{"id":938359,"date":"2026-02-19T13:40:09","date_gmt":"2026-02-19T18:40:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/"},"modified":"2026-02-19T13:40:09","modified_gmt":"2026-02-19T18:40:09","slug":"grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/","title":{"rendered":"Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America<\/b><\/p>\n<p class=\"bwalignc\"><i>B2B Summit is the must-attend event for marketing, sales, customer success, and product leaders to modernize their traditional go-to-market strategies<\/i><\/p>\n<p>CAMBRIDGE, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2F&amp;esheet=54428807&amp;newsitemid=20260219501614&amp;lan=en-US&amp;anchor=Forrester&amp;index=1&amp;md5=f4430faa511dd089402d8cb758435ada\">Forrester<\/a> (Nasdaq: FORR) today announced that rock band The Fray will be this year\u2019s headline performer at Forrester\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fevent%2Fb2b-summit-north-america%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54428807&amp;newsitemid=20260219501614&amp;lan=en-US&amp;anchor=B2B+Summit+North+America&amp;index=2&amp;md5=f376dcb4c789278bd9eef57f6607b32e\">B2B Summit North America<\/a>, taking place in Phoenix, April 26\u201329, 2026. This year\u2019s B2B Summit North America theme, \u201cGTM Singularity,\u201d will enable B2B marketing, sales, customer, and product leaders \u2014 through Forrester\u2019s research, frameworks, and guidance \u2014 to adapt to evolving buyer behaviors and modernize their go-to-market (GTM) approaches in an AI-driven era. With most buying decisions being shaped ahead of seller interactions, leaders must reset their GTM strategies to thrive through this period of unprecedented unpredictability.<\/p>\n<p>\nThe Fray is a multi-Platinum-selling band that rose to prominence in the early 2000s with a soul-searching alt-rock sound. Over the course of their career, The Fray have earned four Grammy Award nominations, three Billboard Music Awards, multiple Billboard Top 10 hits, and a devoted global fanbase. Their breakout single, \u201cHow to Save a Life,\u201d is RIAA Diamond-certified and spent 58 weeks on the Billboard Hot 100. After a decade-long hiatus, The Fray is releasing a new album, <i>A Light That Waits<\/i>, in March.<\/p>\n<p>\n\u201cWe look forward to having The Fray perform at this year\u2019s B2B Summit North America,\u201d said Tavar James, vice president of global events at Forrester. \u201cOver the years, their music has served as an affirming and passionate soundtrack for listeners adapting to change while remaining resilient \u2014 all key themes for B2B leaders as they work to reinvent their GTM strategies in a world of AI. We are excited to have The Fray bring their dynamic live energy to our event.\u201d<\/p>\n<p><b>Resources:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fhello-gtm-singularity-turn-ideas-into-action-at-b2b-summit-north-america%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54428807&amp;newsitemid=20260219501614&amp;lan=en-US&amp;anchor=Learn+more&amp;index=3&amp;md5=ab05f78849ca1109e4e530d31fcf381a\">Learn more<\/a> about what to expect at this year\u2019s B2B Summit North America.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fevent%2Fb2b-summit-north-america%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54428807&amp;newsitemid=20260219501614&amp;lan=en-US&amp;anchor=Register&amp;index=4&amp;md5=e2d2dba22226893f5788d8c6f3a49046\">Register<\/a> to attend B2B Summit North America.\n<\/li>\n<li>\nFollow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforrester-research%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54428807&amp;newsitemid=20260219501614&amp;lan=en-US&amp;anchor=%40Forrester&amp;index=5&amp;md5=22aa8419e033ccb7fd6edeaaaba9d3dd\">@Forrester<\/a> and #ForrB2BSummit for updates.<\/p>\n<\/li>\n<\/ul>\n<p><b>About Forrester<br \/>\n<br \/><\/b>Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260219501614r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260219501614\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260219501614\/en\/<\/a><\/span><\/p>\n<p>\nAmanda Chordas<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:achordas@forrester.com\">achordas@forrester.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Other Professional Services Entertainment Events\/Concerts Consulting Banking Professional Services Artificial Intelligence Other Communications Other Technology Marketing Data Analytics Communications Music<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260219501614\/en\/1759468\/3\/Forrester_black_RGB_narrow_%285%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America B2B Summit is the must-attend event for marketing, sales, customer success, and product leaders to modernize their traditional go-to-market strategies CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211;Forrester (Nasdaq: FORR) today announced that rock band The Fray will be this year\u2019s headline performer at Forrester\u2019s B2B Summit North America, taking place in Phoenix, April 26\u201329, 2026. This year\u2019s B2B Summit North America theme, \u201cGTM Singularity,\u201d will enable B2B marketing, sales, customer, and product leaders \u2014 through Forrester\u2019s research, frameworks, and guidance \u2014 to adapt to evolving buyer behaviors and modernize their go-to-market (GTM) approaches in an AI-driven era. With most buying decisions being shaped ahead of seller interactions, leaders must reset their &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-938359","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America B2B Summit is the must-attend event for marketing, sales, customer success, and product leaders to modernize their traditional go-to-market strategies CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211;Forrester (Nasdaq: FORR) today announced that rock band The Fray will be this year\u2019s headline performer at Forrester\u2019s B2B Summit North America, taking place in Phoenix, April 26\u201329, 2026. This year\u2019s B2B Summit North America theme, \u201cGTM Singularity,\u201d will enable B2B marketing, sales, customer, and product leaders \u2014 through Forrester\u2019s research, frameworks, and guidance \u2014 to adapt to evolving buyer behaviors and modernize their go-to-market (GTM) approaches in an AI-driven era. 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This year\u2019s B2B Summit North America theme, \u201cGTM Singularity,\u201d will enable B2B marketing, sales, customer, and product leaders \u2014 through Forrester\u2019s research, frameworks, and guidance \u2014 to adapt to evolving buyer behaviors and modernize their go-to-market (GTM) approaches in an AI-driven era. With most buying decisions being shaped ahead of seller interactions, leaders must reset their &hellip; Continue reading \"Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-19T18:40:09+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260219501614r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America","datePublished":"2026-02-19T18:40:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/"},"wordCount":466,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260219501614r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/grammy-nominated-rock-band-the-fray-to-headline-forresters-2026-b2b-summit-north-america\/","name":"Grammy-Nominated Rock Band The Fray To Headline Forrester\u2019s 2026 B2B Summit North America - 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