{"id":937785,"date":"2026-02-18T08:05:13","date_gmt":"2026-02-18T13:05:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adjust-mobile-app-use-grew-globally-in-2025-with-continued-move-to-multi-platform\/"},"modified":"2026-02-18T08:05:13","modified_gmt":"2026-02-18T13:05:13","slug":"adjust-mobile-app-use-grew-globally-in-2025-with-continued-move-to-multi-platform","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adjust-mobile-app-use-grew-globally-in-2025-with-continued-move-to-multi-platform\/","title":{"rendered":"Adjust: Mobile App Use Grew Globally In 2025 With Continued Move To Multi-Platform"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Adjust: Mobile App Use Grew Globally In 2025 With Continued Move To Multi-Platform<\/b><\/p>\n<p class=\"bwalignc\"><i>Adjust\u2019s Mobile App Trends 2026 report finds integrated measurement a top priority for marketers in 2026, as AI transforms from strategic tool to core infrastructure<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nLeading measurement and analytics company <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adjust.com%2F&amp;esheet=54427439&amp;newsitemid=20260218837408&amp;lan=en-US&amp;anchor=Adjust&amp;index=1&amp;md5=02cc05b5368e2f7fb31e8c8df401fbef\">Adjust<\/a> released today its annual <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adjust.com%2Fresources%2Febooks%2Fmobile-app-trends-2026%2F%3Futm_source%3DPR%26utm_medium%3Drelease-en%26utm_campaign%3DEN_APP_TRENDS_2026_PR-AAA-&amp;esheet=54427439&amp;newsitemid=20260218837408&amp;lan=en-US&amp;anchor=Mobile+App+Trends+report&amp;index=2&amp;md5=0f8c1712c1bfd549275445480275aa47\">Mobile App Trends report<\/a> for 2026, revealing continued global growth in app adoption and on-the-go engagement with business, commerce, and entertainment. Global app installs increased 10% year-over-year (YoY) in 2025, while sessions rose 7%, illustrating sustained momentum in mobile app usage. Adjust predicts consumers will become increasingly multi-platform in 2026, driving demand for integrated analytics and measurement solutions.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260218837408\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260218837408\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260218837408\/en\/2722803\/4\/260213_MobileAppTrends2026_PRGraphic-01_V02.jpg\" alt=\"Adjust's latest report finds global app installs climbed 10% YoY, while sessions rose 7%.\" \/><\/p>\n<p style=\"font-size:85%\">Adjust&#8217;s latest report finds global app installs climbed 10% YoY, while sessions rose 7%.<\/p>\n<\/div>\n<p>\n\u201cSustainable app growth will depend on capturing user journeys across web, app and other connected environments. It\u2019s no longer sufficient to view users in device silos when we know that conversion is influenced by multiple touchpoints,\u201d noted Tiahn Wetzler, director of marketing at Adjust. \u201cUncovering what those touchpoints are, the amount of influence they hold, and how you can seamlessly guide users between them will empower effective budget allocation, better ROI, and real business impact from marketing.\u201d<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adjust.com%2Fresources%2Febooks%2Fmobile-app-trends-2026%2F%3Futm_source%3DPR%26utm_medium%3Drelease-en%26utm_campaign%3DEN_APP_TRENDS_2026_PR-AAA-&amp;esheet=54427439&amp;newsitemid=20260218837408&amp;lan=en-US&amp;anchor=Mobile+App+Trends+2026&amp;index=3&amp;md5=0ae1a7e83d5feac6f8cddbb8045134e4\">Mobile App Trends 2026<\/a> equips marketers with data from thousands of apps across the gaming, e-commerce, and finance verticals to help benchmark performance and forecast goals, providing contextual analysis of market trends from last year.<\/p>\n<p>\nHighlights include that:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Almost 5 years on, global ATT opt-in rates among iOS users who permit tracking requests continue climbing.<\/b> Into Q1 2026, the global industry average for opt-in rates increased to 38% from 35% in Q1 2025. Gaming led with 39%, while publications recorded one of the largest gains, rising from 18% to 26%.\n<\/li>\n<li><b>Casual games recorded 19% install growth along with a 37% boost in sessions. <\/b>Hyper casual installs and sessions grew 4% and 31%, respectively. Session lengths for casual games increased to 26 minutes, up 15%.\n<\/li>\n<li><b>Global e-commerce app sessions increased 5% YoY in 2025, <\/b>hitting 10% above average by November and +5% in December.\n<\/li>\n<li><b>Finance app sessions rose 21% YoY in 2025<\/b>,<b \/>LATAM\u2019s numbers were highest (+76% installs, +57% sessions). MENA followed (+42%, +10%), while APAC combined 5% install growth with a 50% boost in sessions.\n<\/li>\n<\/ul>\n<p>\nThe report also details three ways AI has transformed from a strategic tool to core infrastructure: data analysis assistants, smart audience segmentation and the utility phase of generative AI. Rather than functioning separately from marketing and measurement systems, AI can be embedded to help coordinate channel spend, segment users by predicted value and adapt experiences in real time.<\/p>\n<p>\nFor additional takeaways, trends and predictions, download the full report <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.adjust.com%2Fresources%2Febooks%2Fmobile-app-trends-2026%2F%3Futm_source%3DPR%26utm_medium%3Drelease-en%26utm_campaign%3DEN_APP_TRENDS_2026_PR-AAA-&amp;esheet=54427439&amp;newsitemid=20260218837408&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=77b8f9d1bac35cc6184a7556ad6cb1ac\">here<\/a>.<\/p>\n<p><b>About Adjust<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.adjust.com&amp;esheet=54427439&amp;newsitemid=20260218837408&amp;lan=en-US&amp;anchor=Adjust&amp;index=5&amp;md5=9a4dc13c31d93f850faa4bf0f8842da0\">Adjust<\/a>, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust&#8217;s powerful measurement and AI-powered analytics solutions provide visibility and insights, while deep linking and engagement solutions help to drive ROI.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260218837408r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260218837408\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260218837408\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Adjust<br \/>\n<br \/>Tiahn Wetzler<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@adjust.com\">pr@adjust.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Mobile\/Wireless Entertainment Professional Services Electronic Commerce Apps\/Applications Technology Artificial Intelligence Digital Marketing Data Analytics Marketing Communications Electronic Games Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260218837408\/en\/2722803\/3\/260213_MobileAppTrends2026_PRGraphic-01_V02.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Adjust&#8217;s latest report finds global app installs climbed 10% YoY, while sessions rose 7%.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260218837408\/en\/2722793\/3\/Adjust-Logo_Black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Adjust: Mobile App Use Grew Globally In 2025 With Continued Move To Multi-Platform Adjust\u2019s Mobile App Trends 2026 report finds integrated measurement a top priority for marketers in 2026, as AI transforms from strategic tool to core infrastructure SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Leading measurement and analytics company Adjust released today its annual Mobile App Trends report for 2026, revealing continued global growth in app adoption and on-the-go engagement with business, commerce, and entertainment. Global app installs increased 10% year-over-year (YoY) in 2025, while sessions rose 7%, illustrating sustained momentum in mobile app usage. Adjust predicts consumers will become increasingly multi-platform in 2026, driving demand for integrated analytics and measurement solutions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260218837408\/en\/ &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adjust-mobile-app-use-grew-globally-in-2025-with-continued-move-to-multi-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Adjust: Mobile App Use Grew Globally In 2025 With Continued Move To Multi-Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-937785","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adjust: Mobile App Use Grew Globally In 2025 With Continued Move To Multi-Platform - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adjust-mobile-app-use-grew-globally-in-2025-with-continued-move-to-multi-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adjust: Mobile App Use Grew Globally In 2025 With Continued Move To Multi-Platform - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Adjust: Mobile App Use Grew Globally In 2025 With Continued Move To Multi-Platform Adjust\u2019s Mobile App Trends 2026 report finds integrated measurement a top priority for marketers in 2026, as AI transforms from strategic tool to core infrastructure SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Leading measurement and analytics company Adjust released today its annual Mobile App Trends report for 2026, revealing continued global growth in app adoption and on-the-go engagement with business, commerce, and entertainment. Global app installs increased 10% year-over-year (YoY) in 2025, while sessions rose 7%, illustrating sustained momentum in mobile app usage. Adjust predicts consumers will become increasingly multi-platform in 2026, driving demand for integrated analytics and measurement solutions. This press release features multimedia. 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Global app installs increased 10% year-over-year (YoY) in 2025, while sessions rose 7%, illustrating sustained momentum in mobile app usage. Adjust predicts consumers will become increasingly multi-platform in 2026, driving demand for integrated analytics and measurement solutions. This press release features multimedia. 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