{"id":939381,"date":"2026-02-24T08:25:24","date_gmt":"2026-02-24T13:25:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/"},"modified":"2026-02-24T08:25:24","modified_gmt":"2026-02-24T13:25:24","slug":"comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/","title":{"rendered":"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads<\/b><\/p>\n<p class=\"bwalignc\"><i>Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth.<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nComcast Advertising today announced it named James Borow as General Manager of Universal Ads, which enables brands of any size to create, buy and measure ads across premium video. In this role, Borow will lead strategy, operations and execution of the self-service ad buying platform as it continues to evolve and scale. As the previous Vice President of Product Management and Engineering for Universal Ads, he played a key role in bringing the platform to life, from product development to launch.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260224660559\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260224660559\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260224660559\/en\/2728388\/4\/James_Borow_Universal_Ads.jpg\" alt=\"James Borow, General Manager of Universal Ads\" \/><\/p>\n<p style=\"font-size:85%\">James Borow, General Manager of Universal Ads<\/p>\n<\/div>\n<p>\n\u201cUniversal Ads has built a strong foundation in its first year\u2014the pace and quality of execution have been incredible,\u201d said James Rooke, President, Comcast Advertising. \u201cAs such, many ecommerce and social-first advertisers were able to reach audiences on TV for the first time, with exceptional return on ad spend thanks to the performance power of premium video. As we enter year two, James is the ideal person to take the helm, applying his insights and learnings from big tech to Universal Ads as we continue our journey to make TV advertising simple to buy, just like social.\u201d<\/p>\n<p>\nBorow has more than 15 years of experience in building performance-driven advertising products and partnerships. Previously, he served as Global Director of Product Strategy, Go-to-Market, and Partnerships at Snap Inc., where he helped scale the company\u2019s advertising business from zero to over $1 billion in revenue. He is a two-time exited founder of Market AI and SHIFT and has served as an advisor to a variety of category-defining advertising and technology platforms, including Discord, Grab, and Reddit.<\/p>\n<p>\n\u201cI\u2019ve been fortunate to work alongside this team from the beginning, and I\u2019m excited to lead what comes next for Universal Ads,\u201d said James Borow, General Manager, Universal Ads. \u201cIn the year ahead, we\u2019ll keep expanding the ecosystem and lowering the barriers to entry, including unlocking premium moments like the Olympics in ways that make it easier for all brands to participate, measure impact and keep investing.\u201d<\/p>\n<p>\nAs GM, Borow will join Rooke\u2019s Executive Leadership Team, underscoring the strategic importance of Universal Ads within Comcast Advertising\u2019s growth plan and strengthening integration across the broader Comcast, including FreeWheel and NBCUniversal. For instance, Universal Ads just served as the first-ever, exclusive ads manager for NBCUniversal\u2019s coverage of the Milan Cortina Olympic and Paralympic Winter Games.<\/p>\n<p>\nThis milestone also marks a year since the launch of Universal Ads. Over the past 12 months, the team has expanded the publisher ecosystem, advanced product capabilities across creation, buying and measurement, and brought new partners into the platform to increase access to premium video for performance-minded advertisers.<\/p>\n<p><b>About Comcast Advertising<br \/>\n<br \/><\/b>Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, the company fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Comcast Advertising\u2019s Media Solutions team provides a streamlined way for advertisers to build brand relevancy and sustainable business outcomes through multiscreen TV advertising campaigns\u2013powered by the media, data and technology assets of Comcast. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.freewheel.com%2F&amp;esheet=54431716&amp;newsitemid=20260224660559&amp;lan=en-US&amp;anchor=FreeWheel&amp;index=1&amp;md5=d638178694fc70846cde819b9d10b39c\"><b>FreeWheel<\/b><\/a>, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, data types and sales channels, in order to ensure the ultimate goal \u2013 results for marketers. And, Comcast Advertising\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.universalads.com%2F&amp;esheet=54431716&amp;newsitemid=20260224660559&amp;lan=en-US&amp;anchor=Universal+Ads&amp;index=2&amp;md5=f30a76d7807facfbe940c798eb82d337\"><b>Universal Ads<\/b><\/a> enables brands of any size to seamlessly create, buy, and measure ads across premium video directly from top publishers with no fees. Comcast Advertising, along with NBCUniversal and Sky, is part of the Comcast Corporation.<\/p>\n<p><b>About Universal Ads<br \/>\n<br \/><\/b>Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. For more information visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.UniversalAds.com&amp;esheet=54431716&amp;newsitemid=20260224660559&amp;lan=en-US&amp;anchor=www.UniversalAds.com&amp;index=3&amp;md5=7cac3ba0042724bdf6e6c136dcf47ead\">www.UniversalAds.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260224660559r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260224660559\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260224660559\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Doug Broad<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Comcast@threeringsinc.com\">Comcast@threeringsinc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Digital Marketing Social Media Data Analytics Media Marketing Advertising Communications Professional Services<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260224660559\/en\/2728388\/3\/James_Borow_Universal_Ads.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">James Borow, General Manager of Universal Ads<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260224660559\/en\/2410378\/3\/Universal_Ads.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Comcast Advertising today announced it named James Borow as General Manager of Universal Ads, which enables brands of any size to create, buy and measure ads across premium video. In this role, Borow will lead strategy, operations and execution of the self-service ad buying platform as it continues to evolve and scale. As the previous Vice President of Product Management and Engineering for Universal Ads, he played a key role in bringing the platform to life, from product development to launch. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-939381","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Comcast Advertising today announced it named James Borow as General Manager of Universal Ads, which enables brands of any size to create, buy and measure ads across premium video. In this role, Borow will lead strategy, operations and execution of the self-service ad buying platform as it continues to evolve and scale. As the previous Vice President of Product Management and Engineering for Universal Ads, he played a key role in bringing the platform to life, from product development to launch. &hellip; Continue reading &quot;Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T13:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260224660559\/en\/2728388\/4\/James_Borow_Universal_Ads.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads\",\"datePublished\":\"2026-02-24T13:25:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\\\/\"},\"wordCount\":810,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260224660559\\\/en\\\/2728388\\\/4\\\/James_Borow_Universal_Ads.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\\\/\",\"name\":\"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads - 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NEW YORK&#8211;(BUSINESS WIRE)&#8211; Comcast Advertising today announced it named James Borow as General Manager of Universal Ads, which enables brands of any size to create, buy and measure ads across premium video. In this role, Borow will lead strategy, operations and execution of the self-service ad buying platform as it continues to evolve and scale. As the previous Vice President of Product Management and Engineering for Universal Ads, he played a key role in bringing the platform to life, from product development to launch. &hellip; Continue reading \"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-24T13:25:24+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260224660559\/en\/2728388\/4\/James_Borow_Universal_Ads.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads","datePublished":"2026-02-24T13:25:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/"},"wordCount":810,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260224660559\/en\/2728388\/4\/James_Borow_Universal_Ads.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-advertising-appoints-former-snap-executive-james-borow-to-lead-universal-ads\/","name":"Comcast Advertising Appoints Former Snap Executive James Borow to Lead Universal Ads - 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