{"id":936596,"date":"2026-02-12T09:03:34","date_gmt":"2026-02-12T14:03:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-fires-on-all-cylinders-for-2026-showcases-bold-new-hot-wheels-lineup-at-new-york-toy-fair\/"},"modified":"2026-02-12T09:03:34","modified_gmt":"2026-02-12T14:03:34","slug":"mattel-fires-on-all-cylinders-for-2026-showcases-bold-new-hot-wheels-lineup-at-new-york-toy-fair","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-fires-on-all-cylinders-for-2026-showcases-bold-new-hot-wheels-lineup-at-new-york-toy-fair\/","title":{"rendered":"Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels\u00ae Lineup at New York Toy Fair"},"content":{"rendered":"

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Mattel Fires on All Cylinders for 2026, Showcases Bold New Hot Wheels\u00ae Lineup at New York Toy Fair<\/b><\/p>\n

The world\u2019s number one selling toy* builds on eight consecutive years of consecutive growth by turning speed, stunts and storytelling into next-level play<\/i><\/p>\n

EL SEGUNDO, Calif.–(BUSINESS WIRE<\/a>)–
\nMattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels\u00ae will debut new product innovation at New York Toy Fair. Hot Wheels as a brand has always blazed the way in play and fan engagement and 2026 is no exception. Built on a legacy of authentic automotive design, legendary performance, and relentless drive, this spirit comes to life through Formula 1\u00ae partnerships, Hot Wheels playsets, and more.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260212507644\/en\/<\/a><\/p>\n

\"The<\/p>\n

The Hot Wheels Ultimate T-Rex Garage Playset offers the ultimate play experience with an extra-large T-Rex, multiple floors of storytelling play, and endless opportunities to stunt, race, and battle creatures. It includes a 4-car elevator, space for 50+ vehicles, and is Speed Snap\u2122 compatible, unlocking expanded play with Hot Wheels track.<\/p>\n<\/div>\n

\nAs Hot Wheels marks its eighth consecutive year of growth, the brand is doubling down on what has fueled its momentum: products and experiences that invite kids and fans to race harder, stunt bigger and express their fandom in ways only Hot Wheels can deliver.<\/p>\n

\nAhead of New York Toy Fair, Hot Wheels unveils its 2026 lineup and introduces bold storytelling through all-new content specials, toy innovation and experiences designed to connect fans, adventures and unforgettable moments of play.<\/p>\n

\n“Hot Wheels is on fire. We continue to see growth across the entire franchise, driven by authentic storytelling and experiences, world-class toy product and holistic franchise offerings,\u201d said Ted Wu, senior vice president and Global Head of Vehicles at Mattel. \u201cOur 2026 line up will continue the momentum, from new F1 products and expanded experiences to the most epic Hot Wheels Ultimate Garage we’ve ever created. We can’t wait for our fans of all ages to experience the exciting year ahead.”<\/p>\n

Hot Wheels\u00ae & Formula 1\u00ae: Built for the Fastest Fans<\/b><\/p>\n

\nThe Hot Wheels partnership with Formula 1\u00ae is driven by a shared appreciation for precision, performance and pushing limits. What began as a celebration of the pinnacle of motorsport has evolved into one of the Hot Wheels brand\u2019s most ambitious and thrilling collaborations that brings real-world racing drama straight to the track.<\/p>\n

\nIn 2026, the collaboration expands with new content offerings, more track-side experiences at races globally and the first-ever Hot Wheels Formula 1\u00ae 10-Pack, featuring all 10 teams on the 2025 grid together in one set. The launch builds on a growing Hot Wheels F1\u00ae portfolio that spans premium collectibles and adrenaline-charged track play, designed for fans who want to display, race and rewrite the rules of race day.<\/p>\n

\nFrom premium die-cast vehicles crafted for adult collectors and motorsport fans to downhill circuits designed for overtakes and crash-outs, Hot Wheels continues to translate elite motorsport into high-energy play where every race is faster and more unpredictable.<\/p>\n

Introducing Hot Wheels Monster Trucks Mutant Chaos\u2122: Drive on the Slime\u2122 Side<\/b><\/p>\n

\nHot Wheels Monster Trucks Mutant Chaos\u2122 unleashes a world of mutation-fueled mayhem, featuring bold, mutated hero trucks and high-impact, slime\u2122-powered play. Reusable slime drives unpredictable stunts, amplified reactions and epic takedowns into bigger, wilder challenges.<\/p>\n

\nThe action continues in a 30-minute animated special airing in August on the Hot Wheels YouTube channel<\/a>, where new characters will join Rhinomite\u2122 and the Camp Crush heroes as they face a forbidden zone on Monster Truck Island and an all-out battle with a towering slime monster.<\/p>\n

Hot Wheels\u00ae Ultimate T-Rex Garage: Where the City Comes to Life Across Content and Play<\/b><\/p>\n

\nServing as the cornerstone of Hot Wheels City, the new Hot Wheels\u00ae Ultimate T-Rex Garage Playset is inspired by the new content from the Hot Wheels Let\u2019s Race<\/i> special debuting this fall. The playset extends the action from screen to play, inviting kids to recreate and imagine all-new adventures in Hot Wheels City.<\/p>\n

\nTogether, these products build on the brand\u2019s momentum and are well positioned to become fan and family favorites this holiday season. The following Hot Wheels items will be revealed for the first time at New York Toy Fair and are part of the 2026 Hot Wheels product lineup:<\/p>\n

Hot Wheels\u00ae Formula 1\u00ae<\/span><\/b><\/p>\n

Hot Wheels Formula 1\u00ae Premium 2026 Assortment <\/b>(Spring 2026)<\/p>\n