{"id":935757,"date":"2026-02-10T16:20:51","date_gmt":"2026-02-10T21:20:51","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/"},"modified":"2026-02-10T16:20:51","modified_gmt":"2026-02-10T21:20:51","slug":"mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/","title":{"rendered":"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business<\/b><\/p>\n<p class=\"bwalignc\"><i>Mattel163 has released four games based on Mattel IP with approximately 20 million monthly active users and over 550 million downloads worldwide<\/i><\/p>\n<p>EL SEGUNDO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mattel.com&amp;esheet=54421552&amp;newsitemid=20260210654553&amp;lan=en-US&amp;anchor=Mattel%2C+Inc.&amp;index=1&amp;md5=0e7c035fde9432abdc90512320644779\">Mattel, Inc.<\/a> (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an agreement with its joint venture partner, NetEase, a leading internet and game services provider, to acquire full ownership of the Mattel163 mobile games studio. The transaction is expected to be completed by the end of Q1, subject to customary closing conditions.<\/p>\n<p>\nMattel163 develops digital games based on Mattel\u2019s iconic brands.<i \/>Since its inception in 2018, Mattel163 has released four games based on Mattel IP, Uno!, Uno Wonder, Phase 10, and Skip Bo, with approximately 20 million monthly active users and over 550 million downloads worldwide.<\/p>\n<p>\nThe transaction values Mattel163 at $318 million, with a purchase price of $159 million for NetEase\u2019s 50% interest. More than half of the purchase cost is expected to be funded from Mattel\u2019s share of the JV\u2019s cash, which is not consolidated on Mattel\u2019s balance sheet. It will be immediately accretive for the company.<\/p>\n<p>\nAcquiring full control of Mattel163 meaningfully advances Mattel\u2019s digital games business and will add significant development, publishing, and digital customer acquisition expertise. Mattel will leverage Mattel163 capabilities to increase its mobile games output and enhance alignment with the broader Mattel product roadmap. Integrating Mattel163 with Mattel\u2019s digital business will create scale benefits in performance marketing and cross promotion, as well as greater synergy with Mattel brand marketing. The acquisition is in line with Mattel\u2019s strategy to capture the full value of its IP in high-margin, highly accretive entertainment verticals.<\/p>\n<p>\nYnon Kreiz, Chairman and CEO of Mattel, said: \u201cOur vision is to extend physical play to the virtual world by creating digital experiences and games based on Mattel IP that drive sustained engagement for fans of all ages. Acquiring full control of Mattel163 does exactly that. It will play an important role in our digital strategy and significantly enhance our capabilities in self-publishing. The Mattel163 team has done remarkably well building this business from the ground up and we look forward to welcoming them on board. Our portfolio of iconic brands lends itself perfectly to the digital world and the acquisition will strengthen our position and accelerate our presence in a large, high-growth market.\u201d<\/p>\n<p>\nMattel\u2019s digital strategy spans three core pillars: licensing with world class partners such as Take-Two, Xbox, SuperCell, Netflix and Apple Arcade; self-publishing of original mobile games, with the launch of its first two titles expected in 2026; and expanding on creator platforms such as Roblox and Fortnite.<\/p>\n<p><b>About Mattel<\/b><\/p>\n<p>\nMattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, Polly Pocket\u00ae, and Barney\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fprotect.checkpoint.com%2Fv2%2Fr01%2F___https%3A%2Fabout.mattel.com%2F___.YzJ1Om1hdHRlbDpjOm86OTIxNzk4YWYwYTAxN2I2ZGE4ZmIxOTBlNjA0ZTgxZWM6Nzo3Yjc3OjkzMmE1M2EwYmI5NjA5OWIwYWE0YTQxYzAwODFkOTA2MmRkOWU4ZjhjYTI3YzkyMzMzZWE4Njc5Y2UwMmIzMDQ6cDpUOkY&amp;esheet=54421552&amp;newsitemid=20260210654553&amp;lan=en-US&amp;anchor=mattel.com&amp;index=2&amp;md5=d8bdd6018e39b5c1a985c0ede43b9eaf\">mattel.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260210654553\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260210654553\/en\/<\/a><\/span><\/p>\n<p><b>Securities Analysts<br \/>\n<\/b><br \/>Greg Gilbert<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:gregory.gilbert@mattel.com\">gregory.gilbert@mattel.com<br \/>\n<\/a><\/p>\n<p><b>News Media<br \/>\n<\/b><br \/>Catherine Frymark<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:catherine.frymark@mattel.com\">catherine.frymark@mattel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Electronic Games Mobile Entertainment Apps\/Applications Technology Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210654553\/en\/2716021\/3\/MAT21BG_LOGO_R01.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business Mattel163 has released four games based on Mattel IP with approximately 20 million monthly active users and over 550 million downloads worldwide EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211;Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an agreement with its joint venture partner, NetEase, a leading internet and game services provider, to acquire full ownership of the Mattel163 mobile games studio. The transaction is expected to be completed by the end of Q1, subject to customary closing conditions. Mattel163 develops digital games based on Mattel\u2019s iconic brands.Since its inception &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935757","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business Mattel163 has released four games based on Mattel IP with approximately 20 million monthly active users and over 550 million downloads worldwide EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211;Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an agreement with its joint venture partner, NetEase, a leading internet and game services provider, to acquire full ownership of the Mattel163 mobile games studio. The transaction is expected to be completed by the end of Q1, subject to customary closing conditions. Mattel163 develops digital games based on Mattel\u2019s iconic brands.Since its inception &hellip; Continue reading &quot;Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T21:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business\",\"datePublished\":\"2026-02-10T21:20:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/\"},\"wordCount\":650,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/\",\"name\":\"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"datePublished\":\"2026-02-10T21:20:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/","og_locale":"en_US","og_type":"article","og_title":"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business - Market Newsdesk","og_description":"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business Mattel163 has released four games based on Mattel IP with approximately 20 million monthly active users and over 550 million downloads worldwide EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211;Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an agreement with its joint venture partner, NetEase, a leading internet and game services provider, to acquire full ownership of the Mattel163 mobile games studio. The transaction is expected to be completed by the end of Q1, subject to customary closing conditions. Mattel163 develops digital games based on Mattel\u2019s iconic brands.Since its inception &hellip; Continue reading \"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-10T21:20:51+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business","datePublished":"2026-02-10T21:20:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/"},"wordCount":650,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/","name":"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","datePublished":"2026-02-10T21:20:51+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210654553r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-to-acquire-full-ownership-of-mattel163-mobile-games-studio-strengthening-its-digital-games-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Mattel to Acquire Full Ownership of Mattel163 Mobile Games Studio, Strengthening its Digital Games Business"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/935757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=935757"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/935757\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=935757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=935757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=935757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}