{"id":937798,"date":"2026-02-18T08:15:28","date_gmt":"2026-02-18T13:15:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brightpick-enters-automotive-market-in-strategic-partnership-with-napa\/"},"modified":"2026-02-18T08:15:28","modified_gmt":"2026-02-18T13:15:28","slug":"brightpick-enters-automotive-market-in-strategic-partnership-with-napa","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brightpick-enters-automotive-market-in-strategic-partnership-with-napa\/","title":{"rendered":"Brightpick Enters Automotive Market in Strategic Partnership with NAPA"},"content":{"rendered":"
\n

AUSTIN, Texas, Feb. 18, 2026 (GLOBE NEWSWIRE) — Brightpick<\/u><\/a>, a leading provider of AI-powered robotic automation for warehouses, today announced a strategic partnership with NAPA<\/u><\/a>, a major U.S. retailer and distributor of automotive replacement parts, accessories, and service items, to deploy advanced automation technology across their distribution centers. Through this partnership, Brightpick\u2019s robotic solutions will improve overall warehouse performance to support NAPA\u2019s nationwide store network.<\/p>\n

Brightpick and NAPA first collaborated in 2025 on a pilot project, which has been running successfully. NAPA then signed an agreement with Brightpick for an additional site in early 2026, with the potential for future installations at other locations. The first project under this agreement will include more than 100 Brightpick robots to support high-volume processing.<\/p>\n

\u201cOur partnership with NAPA is a huge milestone as it marks our first customer in the automotive sector and largest U.S. customer to date,\u201d said Jan Zizka, co-founder and CEO of Brightpick. \u201cThis demonstrates our ability to easily scale our automation solutions with large enterprise customers \u2013 including Fortune 500 companies like NAPA \u2013 in multiple locations. We\u2019re excited to support NAPA\u2019s operations and value their continued investment in our technology across their national network.\u201d<\/p>\n

Given the scale and complexity of NAPA\u2019s operations, Brightpick\u2019s robotic solutions will be a critical component in maintaining service levels and operational efficiency, while fortifying NAPA\u2019s leadership position in the automotive aftermarket.<\/p>\n

\u201cWe\u2019re excited to expand our use of Brightpick automation technology with this partnership,\u201d said Justin Ducharme, EVP, Distribution and Logistics, NAPA. \u201cThis collaboration supports our goal of continuously improving how we serve our customers. Brightpick\u2019s expertise in warehouse automation will help optimize our store network\u2019s handling, replenishment, and overall performance to support the growing demand for fast and reliable auto parts delivery. We look forward to a long partnership with Brightpick.\u201d<\/p>\n

Brightpick\u2019s solutions will be tailored to perform seamlessly in NAPA\u2019s warehouse environments, utilizing the company\u2019s goods-to-person robots to integrate with existing technologies. Leveraging intelligent software and data-driven insights, Brightpick\u2019s robots will enable faster processing, improved accuracy, and greater throughput for NAPA\u2019s store network.<\/p>\n

For more updates, follow Brightpick on LinkedIn<\/u><\/a>.<\/p>\n

\n About Brightpick<\/strong>
\n
Brightpick is a leader in AI-powered robotic solutions for warehouses. The company\u2019s multi-purpose AI robots enable warehouses of any size to fully automate order picking, buffering, consolidation, dispatch, and stock replenishment. Award-winning Brightpick solutions take just weeks to deploy and allow companies to keep their warehouse labor to a minimum. Headquartered in Austin, Texas, Brightpick has more than 250 employees and hundreds of AI robots deployed with customers across the U.S. and Europe. For more information, visit www.brightpick.ai<\/u><\/a>.<\/p>\n

\n About NAPA Auto Parts<\/strong>
\n
\n
\n NAPA,<\/u>
\n <\/a> a member of the Genuine Parts Company’s (NYSE: GPC) Automotive Parts Group, a leading distribution system with nearly 6,000 NAPA AUTO PARTS stores in the U.S. supported by a nationwide network of distribution centers and more than 560,000 available parts, accessories and supplies. The NAPA network extends to more than 17,000 NAPA AutoCare and AutoCare Collision Centers across the U.S. With a reputation for quality parts, rapid availability and knowledgeable people, NAPA AUTO PARTS serves automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories and supplies to keep cars, trucks and equipment performing safely and efficiently. For more information, visit www.napaonline.com<\/u><\/a>.<\/p>\n

\n Media Contact:<\/strong>
\n
Gilmarie Marley
Trevi Communications for Brightpick
brightpick@trevicomm.com<\/u><\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

AUSTIN, Texas, Feb. 18, 2026 (GLOBE NEWSWIRE) — Brightpick, a leading provider of AI-powered robotic automation for warehouses, today announced a strategic partnership with NAPA, a major U.S. retailer and distributor of automotive replacement parts, accessories, and service items, to deploy advanced automation technology across their distribution centers. Through this partnership, Brightpick\u2019s robotic solutions will improve overall warehouse performance to support NAPA\u2019s nationwide store network. Brightpick and NAPA first collaborated in 2025 on a pilot project, which has been running successfully. NAPA then signed an agreement with Brightpick for an additional site in early 2026, with the potential for future installations at other locations. The first project under this agreement will include more than 100 Brightpick robots to support high-volume … <\/p>\n

Continue reading “Brightpick Enters Automotive Market in Strategic Partnership with NAPA”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-937798","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBrightpick Enters Automotive Market in Strategic Partnership with NAPA - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brightpick-enters-automotive-market-in-strategic-partnership-with-napa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brightpick Enters Automotive Market in Strategic Partnership with NAPA - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AUSTIN, Texas, Feb. 18, 2026 (GLOBE NEWSWIRE) — Brightpick, a leading provider of AI-powered robotic automation for warehouses, today announced a strategic partnership with NAPA, a major U.S. retailer and distributor of automotive replacement parts, accessories, and service items, to deploy advanced automation technology across their distribution centers. Through this partnership, Brightpick\u2019s robotic solutions will improve overall warehouse performance to support NAPA\u2019s nationwide store network. Brightpick and NAPA first collaborated in 2025 on a pilot project, which has been running successfully. NAPA then signed an agreement with Brightpick for an additional site in early 2026, with the potential for future installations at other locations. 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