{"id":941982,"date":"2026-03-04T09:35:04","date_gmt":"2026-03-04T14:35:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/icons-collide-wrangler-and-avirex-launch-limited-edition-collection\/"},"modified":"2026-03-04T09:35:04","modified_gmt":"2026-03-04T14:35:04","slug":"icons-collide-wrangler-and-avirex-launch-limited-edition-collection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/icons-collide-wrangler-and-avirex-launch-limited-edition-collection\/","title":{"rendered":"Icons Collide: Wrangler\u00ae and Avirex Launch Limited-Edition Collection"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Icons Collide: Wrangler\u00ae and Avirex Launch Limited-Edition Collection<\/b><\/p>\n<p class=\"bwalignc\"><b>New collaboration blends 75+ years of Western heritage and 90s hip-hop luxury<\/b><\/p>\n<p>GREENSBORO, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal western icon <i>Wrangler\u00ae <\/i>and Avirex, the legendary purveyor of luxury American leather, today announced the launch of an exclusive collaborative collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260304055703\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260304055703\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260304055703\/en\/2737330\/4\/LEAD_ASSET.jpg\" alt=\"Wrangler x Avirex collection\" \/><\/p>\n<p style=\"font-size:85%\">Wrangler x Avirex collection<\/p>\n<\/div>\n<p>\nWhile <i>Wrangler<\/i> brings over 75 years of Western dominance, Avirex injects a distinctive urban edge rooted in its history as a streetwear and hip-hop staple. Founded in 1975 to produce authentic military-inspired flight jackets, Avirex evolved into a symbol of status and culture in the 1980s and \u201890s. By merging Avirex\u2019s premium leather craftsmanship and bomber silhouettes with <i>Wrangler\u2019s<\/i> archival denim ruggedness, this collection redefines heritage fashion for a modern audience.<\/p>\n<p>\n\u201cAvirex brings a distinctive point of view rooted in premium craftsmanship and cultural impact, which makes this collaboration a natural fit for <i>Wrangler<\/i>,\u201d says Holly Wheeler, Vice President of Global Brand Marketing Kontoor Brands Inc. \u201cTogether, we\u2019re blending heritage and modern style in a way that feels fresh and authentic\u2014expanding our reach into a more premium space while continuing to celebrate the breadth of collaborations that make <i>Wrangler<\/i> such a dynamic global brand.&#8221;<\/p>\n<p>\n\u201cWrangler is the authority of the West, and Avirex owns the sky and the street,\u201d says Mia Dell\u2019Osso-Caputo, Creative Director of Avirex. \u201cThis collection lives where rodeo grit meets city swagger. By fusing our signature leather with Wrangler\u2019s timeless denim, we created a new uniform for people who move with purpose and value authenticity above all else.\u201d<\/p>\n<p>\nThe seven-piece collection features a range of premium pieces characterized by bold embroidery, vintage-inspired patches, and superior materials. Highlights include:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>The Suede Trucker Jacket (Black)<\/b>: This standout piece is expertly crafted from 100% leather, with front button closures, side seam pockets, and is finished with \u201call-over\u201d black-and-white patches that highlight dual branding.\n<\/li>\n<li><b>Patch Jacket (<i>Wrangler<\/i> Blue)<\/b>: Inspired by the trucker silhouette, this modern denim jacket pulls from both our archives, with \u201call-over\u201d patches of <i>Wrangler <\/i>blue and yellow and Avirex\u2019s signature red and black colorways.\n<\/li>\n<li><b>Barrel Jeans (Black and <i>Wrangler<\/i> Blue)<\/b>: Available in iconic <i>Wrangler<\/i> Blue or sleek, black-coated denim, these jeans are structured but easy. The exposed chainstitching\u2014a technique synonymous with 1940s Western wear\u2014 creates a clean barrel shape and features the iconic \u201cW\u201d stitching on the back pockets with an oversized back pocket patch.\n<\/li>\n<li><b>The Streetwear Essentials<\/b>: Finally, the collection is rounded out by a 100% heavy-weight Cotton Hoodie and Jogger set in black, featuring western-inspired &#8220;scroll&#8221; embroidery and co-branded graphics, as well as a heavy-weight Regular Fit Tee with the \u201call-over\u201d patchwork.\n<\/li>\n<\/ul>\n<p>\nBorn in the West and raised in the city, the <i>Wrangler<\/i> x Avirex collection ranges in price from $129.99 for the Black Tee to $1,699.99 for the Suede Trucker Jacket. It will be available starting <b>March 4th, 2026<\/b>, on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwrangler.com&amp;esheet=54438130&amp;newsitemid=20260304055703&amp;lan=en-US&amp;anchor=wrangler.com&amp;index=1&amp;md5=79374747be88df111d380ab62c46d179\">wrangler.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Favirex.com&amp;esheet=54438130&amp;newsitemid=20260304055703&amp;lan=en-US&amp;anchor=avirex.com&amp;index=2&amp;md5=62a6a097d8c6cbe13e5cfdf7a403d4e3\">avirex.com<\/a>.<\/p>\n<p><b><span class=\"bwuline\">IMAGERY<\/span><\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1g0eoYFHMq9Pqqgq5rO-y_ElhkQAIx5pg%3Fusp%3Dsharing&amp;esheet=54438130&amp;newsitemid=20260304055703&amp;lan=en-US&amp;anchor=Link+to+hi-res+images&amp;index=3&amp;md5=f3659cb76c932ab4392e5ace0dbf7787\">Link to hi-res images<\/a>, courtesy of Avirex and <i>Wrangler\u00ae<\/i><\/p>\n<p><b>About <i>Wrangler\u00ae<\/i><\/b><\/p>\n<p><i>Wrangler\u00ae<\/i>, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, <i>Wrangler<\/i> is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. <i>Wrangler<\/i> is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.<\/p>\n<p><b>About Avirex<\/b><\/p>\n<p>\nAvirex\u00ae is an iconic American fashion brand, founded in 1975 as a supplier of military aviation apparel for the U.S. Air Force. The brand rose to worldwide appeal when its aviator jackets appeared in the 1986 blockbuster <i>Top Gun<\/i>. Throughout the late 1980s and early 1990s, Avirex\u00ae became a cultural staple, earning a cult following among hip-hop heavy hitters and A-list talent drawn to its distinctive leather \u201cIcon\u201d and \u201cWildcat\u201d jackets and its signature craftsmanship.<\/p>\n<p>\nToday, Avirex\u00ae marks 50+ years of heritage, style, and innovation under Centric Brands LLC, honoring its American roots with premium apparel and outerwear available across the U.S. and Europe. Follow @avirex.us. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.avirex.com%2F&amp;esheet=54438130&amp;newsitemid=20260304055703&amp;lan=en-US&amp;anchor=Avirex.com&amp;index=4&amp;md5=61e7f6917419e1bf2c77b58190a5c057\">Avirex.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260304055703r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260304055703\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260304055703\/en\/<\/a><\/span><\/p>\n<p>\nFor media inquiries, please contact: Ashley Lutzker, <a rel=\"nofollow\" href=\"mailto:ashley@amp3pr.com\">ashley@amp3pr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North Carolina United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Luxury Textiles Women Other Retail Men Manufacturing Fashion Consumer Retail Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260304055703\/en\/2737330\/3\/LEAD_ASSET.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wrangler x Avirex collection<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260304055703\/en\/2737331\/3\/92260027.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wrangler x Avirex collection<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260304055703\/en\/2737332\/3\/SS25_WranglerAvirex_112382025_112382026_Look4_0533Vert_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wrangler x Averix collection<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Icons Collide: Wrangler\u00ae and Avirex Launch Limited-Edition Collection New collaboration blends 75+ years of Western heritage and 90s hip-hop luxury GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Global western icon Wrangler\u00ae and Avirex, the legendary purveyor of luxury American leather, today announced the launch of an exclusive collaborative collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260304055703\/en\/ Wrangler x Avirex collection While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge rooted in its history as a streetwear and hip-hop staple. Founded in 1975 to produce authentic military-inspired flight jackets, Avirex evolved &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/icons-collide-wrangler-and-avirex-launch-limited-edition-collection\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Icons Collide: Wrangler\u00ae and Avirex Launch Limited-Edition Collection&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-941982","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Icons Collide: Wrangler\u00ae and Avirex Launch Limited-Edition Collection - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/icons-collide-wrangler-and-avirex-launch-limited-edition-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Icons Collide: Wrangler\u00ae and Avirex Launch Limited-Edition Collection - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Icons Collide: Wrangler\u00ae and Avirex Launch Limited-Edition Collection New collaboration blends 75+ years of Western heritage and 90s hip-hop luxury GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Global western icon Wrangler\u00ae and Avirex, the legendary purveyor of luxury American leather, today announced the launch of an exclusive collaborative collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260304055703\/en\/ Wrangler x Avirex collection While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge rooted in its history as a streetwear and hip-hop staple. 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This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260304055703\/en\/ Wrangler x Avirex collection While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge rooted in its history as a streetwear and hip-hop staple. 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