{"id":936667,"date":"2026-02-12T13:02:44","date_gmt":"2026-02-12T18:02:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/"},"modified":"2026-02-12T13:02:44","modified_gmt":"2026-02-12T18:02:44","slug":"trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/","title":{"rendered":"Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show"},"content":{"rendered":"

<\/p>\n

Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show<\/b><\/p>\n

WINCHESTER, Va.–(BUSINESS WIRE<\/a>)–
\nIn 1996, four executives from Mobil\u2019s Composite Products Division acquired the rights to a groundbreaking wood-alternative decking material, launching a company that redefined the decking industry. Three decades later, Trex Company<\/a> [NYSE:TREX] is the world\u2019s leading brand of composite decking and railing, and a driving force behind the evolution of outdoor living. At IBS 2026, Trex will build on its legacy of innovation and disruption by unveiling a striking new exhibit that brings performance, beauty and sustainability to life \u2013 setting the stage for the next chapter of the brand and the future of the category it pioneered.<\/p>\n

\n\u201cThirty years ago, our founders set out to challenge the status quo and build something better,\u201d said Adam Zambanini, Executive Vice President and Chief Operating Officer for Trex Company. \u201cThat same mindset continues to drive everything we do today. We are excited to return to IBS with a bold and extensive showcase of performance-engineered products that continue to push boundaries and raise the bar for the industry.\u201d<\/p>\n

The Future of Outdoor Living is Here<\/span><\/b><\/p>\n

\nDesigned to do more than just showcase products, Trex\u2019s new exhibit puts performance on full display. Intentionally fluid in its layout, the 50\u2019 x 60\u2019 booth delivers a modern, high-energy environment that invites attendees to step inside and explore the science, service and innovation that have defined Trex as an outdoor living leader for the past 30 years.<\/p>\n

\nBalancing bold architecture with approachability, the space is anchored by immersive, purpose-built environments that move visitors seamlessly from inspiration to education. Dedicated product stations spotlight Trex\u2019s robust outdoor living portfolio \u2013 from its industry-leading composite decking<\/a> and railing systems<\/a> to fasteners<\/a>, cladding<\/a>, fencing<\/a> and deck drainage<\/a> \u2013 using a mix of curated physical samples and digital content. A dedicated marine demonstration area reinforces Trex\u2019s ability to perform in the toughest environments, underscoring its submersible decking solutions<\/a> and leadership in waterfront applications.<\/p>\n

\nAt the heart of the exhibit, the Performance Lab delivers a hands-on, technology-forward experience that brings Trex\u2019s proprietary advancements to life. Through a combination of physical displays and digital storytelling, attendees can see, touch and understand the unmatched engineering behind Trex\u2019s decking, railing and accessories, including the company\u2019s SunComfortable\u2122 heat-mitigating* technology<\/a>, Class A-rated<\/a> and WUI-compliant<\/a> fire-resistant boards, marine-capable performance<\/a> and durability advantages.<\/p>\n

\nComplementing the Performance Lab is the Trex Advantage Room. This semi-private area allows dealers, distributors and builders to dive deeper into the innovations, insights and support available from Trex to help them win more business.<\/p>\n

\n\u201cWe wanted a booth that would stop people in their tracks and immediately communicate what Trex stands for,\u201d said Jodi Lee, Senior Vice President of Marketing for Trex. \u201cThis exhibit reflects how Trex shows up for the industry today \u2013 confident, performance-driven and focused on delivering real value. Every element of the space is designed to highlight how our products perform in real-world conditions and why Trex continues to set the standard for the industry \u2013 even after 30 years.\u201d<\/p>\n

New Product Zone<\/span><\/b><\/p>\n

\nBeyond its attention-grabbing exhibit, Trex\u2019s award-winning Select\u00ae<\/sup> decking will be showcased in the IBS New Product Zone, giving attendees a firsthand look at one of the industry\u2019s most advanced mid-priced composite decking options. Featuring the brand\u2019s SunComfortable\u2122 heat-mitigating* technology, the latest additions to the popular Select line are engineered to reflect the sun and help keep the surface cooler* underfoot, delivering enhanced performance without compromising durability or value.<\/p>\n

*Trex SunComfortable\u2122 decking stays cooler than original Trex boards, but like all decking, it will get hot in direct sun on hot days, especially darker colors. Care should be taken to avoid extended contact between exposed skin and the deck surface, especially with young children and those with special needs.<\/i><\/p>\n

Special Experiences at the Trex Booth<\/span><\/b><\/p>\n

\nTrex will also host a series of events and activities in the booth during IBS to engage attendees and thank customers for their trust and partnership over the past three decades. Among the highlights, Zambanini and CEO Bryan Fairbanks will raise a toast to officially commemorate the company\u2019s 30th<\/sup> anniversary during a reception in the booth on the first day of the show, followed by a meet-and-greet with Instagram influencer Darren Keefe<\/a> on Day 2. Known as \u201cThe Dancing Carpenter,\u201d Keefe will be in the Trex booth from noon-2pm on Wednesday, Feb. 18, greeting visitors and sharing his personal experiences working with Trex products.<\/p>\n

\n\u201cKicking off our 30th anniversary at IBS is just the beginning of what will be a pivotal year for Trex,\u201d added Lee. \u201cThroughout 2026, you\u2019ll see Trex showing up in new and unexpected places and ways \u2013 meeting homeowners where they are and creating fresh touchpoints that inspire demand. Everything we\u2019re doing is designed to drive awareness and preference for our products and, ultimately, more business for our channel partners as we look ahead to the exciting next chapter in Trex\u2019s story.\u201d<\/p>\n

\nFor more information, visit Trex.com<\/a>.<\/p>\n

About Trex Company<\/span><\/b><\/p>\n

\nFor more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world\u2019s #1 brand of sustainably made, wood-alternative decking and residential railing, and a leader in high performance, low-maintenance outdoor living products. Boasting the industry\u2019s strongest distribution network, Trex sells products through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture \u2013 all marketed under the Trex\u00ae<\/sup> brand. Based in Winchester, Va., Trex is proud to have been named America\u2019s Most Trusted\u00ae<\/sup> Outdoor Decking<\/a>^ for the past 6 years (2021-2026). The company also holds a place on Barron\u2019s list of the 100 Most Sustainable U.S. Companies<\/a> (2024 and 2025), was named one of America\u2019s Most Responsible Companies 2024<\/a> by Newsweek, ranked as one of the 100 Best ESG Companies<\/a> by Investor\u2019s Business Daily, and named the Sustainable Brand Leader<\/a> in the decking category by Green Builder Media for the 15th<\/sup> consecutive year. For more information, visit Trex.com<\/a>. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand\u2019s YouTube channel (TheTrexCo).<\/p>\n

^Trex received the highest numerical score in the proprietary Lifestory Research 2021-2026 America\u2019s Most Trusted\u00ae<\/sup> Outdoor Decking studies. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit <\/i>www.lifestoryresearch.com<\/i><\/a>.<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260212876064\/en\/<\/a><\/span><\/p>\n

\nCorinne Racine
\n
L.C. Williams & Associates
\n
312\/565-3900
\n
cracine@lcwa.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America District of Columbia Virginia<\/p>\n

INDUSTRY KEYWORDS:<\/b> Residential Building & Real Estate Commercial Building & Real Estate Manufacturing Construction & Property Landscape Specialty Architecture Other Manufacturing Retail Home Goods Other Construction & Property<\/p>\n

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Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show WINCHESTER, Va.–(BUSINESS WIRE)– In 1996, four executives from Mobil\u2019s Composite Products Division acquired the rights to a groundbreaking wood-alternative decking material, launching a company that redefined the decking industry. Three decades later, Trex Company [NYSE:TREX] is the world\u2019s leading brand of composite decking and railing, and a driving force behind the evolution of outdoor living. At IBS 2026, Trex will build on its legacy of innovation and disruption by unveiling a striking new exhibit that brings performance, beauty and sustainability to life \u2013 setting the stage for the next chapter of the brand and the future of the category it pioneered. \u201cThirty years ago, our … <\/p>\n

Continue reading “Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-936667","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTrex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show WINCHESTER, Va.–(BUSINESS WIRE)– In 1996, four executives from Mobil\u2019s Composite Products Division acquired the rights to a groundbreaking wood-alternative decking material, launching a company that redefined the decking industry. 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Three decades later, Trex Company [NYSE:TREX] is the world\u2019s leading brand of composite decking and railing, and a driving force behind the evolution of outdoor living. At IBS 2026, Trex will build on its legacy of innovation and disruption by unveiling a striking new exhibit that brings performance, beauty and sustainability to life \u2013 setting the stage for the next chapter of the brand and the future of the category it pioneered. \u201cThirty years ago, our … Continue reading \"Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-12T18:02:44+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260212876064r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show","datePublished":"2026-02-12T18:02:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/"},"wordCount":1168,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260212876064r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/trex-celebrates-30-years-of-innovation-with-performance-driven-exhibition-at-the-2026-international-builders-show\/","name":"Trex Celebrates 30 Years of Innovation With Performance-Driven Exhibition at the 2026 International Builders Show - 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