{"id":942270,"date":"2026-03-05T11:55:48","date_gmt":"2026-03-05T16:55:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/whoop-selects-viant-as-strategic-ad-platform\/"},"modified":"2026-03-05T11:55:48","modified_gmt":"2026-03-05T16:55:48","slug":"whoop-selects-viant-as-strategic-ad-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/whoop-selects-viant-as-strategic-ad-platform\/","title":{"rendered":"WHOOP Selects Viant as Strategic Ad Platform"},"content":{"rendered":"

<\/p>\n

WHOOP Selects Viant as Strategic Ad Platform<\/b><\/p>\n

Move Accelerates Business Performance Leveraging Viant\u2019s Connected TV Expertise<\/i><\/p>\n

IRVINE, Calif.–(BUSINESS WIRE<\/a>)–Viant Technology Inc.<\/a> (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP<\/a>, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand\u2019s continued growth through true household-level CTV activation linking media exposure directly to business results.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260305589505\/en\/<\/a><\/p>\n

\"Viant<\/p>\n

Viant will serve as the DSP of Record for WHOOP powering the brand\u2019s continued growth through true household-level CTV activation linking media exposure directly to business results.<\/p>\n<\/div>\n

\nThe partnership underscores Viant\u2019s continued leadership in CTV, where identity and contextual intelligence are foundational to driving measurable growth. A demonstrated commitment to supply and fee transparency, paired with a high-touch client support model, further reinforced Viant\u2019s selection as the strategic partner for WHOOP.<\/p>\n

\n\u201cCTV is the most powerful platform for brands to drive new customer growth, and its full value is unlocked through intelligence,\u201d said Tim Vanderhook, CEO and Co-Founder of Viant Technology. \u201cViant provides WHOOP a deeper understanding of the content environments their CTV ads run alongside, the precision to activate against premium programming, and the ability to measure true incrementality at scale.\u201d<\/p>\n

\nWHOOP delivers world-class wearable technology, personalized coaching, and actionable insights across recovery, sleep, training and health, empowering members to perform at their highest potential. Grounded in performance science, research and data, WHOOP brings that same rigor to its marketing strategy. As CTV becomes the dominant way brands reach new customers and drive demand generation, WHOOP sought a partner capable of delivering precision, transparency, and measurable results in CTV.<\/p>\n

\n\u201cOur focus is on building authentic connections with our audience,\u201d said John Sullivan, Chief Marketing Officer, WHOOP. \u201cViant\u2019s expertise in CTV helps us better understand where and how to engage, so we can continue to grow the brand in thoughtful, impactful ways.\u201d<\/p>\n

\nThe partnership signals a shared commitment to performance, transparency, and measurable growth, raising the bar for how brands activate and evaluate CTV investment.<\/p>\n

ABOUT VIANT<\/b><\/p>\n

\nViant Technology Inc. (NASDAQ: DSP) is an exclusively buy-side advertising platform powered by artificial intelligence and designed to drive performance across the open internet. Our omnichannel platform purpose-built for CTV turns data and intelligence into scalable, measurable performance for advertisers. With the launch of ViantAI and Outcomes, Viant has been at the forefront of AI innovation in advertising, building the future of fully autonomous solutions. Viant has been recognized for excellence in AI by Adweek, the Business Intelligence Group and MarTech Breakthrough and is Great Place to Work\u00ae certified. Learn more at viantinc.com<\/a>.<\/p>\n

ABOUT WHOOP<\/b><\/p>\n

\nWHOOP, the human performance company, empowers people to unlock their potential and live longer, healthier lives. The WHOOP membership delivers world-class wearable technology, personalized coaching, and actionable insights across recovery, sleep, training, and health.<\/p>\n

\nWHOOP wearable devices, including WHOOP 5.0 and WHOOP MG, feature groundbreaking innovations such as cardiovascular health screening (including an FDA-cleared ECG), Healthspan to measure Pace of Aging and WHOOP Age, and the first-of-its-kind wearable Blood Pressure Insights.<\/p>\n

\nFounded in 2012 and headquartered in Boston, WHOOP has raised more than $400 million in venture capital and ships to 56 markets worldwide. To learn more or start a one-month free trial, visit whoop.com<\/a> and connect with WHOOP on Instagram<\/a>, X<\/a>, Facebook<\/a>, LinkedIn<\/a>, and YouTube<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260305589505\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Marielle Lyon
\n
press@viantinc.com<\/a><\/p>\n

KEYWORDS:<\/b> California United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Entertainment Wearables\/Mobile Technology Artificial Intelligence Marketing Software Digital Marketing Advertising Communications Internet TV and Radio Data Management Content Marketing Consumer Electronics<\/p>\n

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Viant will serve as the DSP of Record for WHOOP powering the brand\u2019s continued growth through true household-level CTV activation linking media exposure directly to business results.<\/font><\/td>\n<\/tr>\n
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WHOOP Selects Viant as Strategic Ad Platform Move Accelerates Business Performance Leveraging Viant\u2019s Connected TV Expertise IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand\u2019s continued growth through true household-level CTV activation linking media exposure directly to business results. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260305589505\/en\/ Viant will serve as the DSP of Record for WHOOP powering the brand\u2019s continued growth through true household-level CTV activation linking media exposure directly to business results. The partnership underscores Viant\u2019s continued leadership in CTV, … <\/p>\n

Continue reading “WHOOP Selects Viant as Strategic Ad Platform”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-942270","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWHOOP Selects Viant as Strategic Ad Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/whoop-selects-viant-as-strategic-ad-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHOOP Selects Viant as Strategic Ad Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WHOOP Selects Viant as Strategic Ad Platform Move Accelerates Business Performance Leveraging Viant\u2019s Connected TV Expertise IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand\u2019s continued growth through true household-level CTV activation linking media exposure directly to business results. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260305589505\/en\/ Viant will serve as the DSP of Record for WHOOP powering the brand\u2019s continued growth through true household-level CTV activation linking media exposure directly to business results. 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