{"id":937102,"date":"2026-02-16T03:03:12","date_gmt":"2026-02-16T08:03:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/italy-sees-economic-boost-from-the-opening-weekend-of-the-olympic-winter-games-milano-cortina-2026\/"},"modified":"2026-02-16T03:03:12","modified_gmt":"2026-02-16T08:03:12","slug":"italy-sees-economic-boost-from-the-opening-weekend-of-the-olympic-winter-games-milano-cortina-2026","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/italy-sees-economic-boost-from-the-opening-weekend-of-the-olympic-winter-games-milano-cortina-2026\/","title":{"rendered":"Italy Sees Economic Boost From the Opening Weekend of the Olympic Winter Games Milano Cortina 2026"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Italy Sees Economic Boost From the Opening Weekend of the Olympic Winter Games Milano Cortina 2026<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNorthern Italy sees more than 60% increase in Visa cardholder visitors from overseas, with an increase in purchases up 80% compared to the same period in 2025<\/p>\n<\/li>\n<li>\nSignificant increase in spending from Visa cardholders in many areas of commerce including Clothing &amp; Accessories, Restaurants and Mobility &amp; Transport<\/p>\n<\/li>\n<li>\nBiggest share of spend comes from U.S. Visa cardholders, with most significant increases in year-on-year spending from Canada and Switzerland<\/p>\n<\/li>\n<\/ul>\n<p>MILANO, Italy&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nVisa, the Official Payment Technology Partner of the Olympic and Paralympic Winter Games, today released new data revealing consumer spending patterns in the Winter Games host locations<sup>1<\/sup> during the opening weekend of the Olympic Winter Games Milano Cortina 2026.<\/p>\n<p>\nVisaNet data analysed by Visa Consulting &amp; Analytics (VCA) shows the positive impact that Milano Cortina 2026 is having on commerce:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOverseas Visa cardholders visits rose by more than 60%, with the largest share of visitors coming from the U.S. (+160% year-on-year), followed by China, Brazil, Canada and Japan.<\/p>\n<\/li>\n<li>\nIn Europe, Visa cardholders from Germany represent the largest share of visitors (31% year-on-year increase), followed by Switzerland, France and the UK.<\/p>\n<\/li>\n<li>\nInternational Visa cardholders spent more than in the previous year, with the U.S. leading the year-on-year growth with a 125% increase in their spending, followed by Canada and Switzerland.<\/p>\n<\/li>\n<li>\nVisitors from Germany, China and the U.S. ranked as the top spenders, with an average spend of \u20ac297, \u20ac267 and \u20ac255, respectively.<\/p>\n<\/li>\n<li>\nPurchases are also up significantly in Milano from international Visa cardholders (45%) and Italian Visa cardholders (+30%).<\/p>\n<\/li>\n<li>\nIn mountain locations, purchase growth is being driven primarily by overseas Visa cardholders, up to 95% year on year.<\/p>\n<\/li>\n<li>\nContactless transactions across both domestic and international Visa cardholders, increased by almost 40% year\u2011on\u2011year.<\/p>\n<\/li>\n<li>\nThe top three merchant categories recorded the highest increase in purchases by international Visa cardholders during the Opening Ceremony weekend are: Clothing &amp; Accessories (+35%), Restaurants, Mobility &amp; Transport.<\/p>\n<\/li>\n<\/ul>\n<p><b>Antony Cahill, Chief Executive Officer, Visa Europe says<\/b>: \u201cOver the Milano Cortina 2026 Winter Olympics Opening Ceremony weekend, Italian businesses experienced a year-on-year rise in visitors and purchases, according to VisaNet data &#8211; demonstrating the positive economic impact that major global events can deliver for local communities. U.S. travellers led overseas spend, with fans from China, Brazil, Canada and Japan showing the biggest increase in travel to the Games.\u201d<\/p>\n<p>\nVisa\u2019s responsibility to provide payment systems for the Olympic and Paralympic Games requires a robust and venue-specific plan combined with large-scale operations. Working hand-in-hand with the Organising Committee, Visa has built a custom payment network across Milano, Cortina and beyond, which will ensure Visa payments are accepted at approximately 800 points of sale across 13 competition venues and several other official Milano Cortina 2026 locations.<\/p>\n<p><b>About Visa Inc.<\/b><\/p>\n<p>\nVisa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.<\/p>\n<p><b>Notes to editors:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Figures compare the weekends 6,7,8 February 2026 vs 7,8,9 February 2025<\/i><\/li>\n<li><i>Overseas visitors refers to Visa cardholders from outside Europe<\/i><\/li>\n<li><i>International visitors refers to Visa cardholders from both Europe and outside Europe<\/i><\/li>\n<li>\nVisa cardholders refers to Visa cardholders includes domestic and international visitors (Europe and outside Europe)<\/p>\n<\/li>\n<li><i>Northern Italy refers to Milan and mountain locations hosting competitions, including Belluno, Trento, Bolzano, and Sondrio<\/i><\/li>\n<li><i>Mountain locations refer specifically to Belluno, Trento, Bolzano, and Sondrio (excluding Milano)<\/i><\/li>\n<\/ul>\n<p><sup>1<\/sup> Milano, Belluno, Trento, Bolzano, and Sondrio<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260216225173r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260216225173\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260216225173\/en\/<\/a><\/span><\/p>\n<p>\nAna Torres<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:torresda@visa.com\">torresda@visa.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Italy Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Payments Sports Olympics Technology Finance Banking<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260216225173\/en\/1260353\/3\/Visa_Brandmark_Blue_RGB_72ppi.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Italy Sees Economic Boost From the Opening Weekend of the Olympic Winter Games Milano Cortina 2026 Northern Italy sees more than 60% increase in Visa cardholder visitors from overseas, with an increase in purchases up 80% compared to the same period in 2025 Significant increase in spending from Visa cardholders in many areas of commerce including Clothing &amp; Accessories, Restaurants and Mobility &amp; Transport Biggest share of spend comes from U.S. Visa cardholders, with most significant increases in year-on-year spending from Canada and Switzerland MILANO, Italy&#8211;(BUSINESS WIRE)&#8211; Visa, the Official Payment Technology Partner of the Olympic and Paralympic Winter Games, today released new data revealing consumer spending patterns in the Winter Games host locations1 during the opening weekend of the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/italy-sees-economic-boost-from-the-opening-weekend-of-the-olympic-winter-games-milano-cortina-2026\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Italy Sees Economic Boost From the Opening Weekend of the Olympic Winter Games Milano Cortina 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-937102","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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