{"id":938382,"date":"2026-02-19T13:42:17","date_gmt":"2026-02-19T18:42:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-unveils-expansive-masters-of-the-universe-publishing-program-ahead-of-the-films-global-theatrical-release\/"},"modified":"2026-02-19T13:42:17","modified_gmt":"2026-02-19T18:42:17","slug":"mattel-unveils-expansive-masters-of-the-universe-publishing-program-ahead-of-the-films-global-theatrical-release","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-unveils-expansive-masters-of-the-universe-publishing-program-ahead-of-the-films-global-theatrical-release\/","title":{"rendered":"Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film\u2019s Global Theatrical Release"},"content":{"rendered":"

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Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film\u2019s Global Theatrical Release<\/b><\/p>\n

The multi-format slate, which is timed to the global theatrical release of Masters of the Universe from Amazon MGM Studios and Mattel Studios, spans a film-adjacent novel, original middle-grade stories, comics, and art books for fans of all ages<\/i><\/p>\n

\nLink to Images for Download Here<\/a><\/p>\n

EL SEGUNDO, Calif.–(BUSINESS WIRE<\/a>)–Mattel, Inc.<\/a> (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a bold Masters of the Universe publishing program launching throughout 2026 from Mattel Press, the company\u2019s own publishing platform, and partners. Part of a broader strategic plan to expand the franchise to new and diverse audiences worldwide across toys, film, digital experiences, consumer products, and publishing, the slate spans a film-adjacent novel, original middle-grade stories, comics, a graphic novel, and an art book, reinforcing the brand\u2019s storytelling reach for fans of all ages.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260219394073\/en\/<\/a><\/p>\n

\"MOTU<\/p>\n

MOTU Teela Daughter of Eternos<\/p>\n<\/div>\n

Ryan Ferguson, Global Head of Publishing at Mattel, said: <\/b>\u201cMasters of the Universe has always been more than a single format\u2014it\u2019s a mythology that evolves across generations and mediums. With this publishing initiative, we aren\u2019t just retelling the film\u2019s story; we\u2019re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe. Through Mattel Press, we\u2019re partnering with New York Times-bestselling authors and top creative talent to move quickly into diverse formats and reach a broader range of readers, while still delivering rich, meaningful storytelling for longtime fans. From character-driven young adult novels to manga-inspired narratives and fan-centric celebrations of the lore, this slate reflects our ambition to build Masters of the Universe into a fully realized, multi-platform franchise that resonates with fans old and new.\u201d<\/p>\n

\nTimed to the new, live-action adventure movie Masters of the Universe<\/i> from Amazon MGM Studios and Mattel Studios, releasing theatrically in the U.S. on June 5, 2026, and internationally this June, the publishing program from Mattel Press brings the film to life with titles that let readers go deeper into Eternia:<\/p>\n