{"id":938474,"date":"2026-02-19T17:00:08","date_gmt":"2026-02-19T22:00:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/"},"modified":"2026-02-19T17:00:08","modified_gmt":"2026-02-19T22:00:08","slug":"the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/","title":{"rendered":"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The St. Joe Company Breaks Ground on a Watersound<sup>\u00ae<\/sup> Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location<\/b><\/p>\n<p>PANAMA CITY BEACH, Fla.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe St. Joe Company (NYSE: JOE) (\u201cSt. Joe\u201d) has broken ground on a third sales center for Watersound Real Estate, its boutique real estate brokerage, to be located at Watersound West Bay Center\u2014the developing lifestyle center at the entrance to Latitude Margaritaville<sup>\u00ae<\/sup> Watersound community. With offices currently in WaterColor<sup>\u00ae<\/sup> Town Center and Watersound<sup \/>Town Center, Watersound Real Estate will be the only real estate brokerage in these three lifestyle centers, each positioned in highly sought-after areas of the region.<\/p>\n<p>\nOpened in May 2025, Watersound Real Estate specializes in home sales along Northwest Florida\u2019s Gulf Coast with listings from as far east as St. George Island and as far west as Sandestin. In less than a year, Watersound Real Estate has assembled a team of more than 50 accomplished agents who are well established in their respective markets and have generated over $230 million in sales volume.<\/p>\n<p>\n\u201cWe are incredibly proud of the momentum we have achieved in such a short period of time,\u201d said Diane Hausler, Senior Vice President, Residential Sales for Watersound Real Estate. \u201cExpanding our presence to Watersound West Bay Center is a natural next step for us. This additional location will allow us to broaden our reach within Bay County and provide even greater access and convenience for those seeking the Watersound lifestyle, particularly along the fast-growing State Road 79 corridor.\u201d<\/p>\n<p>\nUpon completion of the sales center at Watersound West Bay Center, Watersound Real Estate will be co-located with Watersound Title Agency and Watersound Insurance Agency with the goal of creating a cohesive and streamlined process for homebuyers. This integrated model currently exists at the sales center in Watersound Town Center, located at the entrance to the Watersound Origins<sup>\u00ae<\/sup> community.<\/p>\n<p>\n\u201cThe co-location of our title and insurance agencies alongside Watersound Real Estate at Watersound West Bay Center represents a meaningful step forward in delivering a seamless homebuying experience in Bay County,\u201d said Hausler. \u201cBy bringing these essential services together under one roof, we seek to simplify the process for our customers and create a more efficient, transparent path from contract to closing.\u201d<\/p>\n<p>\nIn addition to providing much-needed services to a growing market, the expansion of Watersound Real Estate is consistent with St. Joe\u2019s strategy of growing \u201casset-light\u201d businesses like Watersound Insurance and Watersound Title agencies. These businesses are structured to generate recurring revenue streams from the capital investments St. Joe is making in its residential communities.<\/p>\n<p>\nFor more information about Watersound Real Estate, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.watersoundrealestate.com%2F&amp;esheet=54429198&amp;newsitemid=20260219032002&amp;lan=en-US&amp;anchor=watersoundrealestate.com&amp;index=1&amp;md5=c6f1a85b663cf5f101cbb8f555c2d3d8\">watersoundrealestate.com<\/a> or click <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwatersound.com%2Flive%2Fwatersound-business-services%2F&amp;esheet=54429198&amp;newsitemid=20260219032002&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=980f5fe6af49950bb4ccb432d60ef186\">here<\/a> to view all Watersound services.<\/p>\n<p><b><span class=\"bwuline\">Important Notice Regarding Forward-Looking Statements<\/span><\/b><\/p>\n<p>\nThis press release contains \u201cforward-looking statements,\u201d within the meaning of Section 21E of the Exchange Act, including statements regarding the construction and opening of offices for Watersound Real Estate, Watersound Title Agency and Watersound Insurance Agency in the Watersound West Bay Center. These forward-looking statements are qualified in their entirety by cautionary statements and risk factors set forth in St. Joe\u2019s filings with the SEC, including its Annual Report on Form 10-K for the year ended December 31, 2024, its Quarterly Reports on Form 10-Q and subsequent current reports on Form 8-K, as well as the following: 1) the ability of the Company to complete the office building and 2) the interest of consumers in the three businesses to be located within the building.<\/p>\n<p><b><span class=\"bwuline\">About the St. Joe Company<\/span><\/b><\/p>\n<p>\nThe St. Joe Company (\u201cCompany\u201d) is a diversified real estate development, asset management and operating company with real estate assets and operations in Northwest Florida. The Company intends to use existing assets for residential, hospitality and commercial ventures and has significant residential and commercial land-use entitlements. The Company actively seeks higher and better uses for its real estate assets through a range of development activities. More information about the Company can be found on its website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.joe.com&amp;esheet=54429198&amp;newsitemid=20260219032002&amp;lan=en-US&amp;anchor=www.joe.com&amp;index=3&amp;md5=d3203143caca00d739912636afe1ddf3\">www.joe.com<\/a>.<\/p>\n<p>\n\u00a92026 The St Joe Company. \u201cSt. Joe<sup>\u00ae<\/sup>,\u201d \u201cJOE<sup>\u00ae<\/sup>,\u201d the \u201cTaking Flight\u201d Design<sup>\u00ae<\/sup>,\u201d \u201cSt. Joe (and Taking Flight Design)<sup>\u00ae<\/sup>,\u201d \u201cWaterColor<sup>\u00ae<\/sup>,\u201d<sup \/>\u201cWatersound<sup>\u00ae\u201d<\/sup> and \u201cWatersound Origins<sup>\u00ae<\/sup>\u201d are registered service marks of The St. Joe Company. Latitude Margaritaville<sup>\u00ae<\/sup> is a trademark of Margaritaville Enterprises, LLC and used under license.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260219032002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260219032002\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260219032002\/en\/<\/a><\/span><\/p>\n<p><b><span class=\"bwuline\">Media Contacts<\/span><\/b><\/p>\n<p>\nThe St. Joe Company, Investor Relations<br \/>\n<br \/>Marek Bakun<br \/>\n<br \/>866-417-7132<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Marek.Bakun@joe.com\">Marek.Bakun@joe.com<\/a><\/p>\n<p>\nThe St. Joe Company, Media Relations<br \/>\n<br \/>Mary Beth Lovingood<br \/>\n<br \/>850-231-6583<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:marybeth.lovingood@joe.com\">marybeth.lovingood@joe.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Florida United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Construction &amp; Property Residential Building &amp; Real Estate Commercial Building &amp; Real Estate Construction &amp; Property Building Systems Urban Planning REIT<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260219032002\/en\/253442\/3\/StJoe_Logo_500x165.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location PANAMA CITY BEACH, Fla.&#8211;(BUSINESS WIRE)&#8211; The St. Joe Company (NYSE: JOE) (\u201cSt. Joe\u201d) has broken ground on a third sales center for Watersound Real Estate, its boutique real estate brokerage, to be located at Watersound West Bay Center\u2014the developing lifestyle center at the entrance to Latitude Margaritaville\u00ae Watersound community. With offices currently in WaterColor\u00ae Town Center and WatersoundTown Center, Watersound Real Estate will be the only real estate brokerage in these three lifestyle centers, each positioned in highly sought-after areas of the region. Opened in May 2025, Watersound Real Estate specializes in home sales along Northwest &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-938474","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location PANAMA CITY BEACH, Fla.&#8211;(BUSINESS WIRE)&#8211; The St. Joe Company (NYSE: JOE) (\u201cSt. Joe\u201d) has broken ground on a third sales center for Watersound Real Estate, its boutique real estate brokerage, to be located at Watersound West Bay Center\u2014the developing lifestyle center at the entrance to Latitude Margaritaville\u00ae Watersound community. With offices currently in WaterColor\u00ae Town Center and WatersoundTown Center, Watersound Real Estate will be the only real estate brokerage in these three lifestyle centers, each positioned in highly sought-after areas of the region. Opened in May 2025, Watersound Real Estate specializes in home sales along Northwest &hellip; Continue reading &quot;The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T22:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260219032002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location\",\"datePublished\":\"2026-02-19T22:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\\\/\"},\"wordCount\":804,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260219032002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\\\/\",\"name\":\"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/","og_locale":"en_US","og_type":"article","og_title":"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location - Market Newsdesk","og_description":"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location PANAMA CITY BEACH, Fla.&#8211;(BUSINESS WIRE)&#8211; The St. Joe Company (NYSE: JOE) (\u201cSt. Joe\u201d) has broken ground on a third sales center for Watersound Real Estate, its boutique real estate brokerage, to be located at Watersound West Bay Center\u2014the developing lifestyle center at the entrance to Latitude Margaritaville\u00ae Watersound community. With offices currently in WaterColor\u00ae Town Center and WatersoundTown Center, Watersound Real Estate will be the only real estate brokerage in these three lifestyle centers, each positioned in highly sought-after areas of the region. Opened in May 2025, Watersound Real Estate specializes in home sales along Northwest &hellip; Continue reading \"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-19T22:00:08+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260219032002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location","datePublished":"2026-02-19T22:00:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/"},"wordCount":804,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260219032002r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-st-joe-company-breaks-ground-on-a-watersound-real-estate-sales-center-at-watersound-west-bay-center-the-real-estate-brokerages-third-location\/","name":"The St. Joe Company Breaks Ground on a Watersound\u00ae Real Estate Sales Center at Watersound West Bay Center, the Real Estate Brokerage\u2019s Third Location - 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