{"id":941158,"date":"2026-03-02T13:47:29","date_gmt":"2026-03-02T18:47:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\/"},"modified":"2026-03-02T13:47:29","modified_gmt":"2026-03-02T18:47:29","slug":"gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\/","title":{"rendered":"Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites<\/i><\/b><\/p>\n<p class=\"bwalignc\"><i>Through its new campaign, Gain introduces new Gain Plus collection alongside refreshed core offerings that feature the Brand\u2019s most innovative formulas yet in scent delivery, odor-fighting and cleansing power.<\/i><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGain, the go-to detergent known for spreading joy through long-lasting, irresistible scents is turning up the fragrance, freshness, and cleansing power with the introduction of Gain Plus\u2014so consumers can truly <i>Sniff the Difference<\/i>. This new collection features a packaging design refresh, and breakthrough formulas with advanced cleaning and scent performance \u2013 a scent difference you not only smell but also feel. But the innovation doesn\u2019t stop there \u2013 Gain\u2019s core detergent products are also getting an enhanced odor removal power upgrade in every scent \u2013 all without sacrificing the freshness fans crave.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260302209792\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260302209792\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260302209792\/en\/2735052\/4\/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg\" alt=\"Gain Plus: Sniff the Difference\" \/><\/p>\n<p style=\"font-size:85%\">Gain Plus: Sniff the Difference<\/p>\n<\/div>\n<p>\n\u201cAt Gain, we\u2019re always looking for new ways to give our Gainiacs more of what they love most,\u201d said Benjamin Sattler, Senior Brand Director of Gain. \u201cAfter years of research, testing and listening to our scent-loving fans, one thing was clear: they want more\u2014more scent power, more cleaning performance and more feel-good joy in every wash. That\u2019s why we\u2019re excited to launch Gain Plus and reintroduce our core detergent lineup with upgraded formulas that deliver the rich scent experience and trusted value consumers expect from Gain, from wash to wear. Because scents aren\u2019t just <i>smelt<\/i>, they\u2019re <i>felt<\/i>\u2014and with a new look and feel, our community can be confident this is the best version of Gain yet.\u201d<\/p>\n<p>\nBuilding on the vibrant scents consumers know, love and crave, Gain gets a glow-up by turning up the intensity with breakthrough technology that delivers bold scent and powerful performance \u2013 all <b>without compromise.<\/b><\/p>\n<p>\nThe evolution of Gain\u2019s product portfolio now includes the following key features:<\/p>\n<p><b>NEW Gain Plus Collection:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nIncludes Oxi enhanced cleaning technology that boosts whiteness and <b>improves stain removal<\/b> for next level cleaning<\/p>\n<\/li>\n<li>\nProvides <b>long-lasting<\/b> scent<\/p>\n<\/li>\n<li><b>Fights the funk<\/b> and odors instead of just masking them, with odor defense technology including upgraded enzymes that help remove soils that cause odors\n<\/li>\n<li>\nFeatures breakthrough <b>Color Guard technology<\/b> in Gain Plus Flings to help keep fabrics bright and vibrant<\/p>\n<\/li>\n<\/ul>\n<p><b>NEW Gain Plus Liquid<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Enhanced enzyme technology<\/b> to fight the funk and better clean dirt and soils that cause odor\n<\/li>\n<li><b>Oxi enhanced cleaning technology <\/b>to boost whiteness and improve stain removal for a next level clean\n<\/li>\n<li><b>Boosted perfume microcapsules and concentrated neat oil fragrance technology <\/b>to give you more of the iconic Gain scent you love, for all day freshness\n<\/li>\n<\/ul>\n<p><b>NEW Gain Plus Flings<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>4x Oxi enhanced cleaning technology<\/b> and <b>2X odor-defense technology vs core Gain Liquid provides clean and fresh laundry<\/b>\n<ul class=\"bwlistcircle\">\n<li>\nUpgraded enzyme technology gives this formula improved soil release and removal from fabrics to help fight odors, so laundry smells amazing all day<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><b>2X Color Guard technology vs core Gain Flings <\/b>helps dirt to escape and be rinsed away, leaving behind bright whites and vibrant colors to help keep your clothes looking newer for longer\n<\/li>\n<\/ul>\n<p><b>Gain Plus Scent Offerings Available Across Categories<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nGain Plus Liquid Detergent<\/p>\n<ul class=\"bwlistcircle\">\n<li><i>Available in Original, Moonlight Breeze and Waterfall Delight scents<\/i><\/li>\n<\/ul>\n<\/li>\n<li>\nGain Plus Detergent Flings<\/p>\n<ul class=\"bwlistcircle\">\n<li><i>Available in Original, Moonlight Breeze and Happy Hibiscus scents<\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>NEW Refreshed Gain Core Detergents:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nFeature 2X soil release enzymes compared to previous formulas, for improved odor defense and removal in every scent, across Liquid, Fling and Powder detergents<\/p>\n<\/li>\n<\/ul>\n<p><b>NEW Refreshed Logo and Packaging Design That Goes Bolder (Across all Products)<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nRevamped logo and eye-catching packaging design that stands out on shelves<\/p>\n<\/li>\n<li>\nIncludes clear key benefits on pack so you know what you\u2019re getting<\/p>\n<\/li>\n<\/ul>\n<p><b>Availability<\/b><\/p>\n<p>\nThe new Gain Plus Liquid and Flings products will be rolling out nationwide at participating retailers in stores and online starting this March and beyond. The full Gain Plus collection will continue expanding availability by product and scent through June 2026.<\/p>\n<p>\nFor more Gain\u00ae laundry fun visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Filovegain.com%2Fen-us&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=IloveGain.com&amp;index=1&amp;md5=49cca781de2ee2d76c6a03a802e80c86\">IloveGain.com<\/a>, Gain\u2019s\u00ae <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fuser%2Fgain%2FCustom%2FCustom&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=YouTube&amp;index=2&amp;md5=546c97c333bc4df55a9dfe3d66142ab8\">YouTube<\/a> or follow @ILoveGain on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Filovegain%2F&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=2b23f04b7a3d8d52b827b8e1fcfcef28\">Instagram<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40ilovegain&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=6740f74771d55fbe1ce96196b0c89cd6\">TikTok<\/a>.<\/p>\n<p><b>What is Gain Plus?<\/b><\/p>\n<p>\nGain Plus is a new, premium line of Gain laundry products featuring the brand\u2019s most innovative and advanced formulas yet, in both scent and cleaning performance.<\/p>\n<p><b>Why did Gain develop Gain Plus?<\/b><\/p>\n<p>\nGain created Gain Plus to address scent-loving consumers\u2019 desire for more of what they love and seek in a laundry experience, without sacrificing any key benefit. Gain Plus formulas have been developed with breakthrough technologies in scent and cleaning power that deliver powerful performance in both categories to provide all-day freshness that fans crave.<\/p>\n<p><b>How is Gain Plus different from core Gain products?<\/b><\/p>\n<p>\nGain Plus formulas give you even more of what you love from core Gain, featuring more advanced formula technologies that deliver Gain\u2019s best cleaning and scent performance yet. While core Gain products are also receiving upgraded product formulas to improve odor defense and removal in every scent, Gain Plus offers a premium experience featuring even more odor defense, cleaning and scent power for long-lasting freshness.<\/p>\n<p><b>What are the new scent and cleaning technologies that Gain Plus uses to deliver advanced performance in both benefits?<\/b><\/p>\n<p>\nGain Plus formulas offer new enhanced enzyme and oxygenated (Oxi) cleaning technology that work harder to clean dirt and soils that cause odor, boost whiteness, and improve stain removal for a next level clean. Each formula also contains new boosted perfume microcapsule and neat oil fragrance technology that provides more of the Gain scent you love that lasts even longer from wash to wear.<\/p>\n<p><b>What product format is Gain Plus available in?<\/b><\/p>\n<p>\nGain Plus is available in liquid detergent and Fling (single-use laundry pac) formats.<\/p>\n<p><b>Where can I buy Gain Plus?<\/b><\/p>\n<p>\nYou can purchase Gain Plus at participating retailers nationwide such as Amazon, Target, Walmart and more, both online and in-stores beginning in March and will continue rolling out through June 2026.<\/p>\n<p><b>About Gain\u00ae<\/b><\/p>\n<p>\nGain\u00ae is \u201cAmerica\u2019s #1 scent*\u201d known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain\u2019s\u00ae purpose has been to bring people joy through scent &#8211; so much so that they\u2019ve built a devoted fan base who proudly call themselves \u2018Gainiacs.\u2019 Gain\u00ae offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain\u00ae remains a top choice for fabric care in homes across North America.<\/p>\n<p>\n*Gain\u00ae Original scent based on sales \u2013 Nielsen Fabric Care Subsector, all products \u2013 Total US xAOC \u2013 Volume &#8211; latest 52 w\/e 4\/19\/25.<\/p>\n<p><b>About Procter &amp; Gamble<\/b><\/p>\n<p>\nP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head &amp; Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fpg.com&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=5&amp;md5=053de20003019ad3a96a060fed88a472\"><b>https:\/\/www.pg.com<\/b><\/a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.pg.com%2F&amp;esheet=54436580&amp;newsitemid=20260302209792&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=6&amp;md5=6996a4247dcaf9dd5e32ae21355a90aa\"><b>https:\/\/www.pg.com\/news<\/b><\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260302209792r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260302209792\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260302209792\/en\/<\/a><\/span><\/p>\n<p>\nAliza Solc<br \/>\n<br \/>MSL New York<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Aliza.Solc@MSLGroup.com\">Aliza.Solc@MSLGroup.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Ohio United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Home Goods Retail Other Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260302209792\/en\/2735052\/3\/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Gain Plus: Sniff the Difference<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260302209792\/en\/1061227\/3\/PGlogo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260302209792\/en\/2734842\/3\/Gain_Genesis_Master_Logo_2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites Through its new campaign, Gain introduces new Gain Plus collection alongside refreshed core offerings that feature the Brand\u2019s most innovative formulas yet in scent delivery, odor-fighting and cleansing power. CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Gain, the go-to detergent known for spreading joy through long-lasting, irresistible scents is turning up the fragrance, freshness, and cleansing power with the introduction of Gain Plus\u2014so consumers can truly Sniff the Difference. This new collection features a packaging design refresh, and breakthrough formulas with advanced cleaning and scent performance \u2013 a scent difference you not only smell but also feel. But the innovation doesn\u2019t stop there \u2013 Gain\u2019s core detergent products are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-941158","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites Through its new campaign, Gain introduces new Gain Plus collection alongside refreshed core offerings that feature the Brand\u2019s most innovative formulas yet in scent delivery, odor-fighting and cleansing power. CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Gain, the go-to detergent known for spreading joy through long-lasting, irresistible scents is turning up the fragrance, freshness, and cleansing power with the introduction of Gain Plus\u2014so consumers can truly Sniff the Difference. This new collection features a packaging design refresh, and breakthrough formulas with advanced cleaning and scent performance \u2013 a scent difference you not only smell but also feel. But the innovation doesn\u2019t stop there \u2013 Gain\u2019s core detergent products are &hellip; Continue reading &quot;Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T18:47:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260302209792\/en\/2735052\/4\/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites\",\"datePublished\":\"2026-03-02T18:47:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\\\/\"},\"wordCount\":1257,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260302209792\\\/en\\\/2735052\\\/4\\\/SI07_Gain_HDL_OG_Plus_Sniff_the_Difference_enUS_131840929_1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gain-invites-you-to-sniff-the-difference-with-new-gain-plus-collection-and-upgraded-core-favorites\\\/\",\"name\":\"Gain\u00ae Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites - 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