{"id":938688,"date":"2026-02-20T09:05:03","date_gmt":"2026-02-20T14:05:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/"},"modified":"2026-02-20T09:05:03","modified_gmt":"2026-02-20T14:05:03","slug":"liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/","title":{"rendered":"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals<\/b><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nLiveRamp (NYSE: RAMP) today announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt\u2019s predictive AI models into LiveRamp\u2019s data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer.<\/p>\n<p>\n\u201cScowtt\u2019s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp\u2019s focus on using data collaboration to supercharge the benefits of data,\u201d said Eduardo Indacochea, CEO and Founder of Scowtt. \u201cLiveRamp is the first to combine the power of data collaboration with Scowtt\u2019s CRM-driven prediction and proprietary conversion value models. This creates a new way to deliver better optimization for marketers, where clients are seeing 40%+ improvement in ROAS by leveraging data in a way that was never possible before.\u201d<\/p>\n<p>\nScowtt\u2019s models leverage customers\u2019 first-party CRM data to create predictive, real-time signals that dramatically improve advertising performance \u2014 without requiring any organizational change or new platform adoption. Scowtt\u2019s models will be available in the LiveRamp platform, enabling customers to seamlessly activate predictive optimization scores with their audiences. LiveRamp customers, including brands with limited CRM data, will also be able to leverage third-party data on targeting and intent to further enhance the performance of the Scowtt integration.<\/p>\n<p>\nLiveRamp\u2019s deterministic identity helps its customers to connect individual consumer data across touchpoints, powering better marketing and more relevant experiences. Marketers can now simultaneously use these people-based insights in conjunction with Scowtt\u2019s predictive optimization, yielding even better results while upholding privacy protections. Scowtt\u2019s integration with LiveRamp will power a unified conversion value model, which can then be used to enable continuous dynamic optimization for marketers.<\/p>\n<p>\n\u201cLiveRamp is committed to helping our customers harness the cutting edge of AI tools, both within our platform, as well as through our extensive data collaboration network of integrations and partners,\u201d said Dave Eisenberg, Chief Strategy Officer at LiveRamp. \u201cLiveRamp customers can be assured they\u2019re maximizing media performance via Scowtt\u2019s proven AI models, built by experts that know the major platforms inside and out.\u201d<\/p>\n<p>\nTo learn more about how to leverage the Scowtt partnership in your campaigns, contact <a rel=\"nofollow\" href=\"mailto:ventures@liveramp.com\">ventures@liveramp.com<\/a>.<\/p>\n<p><b>About LiveRamp<\/b><\/p>\n<p>\nLiveRamp is shaping the future of responsible data collaboration between the world\u2019s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.<\/p>\n<p>\nLiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fliveramp.com&amp;esheet=54429397&amp;newsitemid=20260220443850&amp;lan=en-US&amp;anchor=LiveRamp.com&amp;index=1&amp;md5=20e8e75317ed18aff156f4a525a648b6\">LiveRamp.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260220443850r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260220443850\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260220443850\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:PR@liveramp.com\">PR@liveramp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Advertising Communications Professional Services Software Data Analytics Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260220443850\/en\/2725998\/3\/LiveRamp-Logo-Pref-Pos-RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; LiveRamp (NYSE: RAMP) today announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt\u2019s predictive AI models into LiveRamp\u2019s data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer. \u201cScowtt\u2019s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp\u2019s focus on using data collaboration to supercharge the benefits of data,\u201d said Eduardo Indacochea, CEO and Founder of Scowtt. \u201cLiveRamp is the first to combine the power of data collaboration &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-938688","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; LiveRamp (NYSE: RAMP) today announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt\u2019s predictive AI models into LiveRamp\u2019s data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer. \u201cScowtt\u2019s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp\u2019s focus on using data collaboration to supercharge the benefits of data,\u201d said Eduardo Indacochea, CEO and Founder of Scowtt. \u201cLiveRamp is the first to combine the power of data collaboration &hellip; Continue reading &quot;LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T14:05:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260220443850r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals\",\"datePublished\":\"2026-02-20T14:05:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\\\/\"},\"wordCount\":521,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260220443850r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\\\/\",\"name\":\"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/","og_locale":"en_US","og_type":"article","og_title":"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals - Market Newsdesk","og_description":"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; LiveRamp (NYSE: RAMP) today announced a partnership with Scowtt, the AI-powered advertising optimization platform, to integrate Scowtt\u2019s predictive AI models into LiveRamp\u2019s data collaboration platform. As the first such partnership of its kind, LiveRamp and Scowtt will deliver unmatched value-based performance optimization to major platforms and programmatic destinations, seamlessly driving superior outcomes for every marketer. \u201cScowtt\u2019s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp\u2019s focus on using data collaboration to supercharge the benefits of data,\u201d said Eduardo Indacochea, CEO and Founder of Scowtt. \u201cLiveRamp is the first to combine the power of data collaboration &hellip; Continue reading \"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-20T14:05:03+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260220443850r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals","datePublished":"2026-02-20T14:05:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/"},"wordCount":521,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260220443850r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-partners-with-scowtt-to-unlock-ai-powered-optimization-using-predictive-first-party-data-signals\/","name":"LiveRamp Partners With Scowtt to Unlock AI-powered Optimization Using Predictive First-party Data Signals - 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