest, and retire, while working to support the communities where we do business, and building an inclusive workforce. Principal<sup>\u00ae<\/sup> is proud to be recognized as one of the 2025 World\u2019s Most Ethical Companies<sup>2<\/sup> and named as a \u201cBest Places to Work in Money Management<sup>3<\/sup>.\u201d Learn more about Principal and our commitment to building a better future at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.principal.com&amp;esheet=54437570&amp;newsitemid=20260305376674&amp;lan=en-US&amp;anchor=principal.com&amp;index=3&amp;md5=b0926a990e66f95c4a8f85de90e76695\">principal.com<\/a>.<\/p>\n<p><sup>1<\/sup> As of December 31, 2025<br \/>\n<br \/><sup>2<\/sup> Ethisphere, 2025<br \/>\n<br \/><sup>3<\/sup> Pensions &amp; Investments, 2025<\/p>\n<p><b>About the Principal Financial Well-Being Index<\/b><sup>\u2120\u200b<\/sup><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.principal.com%2Fabout-us%2Fglobal-insights%2Fwell-being-index-insights&amp;esheet=54437570&amp;newsitemid=20260305376674&amp;lan=en-US&amp;anchor=The+Principal+Financial+Well-Being+Index%26%238480%3B&amp;index=4&amp;md5=305e9ac403b08349d8f254058f0aa6a5\">The Principal Financial Well-Being Index<sup>\u2120<\/sup><\/a> (WBI) Wave 1 (January 15 \u2013 February 1, 2026) is recurring research used to track sentiment around repeated financial health measures and timely issues relevant to businesses. Business owners, decision makers, and business leader participants who represent companies with between 2 to 10,000 employees (n=1,000) provide information by completing a 15-minute online survey. Access to sample is provided by ROI Rocket, a third-party research panel provider.\u200b<\/p>\n<p>\nIn 2025, the WBI added a formal index. The index number in the WBI is calculated by taking responses from 6 perceptual measures evaluating current financial health, financial comparisons year over year, and future projections for business and economic outlook. The percentages of respondents who answered positively for each measure are averaged and standardized to a 0-10 scale, with perceptions of business \/ company, local economic, and U.S. economic growth weighted 60%, 20%, and 20% respectively within their aggregate measure. \u200b\u200b<\/p>\n<p>\nSmall businesses = 2\u2013499 employees, Large businesses = 500\u201310,000 employees\u200b<\/p>\n<p>\nInsurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company\u00ae. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and\/or independent broker\/dealers. Referenced companies are members of the Principal Financial Group\u00ae, Des Moines, IA 50392.\u200b \u00a92026 Principal Financial Services, Inc.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260305376674r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260305376674\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260305376674\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact: Lauren Peed, 515-878-0275, <a rel=\"nofollow\" href=\"mailto:peed.lauren@principal.com\">peed.lauren@principal.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Iowa United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Other Professional Services Small Business Insurance Human Resources Finance Consulting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260305376674\/en\/1421047\/3\/principal_full_transparent_background.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>U.S. Businesses Signal Growth in Early 2026 Employers are ready to move forward with strategic investments as staffing stabilizes and macroeconomic pressures normalize DES MOINES, Iowa&#8211;(BUSINESS WIRE)&#8211; After a year defined by cost pressures and economic uncertainty, U.S. businesses are positioned for renewed momentum and growth in 2026. The latest Principal Financial Well-Being Index\u2120 (Index), a quarterly measurement of business health, growth, and optimism finds sentiment among business leaders has stabilized, measuring 6.65 out of 10 in January 2026 \u2013 a slight uptick from 6.5 in October 2025. Large businesses report higher optimism (56%) about the overall economic outlook than small to midsized businesses (SMBs) (44%). At the same time, concerns about macroeconomic conditions have eased modestly since late 2025, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;U.S. Businesses Signal Growth in Early 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-942307","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U.S. Businesses Signal Growth in Early 2026 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Businesses Signal Growth in Early 2026 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"U.S. Businesses Signal Growth in Early 2026 Employers are ready to move forward with strategic investments as staffing stabilizes and macroeconomic pressures normalize DES MOINES, Iowa&#8211;(BUSINESS WIRE)&#8211; After a year defined by cost pressures and economic uncertainty, U.S. businesses are positioned for renewed momentum and growth in 2026. The latest Principal Financial Well-Being Index\u2120 (Index), a quarterly measurement of business health, growth, and optimism finds sentiment among business leaders has stabilized, measuring 6.65 out of 10 in January 2026 \u2013 a slight uptick from 6.5 in October 2025. Large businesses report higher optimism (56%) about the overall economic outlook than small to midsized businesses (SMBs) (44%). 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The latest Principal Financial Well-Being Index\u2120 (Index), a quarterly measurement of business health, growth, and optimism finds sentiment among business leaders has stabilized, measuring 6.65 out of 10 in January 2026 \u2013 a slight uptick from 6.5 in October 2025. Large businesses report higher optimism (56%) about the overall economic outlook than small to midsized businesses (SMBs) (44%). At the same time, concerns about macroeconomic conditions have eased modestly since late 2025, &hellip; Continue reading \"U.S. Businesses Signal Growth in Early 2026\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/","og_site_name":"Market Newsdesk","article_published_time":"2026-03-05T17:00:22+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260305376674r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"U.S. Businesses Signal Growth in Early 2026","datePublished":"2026-03-05T17:00:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/"},"wordCount":973,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260305376674r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-businesses-signal-growth-in-early-2026\/","name":"U.S. Businesses Signal Growth in Early 2026 - 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