{"id":936974,"date":"2026-02-13T10:40:47","date_gmt":"2026-02-13T15:40:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming\/"},"modified":"2026-02-13T10:40:47","modified_gmt":"2026-02-13T15:40:47","slug":"ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming\/","title":{"rendered":"UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming<\/b><\/p>\n<p>\nBrand Introduces New Styles That Tell Story of Reinvention &amp; Versatility Through Culture Icons<\/p>\n<p>SANTA BARBARA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSouthern California-based global lifestyle brand <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ugg.com%2F&amp;esheet=54424136&amp;newsitemid=20260213443896&amp;lan=en-US&amp;anchor=UGG%26%23174%3B&amp;index=1&amp;md5=0010dfa1088791a17a44b17666fe3540\"><b>UGG\u00ae<\/b><\/a> (a division of Deckers Brands [NYSE: DECK]) releases the next offering of clogs and mules for Spring 2026, this time featuring new silhouettes and styles derived from the fan-favorite UGG\u00ae Tasman. To showcase the release of these soon-to-be consumer favorites, UGG\u00ae tapped global rap sensation <b>Central Cee <\/b>and Olympic snowboarding champion <b>Su Yiming <\/b>to be the faces of the newest campaign to celebrate elevated versatility.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260213443896\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260213443896\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260213443896\/en\/2719946\/4\/LARGE-S26-TRANSFORMATION-CENTRAL-CEE-M-OTZO-CLOG-1175209-BTOL-FL-H_2.jpg\" alt=\"Central Cee wearing the UGG Otzo Clog\" \/><\/p>\n<p style=\"font-size:85%\">Central Cee wearing the UGG Otzo Clog<\/p>\n<\/div>\n<p>\nThe UGG\u00ae Tasman is loved by athletes and celebrities from around the world who have taken the iconic silhouette and inserted it into culture through tunnel walks, red carpets and fashionable street style. This Spring, UGG\u00ae finds inspiration from these style-defining moments and consumer-favorite aspects of the Tasman, crafting something completely new with the<b> Tasman Lace<\/b>, and <b>Tasman Albite.<\/b> UGG signature comfort and style is transformed this spring with the introduction of the new icon, the <b>Otzo Clog<\/b>. The global reimagining and reinvention of these styles inspired the seasonal campaign, featuring Central Cee in front of a wall of clocks reading times for major cities across the world to showcase the brand&#8217;s timeless style that comes to life globally, matched with the juxtaposition of Su Yiming in a minimal environment styled in a streetstyle manner allowing the new footwear style to pop. Similar to UGG\u00ae, these global icons are not just one place but everywhere. Adapting, evolving, shaping what\u2019s next.<\/p>\n<p>\nThis spring, UGG introduces a refined evolution of a slip-on that blends heritage craftsmanship with modern aesthetics by welcoming a new icon to the family, the <b>Otzo Clog<\/b>. A dual-gender style, bringing ultra comfort, a sleek silhouette, and everyday wear together with premium, durable nubuck leather and wool lining. The <b>Tasman Lace<\/b>, available in Chestnut and Black, provides endless ways to make the style your own with a dual-lace system of multiple lacing, looping, and tying options on top of the brand\u2019s iconic suede upper. The <b>Tasman Albite<\/b>, available in Black and Jasmine, is a limited-edition shoe that\u2019s almost entirely handmade featuring hand-done leather whipstitching to mimic the heritage of the UGGbraid, with a targeted focus on traditional craftsmanship. Coming as the second dual-gender style in the offering, there are only 2,000 pairs globally \u2013 1,000 in each colorway \u2013 with the number marked on the footbed of each.<\/p>\n<p>\nThese styles are available now at UGG.com, UGG\u00ae stores, and select wholesale retailers nationwide.<\/p>\n<p><b>About UGG\u00ae<\/b><\/p>\n<p>\nFounded in 1978 by an Australian surfer on the coast of California, UGG\u00ae is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG\u00ae designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG\u00ae partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ugg.com%2F&amp;esheet=54424136&amp;newsitemid=20260213443896&amp;lan=en-US&amp;anchor=ugg.com&amp;index=2&amp;md5=1974f4dde7fae35d4f1c48e45b6e40d4\">ugg.com<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fugg%2F&amp;esheet=54424136&amp;newsitemid=20260213443896&amp;lan=en-US&amp;anchor=%40ugg&amp;index=3&amp;md5=c9c86888f2d123733f036f7d209122bc\">@ugg<\/a>.<\/p>\n<p><b>About Central Cee<\/b><\/p>\n<p>\nFounded Central Cee, the UK\u2019s global rap sensation, released his long-awaited debut album, Can\u2019t Rush Greatness, on January 24, 2025. This landmark project from a UK rap sensation turned global star represents a defining moment in Central Cee\u2019s career, following his domination of global charts with acclaimed mixtapes Wild West and 23, as well as the new single \u201cGBP\u201d featuring 21 Savage, which has leapt straight into the UK Top 10 as the first UK Rap single of 2025 to achieve this feat. The album release rounds off an incredible week for the West-London hailing talent, who was also announced as having three Brit Award nominations for this year\u2019s ceremony, including Best UK Artist, Best Song for \u201cBand4Band\u201d and \u201cBest Hip Hop &amp; Grime.\u201d Cench also gifted fans a cinematic black and white visual (directed by Kelvin Jones &amp; JRPACES) for the raw, open and honest album track, \u201cLimitless\u201d. Recorded across multiple locations worldwide over the past year, Can\u2019t Rush Greatness showcases Central Cee\u2019s evolution as an artist. With production credits from a roster of top talents\u2014including his longtime collaborator Dave\u2014the album fuses raw lyricism, bold production, and a relentless drive to push the boundaries of UK rap. It\u2019s a project created on Central Cee\u2019s own timeline, embodying patience and trust in his craft, released only when it was finely polished and ready for the world.<\/p>\n<p>\nWith Can\u2019t Rush Greatness, Central Cee delivers what feels like a love letter to his core fans. It\u2019s an example of growth\u2014an elevated version of what Wild West showcased, whilst also incorporating the storytelling and raw honesty of his previous mixtape, 23. Unlike his earlier works, which were notably featureless, Cench\u2019s debut album expands the collaborative horizon\u2014all without compromising his signature style. Eagle-eyed fans will have noticed an on-going theme of Rose Gold, which Cench has effortlessly woven into every element of his activity over the past months\u2014from his Queen Elizabeth chain, driving a fleet of supercars to Paris, a rose gold mic on Colors, arriving at The GQ MOTY Awards in a custom Rose Gold Range Rover Defender\u2014and every moment has been curated to perfection.<\/p>\n<p>\nOn Can\u2019t Rush Greatness, Central Cee taps into a wide spectrum of themes, balancing the gritty realism that has become his signature with bold experimentation and a global perspective. \u201cTen\u201d (ft. Skepta) highlights the dominance and confidence that underpins Cench\u2019s rise to the top. Trap drums over drill inspired production with a pure grime energy provide the perfect melodic landscape for Skepta to bring a hard-hitting energy to this collaboration, which is all about exuding power, winning mentality, and setting the bar high for UK rap.<\/p>\n<p>\n\u201cCRG\u201d (ft. Dave) adds a more introspective note, as the two artists reflect on loyalty, gratitude, and the weight of success. Their chemistry shines through, bringing depth and mutual respect to a standout track that underscores their place as two of the most vital voices in contemporary UK music.<\/p>\n<p>\nFor fans of Central Cee\u2019s more melodic side, \u201cNow We\u2019re Strangers\u201d (featuring the vocals of Kamal., who also featured on Central Cee and Dave\u2019s collaborative tape Split Decision), and \u201cTruth in the Lies\u201d (ft. Lil Durk) delve into the emotional complexities of love, heartbreak, and trust. \u201cNow We\u2019re Strangers\u201d leans into especially personal territory, with a rare lyrical glimpse into Cee\u2019s private life. This is Central Cee at his most vulnerable, using music as a vehicle for raw storytelling and catharsis.<\/p>\n<p>\nElsewhere, \u201cGATA\u201d (ft. Young Miko) incorporates a dose of Spanish for Central Cee\u2019s far-reaching fan-base.<\/p>\n<p>\nIn the wake of 2023\u2019s Sprinter with Dave becoming the most-streamed UK Spotify single of 2023 and the first UK rap song to hold the Number 1 spot for 10 consecutive weeks, with over 2 billion global streams and 1.5 billion video views to date \u2014 Cench\u2019s 2024 smash single \u201cBAND4BAND\u201d with Lil Baby became the highest-charting UK rap track on the Billboard Hot 100. Breaking barriers in the U.S. and dominating Urban and Rhythmic radio charts, Central Cee\u2019s debut album Can\u2019t Rush Greatness serves to reinforce his position as a boundary-pushing force across the globe.<\/p>\n<p>\nCentral Cee has redefined the global perception of UK rap, breaking barriers and setting unprecedented milestones. His ability to seamlessly blend raw storytelling with universal appeal has resonated across continents, bridging linguistic and cultural divides. With Can\u2019t Rush Greatness, he reaffirms his position as one of the most vital voices in contemporary rap, delivering an album that is both deeply personal and globally resonant.<\/p>\n<p><b>About Su Yiming<\/b><\/p>\n<p>\nSu Yuming gained international acclaim by winning the Gold Medal in the Men&#8217;s Big Air event at the 2022 Beijing Winter Olympics. At just 17, he became China&#8217;s first Olympic snowboarding champion, showcasing his remarkable talent and marking a historic moment for the sport.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwe.tl%2Ft-FWBwcp7Kbr&amp;esheet=54424136&amp;newsitemid=20260213443896&amp;lan=en-US&amp;anchor=HIGH-RES+CONTENT&amp;index=4&amp;md5=2f611e77ffc124c57e4b64b88c4e1978\"><b>HIGH-RES CONTENT<\/b><\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260213443896r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260213443896\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260213443896\/en\/<\/a><\/span><\/p>\n<p><b>Press Contact:<br \/>\n<\/b><br \/>Michael Hickey<br \/>\n<br \/>Manager, Global Public Relations &amp; Giving, UGG<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Michael.hickey@deckers.com\">michael.hickey@deckers.com<\/a><\/p>\n<p>\nSarajane McQuaid<br \/>\n<br \/>Associate PR Manager, UGG\u00ae<br \/>\n<br \/>Mobile: (913) 744-7553<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:sarajane.mcquaid@deckers.com\">sarajane.mcquaid@deckers.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> China United States United Kingdom North America Asia Pacific Europe California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Skiing\/Snowboarding Men Entertainment Sports General Sports Consumer Fashion General Entertainment Celebrity Retail Music Footwear<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260213443896\/en\/2719946\/3\/LARGE-S26-TRANSFORMATION-CENTRAL-CEE-M-OTZO-CLOG-1175209-BTOL-FL-H_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Central Cee wearing the UGG Otzo Clog<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260213443896\/en\/2719966\/3\/S26_China_Men%27s_Campaign_Su_Yiming-2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Su Yiming wearing the UGG Otzo Clog<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming Brand Introduces New Styles That Tell Story of Reinvention &amp; Versatility Through Culture Icons SANTA BARBARA, Calif.&#8211;(BUSINESS WIRE)&#8211; Southern California-based global lifestyle brand UGG\u00ae (a division of Deckers Brands [NYSE: DECK]) releases the next offering of clogs and mules for Spring 2026, this time featuring new silhouettes and styles derived from the fan-favorite UGG\u00ae Tasman. To showcase the release of these soon-to-be consumer favorites, UGG\u00ae tapped global rap sensation Central Cee and Olympic snowboarding champion Su Yiming to be the faces of the newest campaign to celebrate elevated versatility. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260213443896\/en\/ Central Cee &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-936974","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming Brand Introduces New Styles That Tell Story of Reinvention &amp; Versatility Through Culture Icons SANTA BARBARA, Calif.&#8211;(BUSINESS WIRE)&#8211; Southern California-based global lifestyle brand UGG\u00ae (a division of Deckers Brands [NYSE: DECK]) releases the next offering of clogs and mules for Spring 2026, this time featuring new silhouettes and styles derived from the fan-favorite UGG\u00ae Tasman. To showcase the release of these soon-to-be consumer favorites, UGG\u00ae tapped global rap sensation Central Cee and Olympic snowboarding champion Su Yiming to be the faces of the newest campaign to celebrate elevated versatility. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260213443896\/en\/ Central Cee &hellip; Continue reading &quot;UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; Su Yiming&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T15:40:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260213443896\/en\/2719946\/4\/LARGE-S26-TRANSFORMATION-CENTRAL-CEE-M-OTZO-CLOG-1175209-BTOL-FL-H_2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ugg-redefines-mens-fashion-in-latest-spring-2026-campaign-fronted-by-global-icons-central-cee-su-yiming\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"UGG Redefines Men\u2019s Fashion in Latest Spring 2026 Campaign Fronted by Global Icons Central Cee &amp; 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