{"id":936635,"date":"2026-02-12T09:30:02","date_gmt":"2026-02-12T14:30:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/"},"modified":"2026-02-12T09:30:02","modified_gmt":"2026-02-12T14:30:02","slug":"mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/","title":{"rendered":"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025<\/b><\/p>\n<p>NEW YORK,&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<b>MediaCo Holding Inc. (Nasdaq: MDIA)<\/b> today announced that its flagship Spanish-language network, <b>EstrellaTV<\/b>, has achieved its largest annual Year-over-Year (YoY) <b>P18-49 prime time percentage growth<\/b> in network history at <b>+14%<\/b> for 2025. This historic gain marks the first annual growth for any Spanish-language TV broadcast network in the last four years.<\/p>\n<p>\nWhile the broader industry faced audience erosion, EstrellaTV\u2019s 14% surge stood in stark contrast to its primary competitors: <b>Telemundo<\/b> fell <b>-7%<\/b>, <b>Univision<\/b> dropped <b>-8%<\/b>, and <b>UniM\u00e1s<\/b> declined <b>-17%<\/b>.<\/p>\n<p>\n\u201cThese historic numbers validate our strategic vision for MediaCo as a leader in the multicultural media space,\u201d said <b>Soo Kim, Managing Partner, and Chief Investment Officer of Standard General.<\/b> \u201cBy outperforming every other broadcast network in terms of growth percentage, EstrellaTV is proving that high-quality, culturally relevant programming remains a massive draw for the P18-49 demographic. We are not just participating in the market; we are leading the evolution of Spanish-language media.\u201d<\/p>\n<p><b>Unstoppable Momentum into 2026<\/b><\/p>\n<p>\nEstrellaTV is currently pacing for its <b>fourth consecutive quarter<\/b> of growth among the P18-49 demographic. The network\u2019s upward trajectory accelerated significantly with the adoption of <b>Nielsen\u2019s Updated Big Data Plus Panel<\/b> currency:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>4Q25:<\/b> Surged <b>+57%<\/b> (Big Data Plus Panel).\n<\/li>\n<li><b>1Q26 (To-Date):<\/b> Maintaining a powerhouse <b>+54%<\/b> increase.\n<\/li>\n<\/ul>\n<p>\n\u201cOur growth is a testament to the deep connection we have built with our audience,\u201d said <b>Albert Rodriguez, CEO and President of MediaCo<\/b>. \u201cTo see EstrellaTV grow in 10 of the last 14 months while our most direct competitors face double-digit declines is a remarkable achievement. This +55% gain season-to-date confirms that our content is resonating more than ever, positioning us as the premier destination for both viewers and advertisers in the 2025\/26 season.\u201d<\/p>\n<p><b>Dominating the 2025\/26 Broadcast Season<\/b><\/p>\n<p>\nThrough the first 19 weeks of the current broadcast season, EstrellaTV has emerged as a rare outlier. Out of 146 viewing sources (including English and Spanish broadcast, cable, and digital), only 19 saw growth. Among the 4 growing broadcast networks, <b>EstrellaTV leads the pack with a +55% gain<\/b>:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>EstrellaTV: +55%<\/b><\/li>\n<li><b>FOX:<\/b> +22%\n<\/li>\n<li><b>Telemundo:<\/b> +9%\n<\/li>\n<li><b>NBC:<\/b> +1%\n<\/li>\n<li><b>ABC:<\/b> -11%\n<\/li>\n<li><b>Univision:<\/b> -16%\n<\/li>\n<li><b>CW:<\/b> -28%\n<\/li>\n<li><b>CBS:<\/b> -31%\n<\/li>\n<li><b>ION:<\/b> -33%\n<\/li>\n<li><b>UniM\u00e1s:<\/b> -35%\n<\/li>\n<\/ul>\n<p><b>About MediaCo<br \/>\n<br \/><\/b>MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America\u2019s growing multicultural audiences. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now&amp;esheet=54423535&amp;newsitemid=20260212840966&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=056a8567559045c1dcf878e66b33ac68\">https:\/\/mediaco.now<\/a>.<\/p>\n<p><b>Source:<\/b> Nielsen National TV View. NTI Calendar; Strict program-based daypart averages of Mon-Sun 7p-11p (Span). Live+SD, P18-49 AA (units). Updated Big Data Plus Panel utilized where noted; Panel Only data source for comparisons prior to Sep 2025.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260212840966r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260212840966\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260212840966\/en\/<\/a><\/span><\/p>\n<p><b>Media: <\/b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\"><b>press@mediacoholding.com<\/b><\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> TV and Radio Media Marketing Advertising Communications General Entertainment Mobile Entertainment Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260212840966\/en\/2719017\/3\/MEDIACO_LOGO_2026.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025 NEW YORK,&#8211;(BUSINESS WIRE)&#8211;MediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship Spanish-language network, EstrellaTV, has achieved its largest annual Year-over-Year (YoY) P18-49 prime time percentage growth in network history at +14% for 2025. This historic gain marks the first annual growth for any Spanish-language TV broadcast network in the last four years. While the broader industry faced audience erosion, EstrellaTV\u2019s 14% surge stood in stark contrast to its primary competitors: Telemundo fell -7%, Univision dropped -8%, and UniM\u00e1s declined -17%. \u201cThese historic numbers validate our strategic vision for MediaCo as a leader in the multicultural media space,\u201d said Soo Kim, Managing Partner, and Chief &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-936635","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025 NEW YORK,&#8211;(BUSINESS WIRE)&#8211;MediaCo Holding Inc. (Nasdaq: MDIA) today announced that its flagship Spanish-language network, EstrellaTV, has achieved its largest annual Year-over-Year (YoY) P18-49 prime time percentage growth in network history at +14% for 2025. This historic gain marks the first annual growth for any Spanish-language TV broadcast network in the last four years. While the broader industry faced audience erosion, EstrellaTV\u2019s 14% surge stood in stark contrast to its primary competitors: Telemundo fell -7%, Univision dropped -8%, and UniM\u00e1s declined -17%. \u201cThese historic numbers validate our strategic vision for MediaCo as a leader in the multicultural media space,\u201d said Soo Kim, Managing Partner, and Chief &hellip; Continue reading &quot;MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T14:30:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260212840966r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025\",\"datePublished\":\"2026-02-12T14:30:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\\\/\"},\"wordCount\":527,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260212840966r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\\\/\",\"name\":\"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025 - 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(Nasdaq: MDIA) today announced that its flagship Spanish-language network, EstrellaTV, has achieved its largest annual Year-over-Year (YoY) P18-49 prime time percentage growth in network history at +14% for 2025. This historic gain marks the first annual growth for any Spanish-language TV broadcast network in the last four years. While the broader industry faced audience erosion, EstrellaTV\u2019s 14% surge stood in stark contrast to its primary competitors: Telemundo fell -7%, Univision dropped -8%, and UniM\u00e1s declined -17%. \u201cThese historic numbers validate our strategic vision for MediaCo as a leader in the multicultural media space,\u201d said Soo Kim, Managing Partner, and Chief &hellip; Continue reading \"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-12T14:30:02+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260212840966r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025","datePublished":"2026-02-12T14:30:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/"},"wordCount":527,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260212840966r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-rewrites-history-with-record-breaking-prime-time-growth-leading-all-broadcast-networks-in-2025\/","name":"MediaCo\u2019s EstrellaTV Rewrites History with Record-Breaking Prime Time Growth, Leading All Broadcast Networks in 2025 - 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