{"id":942244,"date":"2026-03-05T11:35:18","date_gmt":"2026-03-05T16:35:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-yahoo-dsp-partner-to-advance-ctv-political-advertising-with-proximic-political-audiences\/"},"modified":"2026-03-05T11:35:18","modified_gmt":"2026-03-05T16:35:18","slug":"comscore-and-yahoo-dsp-partner-to-advance-ctv-political-advertising-with-proximic-political-audiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-yahoo-dsp-partner-to-advance-ctv-political-advertising-with-proximic-political-audiences\/","title":{"rendered":"Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences"},"content":{"rendered":"<h2>\nNew solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">RESTON, Va. and NEW YORK, March  05, 2026  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of <em>Proximic Political Audiences<\/em>.<\/p>\n<p align=\"left\">The partnership is designed to support leading political activation partners, including MiQ\u2019s dedicated political division, enabling agencies and campaigns to operationalize Proximic Political Audiences at scale across premium CTV inventory.<\/p>\n<p align=\"left\">As political campaigns gear up for pivotal House, Senate, and Gubernatorial races in 2026, advertisers face increasing pressure to unify fragmented media strategies. Working with activation partners such as MiQ, Proximic Political Audiences align CTV targeting with verified linear TV exposure, helping campaigns improve incremental reach by adjusting advertising across screens with precision.<\/p>\n<p align=\"left\">\u201cPolitical campaigns can\u2019t afford to treat linear and streaming as separate worlds,\u201d said Rachel Gantz, Managing Director, Proximic by Comscore. \u201cBy bringing linear exposure data into streaming, Proximic and Yahoo are helping advertisers connect the dots across screens, turning fragmented impressions into coordinated, more effective voter reach that makes every ad dollar work harder.\u201d<\/p>\n<p align=\"left\">This release represents a meaningful evolution in how linear TV intelligence informs streaming audiences for the 2026 political cycle, leveraging Comscore\u2019s depth in local market measurement, Proximic\u2019s activation capabilities, and Yahoo DSP\u2019s scaled platform to give advertisers a strategic edge.<\/p>\n<p align=\"left\">\u201cToday\u2019s voters are seeing messages everywhere, but connecting those touchpoints is what drives real impact,\u201d said Danny Dikovsky, Head of Independent Agency Sales, Yahoo DSP. \u201cComscore\u2019s depth in local TV measurement in conjunction with Yahoo ConnectID gives us unmatched precision and the foundation to make streaming political campaigns more efficient and effective. Together with Proximic by Comscore, we\u2019re helping advertisers make smarter streaming activations and drive voter impact where it matters.\u201d<\/p>\n<p align=\"left\">\u201cFor political campaigns to engage voters in premium, high-attention environments, CTV is a critical part of a holistic media strategy,\u201d said Jesse Contario, Regional Vice President, Southeast and Political, MiQ. &#8220;Supported by a leading programmatic partner in Proximic by Comscore and Yahoo, we help our clients optimize their CTV performance and understand true voter impact.\u201d<\/p>\n<p align=\"left\">Proximic Political Audiences are available for both PAC and candidate advertising campaigns and can be measured at the local market level, enabling precision and accountability in spend.<\/p>\n<p align=\"left\">This collaboration marks a pivotal moment for political advertisers, enabling smarter, cross-platform coordination and helping to maximize both reach and resonance, just in time for a critical election year.<\/p>\n<p align=\"left\">\n        <strong>About Comscore<\/strong>\n      <\/p>\n<p align=\"left\">Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p align=\"left\">\n        <strong>Media<\/strong><br \/>\n        <br \/>Marie Scoutas<br \/>Comscore, Inc.<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sc_cuFsGAWHbd0QMHJENOxtfd_G5VBR-p38KGqh2Ss9inYodN71zIxWls2KiwyLWrbKf_MfQCP1InKPoZmAtnb2fl0fTGaR9MZgmrq1zEiA=\" rel=\"nofollow\" target=\"_blank\">Press@comscore.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2NjI1MCM3NDY4OTE2IzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/M2I1NTY0NmUtY2NjNS00M2FjLWJmMzEtZDM5MDk2NDdlODhjLTEwMjIyNTctMjAyNi0wMy0wNS1lbg==\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle RESTON, Va. and NEW YORK, March 05, 2026 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support leading political activation partners, including MiQ\u2019s dedicated political division, enabling agencies and campaigns to operationalize Proximic Political Audiences at scale across premium CTV inventory. As political campaigns gear up for pivotal House, Senate, and Gubernatorial races in 2026, advertisers face increasing pressure to unify fragmented media strategies. Working with activation &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-yahoo-dsp-partner-to-advance-ctv-political-advertising-with-proximic-political-audiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-942244","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-and-yahoo-dsp-partner-to-advance-ctv-political-advertising-with-proximic-political-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycle RESTON, Va. and NEW YORK, March 05, 2026 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support leading political activation partners, including MiQ\u2019s dedicated political division, enabling agencies and campaigns to operationalize Proximic Political Audiences at scale across premium CTV inventory. As political campaigns gear up for pivotal House, Senate, and Gubernatorial races in 2026, advertisers face increasing pressure to unify fragmented media strategies. 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