{"id":935610,"date":"2026-02-10T09:58:53","date_gmt":"2026-02-10T14:58:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-launches-new-upgraded-collections-with-tailored-formulas-for-unique-scalp-and-hair-types\/"},"modified":"2026-02-10T09:58:53","modified_gmt":"2026-02-10T14:58:53","slug":"head-shoulders-launches-new-upgraded-collections-with-tailored-formulas-for-unique-scalp-and-hair-types","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-launches-new-upgraded-collections-with-tailored-formulas-for-unique-scalp-and-hair-types\/","title":{"rendered":"Head &amp; Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Head &amp; Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types<\/b><\/p>\n<p class=\"bwalignc\"><i>Enhanced shampoos and conditioners deliver expert scalp care and an elevated wash experience with superior scents, luscious lather, and intensive moisture<\/i><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHead &amp; Shoulders, the world&#8217;s #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260210129998\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260210129998\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715879\/4\/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg\" alt=\"Head &amp; Shoulders, the world's #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.\" \/><\/p>\n<p style=\"font-size:85%\">Head &amp; Shoulders, the world&#8217;s #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.<\/p>\n<\/div>\n<p>\nHead &amp; Shoulders is committed to delivering customized scalp care solutions with an elevated washing experience that encourages consistent use \u2013 the foundation of optimal scalp protection. Consistent use of Head &amp; Shoulders at every wash is essential for maintaining clinically proven dandruff protection and a healthy scalp. These reformulated products make that daily commitment more rewarding: each formula combines effective active ingredients with enhanced scents, luscious lather, and intensive moisture benefits to transform the regular wash experience and inspire consumers to prioritize their scalp health with every shower.<\/p>\n<p><b>THREE TARGETED SOLUTIONS FOR CUSTOMIZED SCALP &amp; HAIR CARE:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fsmooth-and-silky-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Smooth+%26amp%3B+Silky+Shampoo&amp;index=1&amp;md5=1baa6443378265de8d3098053f38a98a\"><b>Smooth &amp; Silky Shampoo<\/b><\/a><b \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fsmooth-and-silky-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=2&amp;md5=362d90c37fb55f48d3c1f1701e7cd193\"><b>&amp; Conditioner<\/b><\/a><b> and <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-2-in-1%2Fsmooth-and-silky-2-in-1-dandruff-shampoo-and-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=2-in-1&amp;index=3&amp;md5=eedbb4e06f1260d75e6764a2924ec36e\"><b>2-in-1<\/b><\/a><b>:<\/b> Designed for those seeking sleek, shiny hair, this nourishing formula eliminates frizz for up to 24 hours. Infused with vibrant scents of fresh fruit and elegant florals, hair is left feeling healthy, shiny, and smooth.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fshea-butter-dandruff-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Sulfate-Free+Shea+Butter+Shampoo&amp;index=4&amp;md5=ff11a1a8f6d281cca96a53c93d45fc64\"><b>Sulfate-Free Shea Butter Shampoo<\/b><\/a><b \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fshea-butter-dandruff-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=5&amp;md5=e7844deb59888d3d5ee6bf44db19516a\"><b>&amp; Conditioner<\/b><\/a><b>:<\/b> Formulated specifically for curly and coily hair, this sulfate-free solution deeply moisturizes and strengthens hair against damage and breakage. The rich shea butter blend brings out hair&#8217;s natural texture while cleansing gently and effectively.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-shampoo%2Fcoconut-dandruff-shampoo&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=Hydrating+Coconut+Shampoo&amp;index=6&amp;md5=203c4b8ecea40244b2ac416473c60def\"><b>Hydrating Coconut Shampoo<\/b><\/a><b \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fheadandshoulders.com%2Fen-us%2Fshop-products%2Fdandruff-conditioner%2Fcoconut-dandruff-conditioner&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%26amp%3B+Conditioner&amp;index=7&amp;md5=3427298a67a785f2fc941a67fa5ee7f5\"><b>&amp; Conditioner<\/b><\/a>: This luxurious formula relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk. The fresh scent provides a spa-like experience with every wash.\n<\/li>\n<\/ul>\n<p>\n&#8220;Consumers today expect personalized hair care that doesn&#8217;t compromise on efficacy or experience,&#8221; says Eliscia Turner, North America Hair Care Brand Director. &#8220;Our new upgraded collections deliver on that promise \u2013 each formula is engineered to address specific scalp and hair concerns while maintaining the superior dandruff protection that consumers expect from Head &amp; Shoulders.\u201d<\/p>\n<p>\n\u201cIt\u2019s important not only to deliver the great dandruff protection people expect from Head &amp; Shoulders, but to do it with a delightful wash experience,\u201d says John Scarchilli, Director of Scientific Communications for Head &amp; Shoulders. \u201cWe don\u2019t compromise on the sensory experience because the scent, lather, and feel are important elements in delivering overall scalp and hair health. The best scalp solution is the one that works <span class=\"bwuline\">and<\/span> the one people want to use with every wash.\u201d<\/p>\n<p><b>Each formula in the upgraded collections are:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nClinically proven to fight dandruff<\/p>\n<\/li>\n<li>\nDermatologically tested for all hair types<\/p>\n<\/li>\n<li>\nEnhanced with premium scents and conditioning benefits<\/p>\n<\/li>\n<li>\nDesigned to deliver visible results with every wash<\/p>\n<\/li>\n<li>\nBacked by Head &amp; Shoulders&#8217; 60+ years of scalp care innovation<\/p>\n<\/li>\n<\/ul>\n<p>\nHead &amp; Shoulders new upgraded collections launch nationwide January 2026 at major retailers nationwide. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.headandshoulders.com&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=www.headandshoulders.com&amp;index=8&amp;md5=bd33343753475f7d6f1e56e951f23f17\">www.headandshoulders.com<\/a> or follow along on Head &amp; Shoulders\u2019 Instagram (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fheadandshoulders%2F&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=9&amp;md5=8a4fbc2d462b6a8d58fbbe25298b7d68\">@headandshoulders<\/a>) and TikTok (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40headandshoulders%3Flang%3Den&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=%40headandshoulders&amp;index=10&amp;md5=c363d60e8b5eb35a669d5f0d3a8d04db\">@headandshoulders<\/a>).<\/p>\n<p><b>About Procter &amp; Gamble<\/b><\/p>\n<p>\nP&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always<sup>\u00ae<\/sup>, Ambi Pur<sup>\u00ae<\/sup>, Ariel<sup>\u00ae<\/sup>, Bounty<sup>\u00ae<\/sup>, Charmin<sup>\u00ae<\/sup>, Crest<sup>\u00ae<\/sup>, Dawn<sup>\u00ae<\/sup>, Downy<sup>\u00ae<\/sup>, Fairy<sup>\u00ae<\/sup>, Febreze<sup>\u00ae<\/sup>, Gain<sup>\u00ae<\/sup>, Gillette<sup>\u00ae<\/sup>, Head &amp; Shoulders<sup>\u00ae<\/sup>, the number 1 most-awarded scalp-care brand*, Lenor<sup>\u00ae<\/sup>, Olay<sup>\u00ae<\/sup>, Oral-B<sup>\u00ae<\/sup>, Pampers<sup>\u00ae<\/sup>, Pantene<sup>\u00ae<\/sup>, SK-II<sup>\u00ae<\/sup>, Tide<sup>\u00ae<\/sup>, Vicks<sup>\u00ae<\/sup>, and Whisper<sup>\u00ae<\/sup>. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2F&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=11&amp;md5=71ee6eb2ebebb92c6aab082677b529d0\">https:\/\/www.pg.com<\/a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54421500&amp;newsitemid=20260210129998&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=12&amp;md5=6d2e1e652d4baacf757a8b70f771a2ea\">https:\/\/www.pg.com\/news<\/a>.<\/p>\n<p><b>About Head &amp; Shoulders, The #1 Most Awarded Scalp Care Brand**<\/b><\/p>\n<p>\nWith over 60 years of trailblazing innovation on scalp care, Head &amp; Shoulders has established itself as the leader in dandruff protection and is the world\u2019s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head &amp; Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.<\/p>\n<p><i>**Based on total awards from US Beauty, Grooming, and Lifestyle publications\/websites in the Nielsen scalp-care segment between 2017\u20132026<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210129998r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260210129998\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260210129998\/en\/<\/a><\/span><\/p>\n<p>\nMarina Maher Communications<br \/>\n<br \/>Shaun Agres<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:shaun.agres@omc.com\">shaun.agres@omc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Ohio United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Discount\/Variety Women Other Retail Supermarket Men Specialty Home Goods Consumer Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715879\/3\/Packshot_Barbie_SH_SS_12oz_80854834_123754311_%281%29_%281%29.psd.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Head &amp; Shoulders, the world&#8217;s #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715881\/3\/Packshot_Barbie_CN_SS_10oz_80854835_123754256.psd.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Designed for those seeking sleek, shiny hair, this nourishing formula eliminates frizz for up to 24 hours. Infused with vibrant scents of fresh fruit and elegant florals, hair is left feeling healthy, shiny, and smooth.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715883\/3\/Packshot_Barbie_SH_SHEA_12oz_80854836_123754292_%281%29.psd.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Formulated specifically for curly and coily hair, this sulfate-free solution deeply moisturizes and strengthens hair against damage and breakage. The rich shea butter blend brings out hair&#8217;s natural texture while cleansing gently and effectively.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715884\/3\/Packshot_Barbie_CN_SHEA_10oz_80854821_123754252.psd.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Formulated specifically for curly and coily hair, this sulfate-free solution deeply moisturizes and strengthens hair against damage and breakage. The rich shea butter blend brings out hair&#8217;s natural texture while cleansing gently and effectively.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715887\/3\/Packshot_Barbie_SH_CCN_12oz_80854843_123754278.psd.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">This luxurious formula relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk. The fresh scent provides a spa-like experience with every wash.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715888\/3\/Packshot_Barbie_CN_CCN_10oz_80854839_123754253.psd.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">This luxurious formula relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk. The fresh scent provides a spa-like experience with every wash.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210129998\/en\/2715868\/3\/032113_HS_logo_1color_pos.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Head &amp; Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types Enhanced shampoos and conditioners deliver expert scalp care and an elevated wash experience with superior scents, luscious lather, and intensive moisture CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Head &amp; Shoulders, the world&#8217;s #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260210129998\/en\/ Head &amp; Shoulders, the world&#8217;s #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type. Head &amp; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-launches-new-upgraded-collections-with-tailored-formulas-for-unique-scalp-and-hair-types\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Head &amp; Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935610","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Head &amp; Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/head-shoulders-launches-new-upgraded-collections-with-tailored-formulas-for-unique-scalp-and-hair-types\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Head &amp; Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Head &amp; Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types Enhanced shampoos and conditioners deliver expert scalp care and an elevated wash experience with superior scents, luscious lather, and intensive moisture CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Head &amp; Shoulders, the world&#8217;s #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260210129998\/en\/ Head &amp; Shoulders, the world&#8217;s #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type. 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