{"id":941101,"date":"2026-03-02T13:40:28","date_gmt":"2026-03-02T18:40:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/williams-sonoma-inc-promotes-abby-teisch-to-chief-marketing-officer\/"},"modified":"2026-03-02T13:40:28","modified_gmt":"2026-03-02T18:40:28","slug":"williams-sonoma-inc-promotes-abby-teisch-to-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/williams-sonoma-inc-promotes-abby-teisch-to-chief-marketing-officer\/","title":{"rendered":"WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER<\/b><\/p>\n<p class=\"bwalignl\">SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWilliams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today the promotion of Abby Teisch to Chief Marketing Officer. Teisch previously served as Executive Vice President of Marketing for Williams-Sonoma, Inc. and will continue to report to President and Chief Executive Officer Laura Alber as a member of the company\u2019s executive leadership team.<\/p>\n<p>\nIn her expanded role, Teisch, a 20-year veteran of Williams-Sonoma, Inc., will lead enterprise-wide marketing strategies across the company\u2019s portfolio of brands, with responsibility for performance marketing, customer engagement, and data-driven growth initiatives.<\/p>\n<p>\n\u201cAbby brings a powerful combination of brand vision, digital fluency, and operational excellence to our team,\u201d said Laura Alber, President and CEO of Williams-Sonoma, Inc. \u201cHer contributions to our company have been instrumental in establishing our leadership in digital marketing and customer loyalty. Her work as CMO will be an accelerant to our long-term growth strategies.\u201d<\/p>\n<p>\nDuring her tenure as EVP of Marketing, Teisch advanced the company\u2019s marketing strategy and measurement capabilities, enhanced digital customer acquisition and retention efforts, and elevated brand storytelling across channels. Under her leadership, Teisch\u2019s teams balance creativity with precision analytics, strengthening both brand equity and bottom-line results. Her leadership has supported Williams-Sonoma, Inc.\u2019s continued differentiation as a digital-first, design-led retailer.<\/p>\n<p>\n\u201cWilliams-Sonoma, Inc. is home to some of the most iconic brands in retail, grounded in quality, craftsmanship, and innovation,\u201d said Teisch. \u201cI am honored to be the company\u2019s CMO and look forward to building on its strong foundation \u2014 deepening customer engagement, expanding digital reach, and advancing marketing strategies that connect meaningfully across every touchpoint.\u201d<\/p>\n<p>\nThe promotion underscores Williams-Sonoma, Inc.\u2019s continued investment in brand leadership, data-driven marketing, and customer experience innovation to advance its long-term strategic priorities.<\/p>\n<p><b>ABOUT WILLIAMS-SONOMA, INC.<\/b><\/p>\n<p>\nWilliams-Sonoma, Inc. is the world\u2019s largest digital-first, design-led and sustainable home retailer. The company\u2019s brands \u2014 Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow \u2014 represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.<\/p>\n<p>\nWSM-PR<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260302596757r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260302596757\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260302596757\/en\/<\/a><\/span><\/p>\n<p>\nKendall Coleman<br \/>\n<br \/>Williams Sonoma, Inc. Public Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@williams-sonomainc.com\">PR@williams-sonomainc.com<br \/>\n<\/a><br \/>415-616-7926<\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Luxury Construction &amp; Property Department Stores Specialty Interior Design Home Goods Catalog Retail Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260302596757\/en\/2734499\/3\/WSI_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today the promotion of Abby Teisch to Chief Marketing Officer. Teisch previously served as Executive Vice President of Marketing for Williams-Sonoma, Inc. and will continue to report to President and Chief Executive Officer Laura Alber as a member of the company\u2019s executive leadership team. In her expanded role, Teisch, a 20-year veteran of Williams-Sonoma, Inc., will lead enterprise-wide marketing strategies across the company\u2019s portfolio of brands, with responsibility for performance marketing, customer engagement, and data-driven growth initiatives. \u201cAbby brings a powerful combination of brand vision, digital fluency, and operational excellence to our team,\u201d said &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/williams-sonoma-inc-promotes-abby-teisch-to-chief-marketing-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-941101","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/williams-sonoma-inc-promotes-abby-teisch-to-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today the promotion of Abby Teisch to Chief Marketing Officer. Teisch previously served as Executive Vice President of Marketing for Williams-Sonoma, Inc. and will continue to report to President and Chief Executive Officer Laura Alber as a member of the company\u2019s executive leadership team. In her expanded role, Teisch, a 20-year veteran of Williams-Sonoma, Inc., will lead enterprise-wide marketing strategies across the company\u2019s portfolio of brands, with responsibility for performance marketing, customer engagement, and data-driven growth initiatives. \u201cAbby brings a powerful combination of brand vision, digital fluency, and operational excellence to our team,\u201d said &hellip; Continue reading &quot;WILLIAMS-SONOMA, INC. 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