{"id":941122,"date":"2026-03-02T13:43:32","date_gmt":"2026-03-02T18:43:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\/"},"modified":"2026-03-02T13:43:32","modified_gmt":"2026-03-02T18:43:32","slug":"the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\/","title":{"rendered":"The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets"},"content":{"rendered":"<h2>\nFull-flavor, guilt-free vodka cocktails to reach even more drinkers with bold new look<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Boston, March  02, 2026  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UyJxh4eM7EbAR-vbwGMUNanP6fvDWu_itmfyY3hi00J9syJXmhjJjSgAqpwMd00aGRNk9BRcRIeZyuIvw2UiRLGujXAzFWSCZxKAsz7Y0bo=\" rel=\"nofollow\" target=\"_blank\">The Boston Beer Company<\/a> is expanding its 2025 innovation <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=yUWOku2R644at1WdHboEM1zDSsgMb4TUU1rtLnm-sSFRtkSx1e880K2i3WAZEPPdKONzI5XJl8NMuQR9wcQ65QJCIQ07c3O9qWmsCwHKR_g=\" rel=\"nofollow\" target=\"_blank\">Sinless Vodka Cocktails<\/a> into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers\u2019 expectations. <\/p>\n<p>\n        <b>Sinless Vodka Cocktails Takes the Guilt Out of Good Times<\/b>\n      <\/p>\n<p>Sinless Vodka Cocktails are made for guilt-free indulgence with 5% ABV and just 100 calories plus zero grams of sugar and carbs. Naturally gluten-free thanks to premium vodka \u2013 and less carbonated than a seltzer-based ready-to-drink cocktail or beer \u2013 Sinless is slightly sparkling and available in four full-flavored, single fruit styles including Cranberry, Pineapple, Black Cherry, and Peach. <\/p>\n<p>\n        <b>What To Expect from Sinless Vodka Cocktails in 2026<\/b>\n      <\/p>\n<\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">Great tasting, full-flavored styles with zero sugar, zero carbs, and just 100 calories<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">Greater availability \u2013 expanding from three to 34 markets <\/li>\n<li style=\"margin-top:0in;margin-bottom:8pt\">A bold, standout look designed to break from the typical light-and-bright seltzer shelf and reinforce 5% ABV vodka base on pack<\/li>\n<\/ul>\n<p>Matt Withington, senior director of marketing, said, \u201cSinless Vodka Cocktails started with a simple idea: great drinks shouldn\u2019t come with trade\u2011offs. As we reach more drinkers than ever, we\u2019re proving that low-cal can still be big on flavor and big on fun. Sinless delivers all the taste and none of the guilt, proving you really can have the best of both worlds.\u201d<\/p>\n<p>\n        <b>Key Information About Sinless Vodka Cocktails<\/b>\n      <\/p>\n<\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Alcohol by Volume (ABV): <\/b>5%<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Spirit Base:<\/b> Premium vodka<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Additional Nutrition Information: <\/b>0 g sugar; 0 g carbs; 100 calories; gluten-free<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Flavors: <\/b>Cranberry, Pineapple, Black Cherry, Peach<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Package Types: <\/b><\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">12 oz single-flavor 4-packs (Cranberry, Pineapple, Black Cherry) <\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">12 oz 8-pack variety (2 per flavor) <\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">570 mL singles (Cranberry, Black Cherry)<\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-top:0in;margin-bottom:0in\">\n          <b>Availability: <\/b>Rolling out to select markets starting March 2026:    <\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in\">Arizona, Southern California, Colorado, Connecticut, Washington, D.C., Delaware, Florida, Georgia, Iowa, Idaho, Kansas, Louisiana, Massachusetts, Maryland, Maine, Minnesota, Missouri, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Virginia, Vermont <\/li>\n<\/ul>\n<\/li>\n<li style=\"margin-top:0in;margin-bottom:8pt\">\n          <b>First Introduced: <\/b>In 2025 as \u201cSinless Spirits\u201d in three test markets<\/li>\n<\/ul>\n<p>\n        <b>Where to Buy Sinless Vodka Cocktails<\/b>\n      <\/p>\n<p>Sinless Vodka Cocktails are rolling out in lucky markets now with expanded availability throughout 2026. Drinkers can track down all flavors at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tTotiT_j0SoGRrsi4eLzM6D5EjxK69wgYe126sqZDqBPTK4EqBDNcgLu1XPiIbXxk6ABiZ-ZaE_gwhEZVs26r0xhtopHjMTiliTLfBcn8xxOn2txm6wvKVm1CqGq484W\" rel=\"nofollow\" target=\"_blank\">drinksinless.com\/find<\/a>.<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tTotiT_j0SoGRrsi4eLzM7DiAoFOfD3VDMjL8GxobJzTvH8y3ouFplPWhl3_eGW5-vrPPp5c3rPdktk4LEAzU2YyxeIPmZhaFT0vJcbDXYI=\" rel=\"nofollow\" target=\"_blank\">drinksinless.com<\/a> or follow <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5cf-nwZQwUX9nfj9-5GXdqCHQBR0V9TCRAsgVtqdfQ1J8gcxDyFi866PnGgzkVMovAeriRqnP43ArwpZ9aBL36wPv-HcFvxndskaR6rwXkw=\" rel=\"nofollow\" target=\"_blank\">@drinksinless<\/a> on social media. <\/p>\n<p>\n        <b>About The Boston Beer Company<\/b>\n      <\/p>\n<p>The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what\u00a0we\u2019ve\u00a0learned from making great-tasting craft beer to making great-tasting and innovative \u201cbeyond beer\u201d products. Boston Beer Company has pioneered not only craft\u00a0beer but also hard cider, hard seltzer, and hard tea.\u202fOur core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_aD5vglOQYc-M1QCmNflR20S8lHzN6AiRTPKV4QnuzSrXYy8gP-o7szxLDKDTt9HUjMmx-MaS4e5DY01DWjXClYbOGx2DEU83vujL1aJ1MkkBrjDdLCBStYdQB2lttPUTUmuNx7AmWBr70kTXw7vQvNeUa0pCP_7C7lFaUK7dI5XpfO0nNhmrUDbrysrQBCzHx2Deeq94xne8eueI9Q_5mH92v-p38FN4y0LQ7HxLbRwkiZUoa_dMQMcLW7rTn0Tvc0UMuEXdl-XMb_3037k6w==\" rel=\"nofollow\" target=\"_blank\">www.bostonbeer.com<\/a>, which includes links to our respective brand websites.\u202f<\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachment<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/cc007c56-b84a-4b1d-b82b-83c4dbd5b93e\">Sinless Vodka Cocktails<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2MzExNSM3NDYwMDI5IzIyODU3Njg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZjZmMDVkMWMtNDJjZC00NGM3LThkYWQtYmFmMjY4ZjliMWJlLTEyOTczMTgtMjAyNi0wMy0wMi1lbg==\/tiny\/Boston-Beer-Company.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Brittany Zahoruiko\r\nBoston Beer Company\r\n617-368-5000\r\nmedia@bostonbeer.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Full-flavor, guilt-free vodka cocktails to reach even more drinkers with bold new look Boston, March 02, 2026 (GLOBE NEWSWIRE) &#8212; The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers\u2019 expectations. Sinless Vodka Cocktails Takes the Guilt Out of Good Times Sinless Vodka Cocktails are made for guilt-free indulgence with 5% ABV and just 100 calories plus zero grams of sugar and carbs. Naturally gluten-free thanks to premium vodka \u2013 and less carbonated than a seltzer-based &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-941122","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Full-flavor, guilt-free vodka cocktails to reach even more drinkers with bold new look Boston, March 02, 2026 (GLOBE NEWSWIRE) &#8212; The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers\u2019 expectations. Sinless Vodka Cocktails Takes the Guilt Out of Good Times Sinless Vodka Cocktails are made for guilt-free indulgence with 5% ABV and just 100 calories plus zero grams of sugar and carbs. Naturally gluten-free thanks to premium vodka \u2013 and less carbonated than a seltzer-based &hellip; Continue reading &quot;The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T18:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2MzExNSM3NDYwMDI5IzIyODU3Njg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets\",\"datePublished\":\"2026-03-02T18:43:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\\\/\"},\"wordCount\":557,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY2MzExNSM3NDYwMDI5IzIyODU3Njg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-boston-beer-company-expands-sinless-vodka-cocktails-to-34-markets\\\/\",\"name\":\"The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets - 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Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers\u2019 expectations. Sinless Vodka Cocktails Takes the Guilt Out of Good Times Sinless Vodka Cocktails are made for guilt-free indulgence with 5% ABV and just 100 calories plus zero grams of sugar and carbs. 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