{"id":935609,"date":"2026-02-10T09:58:48","date_gmt":"2026-02-10T14:58:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\/"},"modified":"2026-02-10T09:58:48","modified_gmt":"2026-02-10T14:58:48","slug":"smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\/","title":{"rendered":"Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager<\/b><\/p>\n<p class=\"bwalignc\"><i>The company&#8217;s digital asset management platform, Brandfolder, provides the infrastructure, scale and speed required<\/i><i>to move high-value assets from the camera to consumer in real-time<\/i><\/p>\n<p>BELLEVUE, Wash.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.smartsheet.com%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Smartsheet&amp;index=1&amp;md5=a8df144ff320c93f7043671c81790422\">Smartsheet<\/a>, the Intelligent Work Management platform that unites people, data and AI, today announced the expanded deployment of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fbrandfolder.com%2Fproduct%2Fsmartsheet-and-brandfolder%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Brandfolder+by+Smartsheet&amp;index=2&amp;md5=a4eae7e6ffd85cf0d16b33630e416dce\">Brandfolder by Smartsheet<\/a> to power <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gettyimages.com%2Fenterprise%2Fmedia-manager&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Media+Manager&amp;index=3&amp;md5=61f09cf62c3069a261e63535d9eea31e\">Media Manager<\/a> for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gettyimages.com%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Getty+Images&amp;index=4&amp;md5=848a83cdb60b60c42454af5f696fc788\">Getty Images<\/a>, a preeminent global visual content creator and marketplace. As the technology behind Getty Images\u2019 digital asset management (DAM) solution, Brandfolder has become the industry standard for managing the scale, security and velocity required for the world\u2019s most significant cultural and sporting events.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260210891252\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260210891252\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210891252\/en\/2715682\/4\/Getty_Images_Partnership_OG.jpg\" alt=\"Smartsheet and Getty Images continue their ongoing strategic partnership, enabling the expanded deployment of Brandfolder by Smartsheet to power Media Manager for Getty Images.\" \/><\/p>\n<p style=\"font-size:85%\">Smartsheet and Getty Images continue their ongoing strategic partnership, enabling the expanded deployment of Brandfolder by Smartsheet to power Media Manager for Getty Images.<\/p>\n<\/div>\n<p>\nWhile traditional DAMs often serve as static archives, Brandfolder by Smartsheet is a dynamic \u201ccontent engine\u201d designed to meet the split-second requirements of elite publishers, sports franchises, and Fortune 500 corporations on the world\u2019s largest stages\u2014from the premier global sporting event of the year to Hollywood\u2019s biggest nights.<\/p>\n<p>\n\u201cOur customers operate in fast-moving environments where every inefficiency costs time and money,\u201d said Peter Orlowsky, senior vice president of strategic development at Getty Images. \u201cBy leveraging Brandfolder technology within Media Manager, we are able to eliminate friction from content management workflows, helping our customers move faster and unlock greater value from their visual assets.\u201d<\/p>\n<p>\nThe Brandfolder technology driving Media Manager creates a seamless ecosystem where world-class content meets intelligent automation, characterized by:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Zero-latency ingestion:<\/b> The ability to process high-fidelity, professional-grade assets in real-time, ensuring that &#8220;the moment&#8221; is available to global audiences instantly.\n<\/li>\n<li><b>AI-driven contextualization:<\/b> Brandfolder\u2019s proprietary AI features automatically detect and suggest descriptive tags that help users quickly organize millions of assets, making discovery instantaneous\u2014even in massive libraries.\n<\/li>\n<li><b>Global distribution scale:<\/b> A hardened infrastructure that maintains uptime during peak traffic events, providing a &#8220;source of truth&#8221; for companies of any size or industry.\n<\/li>\n<\/ul>\n<p>\n\u201cModern content management isn\u2019t about storage; it\u2019s about velocity,\u201d said Pratima Arora, chief product officer at Smartsheet. \u201cBy providing the technical backbone for Media Manager, we are proving that our technology can handle the most complex, high-pressure content workflows. We are removing the gap between the shutter click and the global consumer, providing brands with the storytelling speed they need to match the real-time demands of their audiences.\u201d<\/p>\n<p>\nThe expanded deployment of Brandfolder aligns with the ongoing strategic partnership between Smartsheet and Getty Images. Building on five years of collaboration, the continued partnership between Smartsheet and Getty Images enables the ongoing use of the Brandfolder DAM technology to fuel Media Manager, combining industry-leading software from Smartsheet with Getty Images\u2019 unmatched editorial and commercial expertise to support global brands for years to come.<\/p>\n<p><b>About Smartsheet<\/b><\/p>\n<p>\nSmartsheet is the Intelligent Work Management Platform that unites people, data and AI to turn strategy into measurable enterprise impact. Purpose-built for scale, Smartsheet gives enterprises the speed, governance and trust to execute complex work across portfolios, operations and IT on a single, secure system. Trusted by more than 120,000 customers and used by teams in 85% of the Fortune 500, Smartsheet empowers millions of users to move faster, reduce risk and realize ROI with confidence. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.smartsheet.com%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=www.smartsheet.com&amp;index=5&amp;md5=706d09ee8dc4a75082404654d6f2c9d1\">www.smartsheet.com<\/a> to learn more.<\/p>\n<p><b>About Getty Images<\/b><\/p>\n<p>\nGetty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gettyimages.com%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Getty+Images&amp;index=6&amp;md5=bc97671ac19c3513b8aa32f7e58cc536\">Getty Images<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.istockphoto.com%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=iStock&amp;index=7&amp;md5=b70436a7df634986be313a1190478fa4\">iStock<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Funsplash.com%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Unsplash&amp;index=8&amp;md5=f8766fc1ae49747708dfcb6755706f17\">Unsplash<\/a> brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first place people turn to discover, purchase and share powerful visual content from the world\u2019s best photographers and videographers. Getty Images works with almost 600,000 content creators and almost 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gettyimages.com%2Feditorialimages%2Fnews&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=news&amp;index=9&amp;md5=d4d276e0b35954357784fc9a32cc7ecd\">news<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gettyimages.com%2Feditorialimages%2Fsport&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=sport&amp;index=10&amp;md5=e1315a6ee69950a3a7fdb3bc95c802f6\">sport<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gettyimages.com%2Feditorialimages%2Fentertainment&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=entertainment&amp;index=11&amp;md5=4fa8bdb19476e1ffbeab159c4c2a438e\">entertainment<\/a> events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gettyimages.com%2Feditorialimages%2Farchival&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=photographic+archives&amp;index=12&amp;md5=a8f765671293dc45d7b1316b9d20298b\">photographic archives<\/a> in the world with millions of images dating back to the beginning of photography.<\/p>\n<p>\nThrough its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gettyimages.com%2Fcreative&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=best-in-class+creative+library&amp;index=13&amp;md5=1a0afa59737bf3cbf0e1ee9b232eb5a8\">best-in-class creative library<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gettyimages.com%2Fenterprise%2Fcustom-content&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Custom+Content&amp;index=14&amp;md5=14f94ea984ceb3291e73fe8125a09ed3\">Custom Content<\/a> solutions, Getty Images helps customers elevate their creativity and entire end\u2011to\u2011end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gettyimages.com%2Fai&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Getty+Images&amp;index=15&amp;md5=82fffb4c0cbc4fb2604cfff7680b0bd8\">Getty Images<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.istockphoto.com%2Fai&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=iStock&amp;index=16&amp;md5=a4fcbaf7f24857168200332500b128be\">iStock<\/a> customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.<\/p>\n<p>\nFor company news and announcements, visit our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.gettyimages.com%2F&amp;esheet=54421413&amp;newsitemid=20260210891252&amp;lan=en-US&amp;anchor=Newsroom&amp;index=17&amp;md5=beff99a1941e136ffbcba648f2d1fc7a\">Newsroom<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210891252r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260210891252\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260210891252\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Lisa Henthorn<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@smartsheet.com\">pr@smartsheet.com<\/a><\/p>\n<p>\nAlex Lazarou<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:alex.lazarou@gettyimages.com\">alex.lazarou@gettyimages.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Washington New Zealand Australia North America Europe United States Ireland United Kingdom Australia\/Oceania<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Technology Photography Software Artificial Intelligence Digital Cash Management\/Digital Assets<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210891252\/en\/2715682\/3\/Getty_Images_Partnership_OG.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Smartsheet and Getty Images continue their ongoing strategic partnership, enabling the expanded deployment of Brandfolder by Smartsheet to power Media Manager for Getty Images.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210891252\/en\/654311\/3\/logo-full-core.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager The company&#8217;s digital asset management platform, Brandfolder, provides the infrastructure, scale and speed requiredto move high-value assets from the camera to consumer in real-time BELLEVUE, Wash.&#8211;(BUSINESS WIRE)&#8211;Smartsheet, the Intelligent Work Management platform that unites people, data and AI, today announced the expanded deployment of Brandfolder by Smartsheet to power Media Manager for Getty Images, a preeminent global visual content creator and marketplace. As the technology behind Getty Images\u2019 digital asset management (DAM) solution, Brandfolder has become the industry standard for managing the scale, security and velocity required for the world\u2019s most significant cultural and sporting events. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260210891252\/en\/ &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935609","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager The company&#8217;s digital asset management platform, Brandfolder, provides the infrastructure, scale and speed requiredto move high-value assets from the camera to consumer in real-time BELLEVUE, Wash.&#8211;(BUSINESS WIRE)&#8211;Smartsheet, the Intelligent Work Management platform that unites people, data and AI, today announced the expanded deployment of Brandfolder by Smartsheet to power Media Manager for Getty Images, a preeminent global visual content creator and marketplace. As the technology behind Getty Images\u2019 digital asset management (DAM) solution, Brandfolder has become the industry standard for managing the scale, security and velocity required for the world\u2019s most significant cultural and sporting events. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260210891252\/en\/ &hellip; Continue reading &quot;Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T14:58:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260210891252\/en\/2715682\/4\/Getty_Images_Partnership_OG.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager\",\"datePublished\":\"2026-02-10T14:58:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\\\/\"},\"wordCount\":905,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260210891252\\\/en\\\/2715682\\\/4\\\/Getty_Images_Partnership_OG.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/smartsheet-redefines-content-velocity-for-global-brands-by-powering-getty-images-media-manager\\\/\",\"name\":\"Smartsheet Redefines Content Velocity for Global Brands by Powering Getty Images\u2019 Media Manager - 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