{"id":935613,"date":"2026-02-10T09:59:11","date_gmt":"2026-02-10T14:59:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nba-and-american-express-announce-multiyear-partnership-extension\/"},"modified":"2026-02-10T09:59:11","modified_gmt":"2026-02-10T14:59:11","slug":"nba-and-american-express-announce-multiyear-partnership-extension","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nba-and-american-express-announce-multiyear-partnership-extension\/","title":{"rendered":"NBA and American Express Announce Multiyear Partnership Extension"},"content":{"rendered":"

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NBA and American Express Announce Multiyear Partnership Extension<\/b><\/p>\n

Expanded Deal Adds USA Basketball and NBA Take-Two Media to American Express\u2019 Portfolio, Unlocking New Fan Experiences and Content<\/i><\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nAmerican Express (NYSE: AXP) and the National Basketball Association (NBA) today announced a multiyear renewal of their longstanding partnership, which also spans the Women\u2019s National Basketball Association (WNBA), NBA G League, USA Basketball and NBA Take-Two Media. American Express, the leagues\u2019 Official Payment Partner, also maintains team partnerships with the Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Utah Jazz, and New York Liberty.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260209888274\/en\/<\/a><\/p>\n

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\u201c<\/b>Our longtime partnership with the NBA is rooted in a shared commitment to deliver exceptional experiences and access for our customers and fans, in-person and through digital platforms. This next chapter builds on that foundation,\u201d said Bess Spaeth, Executive Vice President, Global Brand Management and Experiences, American Express. \u201cWe continue to innovate across our global sports partnerships to deliver even more value and experiences \u2014 whether you\u2019re at a live event or watching from home \u2014 and are excited to keep raising the bar with the NBA for many seasons to come.\u201d<\/p>\n

\n\u201cThe NBA\u2019s extension with American Express reflects the depth and continued growth of our long-standing partnership,\u201d said Lauren Sullivan, SVP, Head of Partner Management, NBA. \u201cOur expanded relationship deepens American Express\u2019 engagement across our league platforms and introduces new opportunities to connect with fans and Amex\u2019s Card Members through exclusive access to content and personalized experiences \u2013 bringing fans closer to the game they love.\u201d<\/p>\n

Expanding the Partnership<\/b><\/p>\n

\nUnder the new agreement, American Express is deepening its presence across the league through increased investment in the WNBA and adding USA Basketball, including the Men\u2019s and Women\u2019s National Teams, and NBA Take-Two Media.<\/p>\n

\nAs part of this multi-year deal, American Express will serve as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off. American Express is also the title partner of NBC and Peacock\u2019s NBA halftime show, American Express At the Half<\/i>.<\/p>\n

\nAmerican Express and the NBA will launch a connected member program with NBA ID, the NBA\u2019s free membership program that provides fans access to a variety of benefits, including exclusive offers from NBA partners, ticket promotions, and members-only voting campaigns. The program will offer exclusive perks to American Express Card Members and NBA ID members who link their accounts.<\/p>\n

\nIn addition, American Express will be the presenting partner of exclusive content across NBA, WNBA, G League, USA Basketball and NBA Take-Two Media social channels.<\/p>\n

Fan-Focused Experiences and Perks<\/b><\/p>\n

\nAmerican Express will continue to offer engaging experiences and value for basketball fans, including:<\/p>\n