{"id":935608,"date":"2026-02-10T09:58:42","date_gmt":"2026-02-10T14:58:42","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/domo-launches-domo-mmm-an-ai-powered-marketing-measurement-service-built-for-real-budget-accountability\/"},"modified":"2026-02-10T09:58:42","modified_gmt":"2026-02-10T14:58:42","slug":"domo-launches-domo-mmm-an-ai-powered-marketing-measurement-service-built-for-real-budget-accountability","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/domo-launches-domo-mmm-an-ai-powered-marketing-measurement-service-built-for-real-budget-accountability\/","title":{"rendered":"Domo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability"},"content":{"rendered":"

<\/p>\n

Domo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability<\/b><\/p>\n

New AI Sidekick for marketers helps leaders identify true incremental impact, eliminate waste, and reallocate spend with confidence<\/i><\/p>\n

SILICON SLOPES, Utah–(BUSINESS WIRE<\/a>)–
\nDomo (Nasdaq: DOMO) today announced the launch of Domo MMM, a new AI-sidekick for marketers that powers measurement and is designed to help organizations understand which marketing investments are truly driving growth and which are not. Developed in collaboration with Stella Growth Intelligence, Domo MMM brings causal marketing measurement, scenario modeling, and AI-guided recommendations directly into the flow of business decision-making.<\/p>\n

\nMarketing remains one of the largest and most scrutinized investments in business. Yet many organizations still rely on dashboards and attribution models that describe what happened without proving why. Domo MMM<\/a> addresses this gap by using AI and Bayesian modeling to isolate causal impact, quantify incremental lift, and show how changes in spend will affect future revenue.<\/p>\n

From Attribution To Evidence<\/b><\/p>\n

\nRather than producing static reports or one-off studies, Domo MMM operates as an AI sidekick, continuously analyzing performance as data updates and delivering guidance through natural language interaction. Marketing and finance leaders can ask questions such as \u201cWhich campaigns are driving real incremental revenue?\u201d or \u201cWhat happens if we shift budget mid-quarter?\u201d and receive evidence-backed answers, forecasts, and recommendations. It is a natural evolution toward the future intelligent enterprise.<\/p>\n

\n\u201cMarketing leaders are under pressure to defend spend with real financial evidence, not assumptions or correlations,\u201d said Mark Boothe, chief marketing officer at Domo. \u201cDomo MMM gives teams shared, AI-generated proof they can trust. It turns marketing measurement from a retrospective exercise into a living, decision-making system.\u201d<\/p>\n

\nDomo MMM connects securely to an organization\u2019s existing data environment, bringing together media spend, sales performance, and external factors such as seasonality and pricing, with initial results showing up in as little as 10 minutes. Powered by Stella\u2019s marketing intelligence, the service identifies underperforming spend, highlights opportunities for reallocation, and continuously improves accuracy as new data flows in.<\/p>\n

\nUnlike consultant-led marketing mix modeling projects, which are often slow, expensive, and static, Domo MMM runs continuously as software. Insights refresh automatically, allowing teams to adjust budgets mid-campaign and align faster across marketing, finance, and executive leadership.<\/p>\n

\n\u201cBy combining Stella\u2019s incrementality modeling with Domo\u2019s orchestration and AI Service Layer, we\u2019ve made sophisticated measurement accessible at software speed,\u201d said Brenden Delarua, co-founder at Stella Growth Intelligence. \u201cThis is marketing intelligence that feels immediate, practical, and built for real-world decision-making.\u201d<\/p>\n

Built For Real-World Data<\/b><\/p>\n

\nBuilt for enterprise use, Domo MMM can be deployed directly within Domo, run as a Snowflake Native App, or connect to Databricks through Domo\u2019s integration framework. Customer data remains within the customer\u2019s cloud environment, ensuring governance, security, and alignment with existing data policies.<\/p>\n

\nDomo MMM includes intelligent scenario modeling that allows teams to test \u201cwhat-if\u201d budget shifts before committing spend, forecast revenue impact, and create shared accountability across the C-suite. The service is available now through Domo account teams, with a lighter version accessible via Snowflake Marketplace.<\/p>\n

\nTo learn more about Domo MMM and how organizations are using AI to improve marketing efficiency and accountability, visit https:\/\/www.domo.com\/en-gb\/mmm<\/a><\/p>\n

About Domo<\/b><\/p>\n

\nDomo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today\u2019s data-driven world. Built around our customers\u2019 preferred data foundation, powered by our award-winning Domo.AI<\/a> solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.<\/p>\n

\nFor more information, visit www.domo.com<\/a>. You can also follow Domo on LinkedIn<\/a>, X<\/a>, and Facebook<\/a>.<\/p>\n

About Stella Growth Intelligence<\/b><\/p>\n

\nStella Growth Intelligence is an AI-powered marketing measurement company that helps marketers prove true incremental return on ad spend, identify wasted investment, and plan smarter, evidence-based budgets.<\/p>\n

Forward-Looking Statements<\/b><\/p>\n

\nThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements of our Chief Executive Officer, and statements regarding our future performance and outlook, including guidance for our fourth fiscal quarter and fiscal year. Forward-looking statements are subject to risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, those risks and uncertainties included under the caption “Risk Factors” and elsewhere in our filings with the SEC, including, without limitation, the Annual Report on Form 10-K filed with the SEC on April 4, 2025 or subsequent filings with the SEC. All information provided in this release and in the attachments is as of the date hereof, and we undertake no duty to update this information unless required by law.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260210319678\/en\/<\/a><\/span><\/p>\n

Domo Contact
\n<\/b>
Cory Edwards
\n
VP Corporate Communications
\n
PR@domo.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Utah<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Data Analytics Marketing Artificial Intelligence Data Management Communications Professional Services Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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Domo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability New AI Sidekick for marketers helps leaders identify true incremental impact, eliminate waste, and reallocate spend with confidence SILICON SLOPES, Utah–(BUSINESS WIRE)– Domo (Nasdaq: DOMO) today announced the launch of Domo MMM, a new AI-sidekick for marketers that powers measurement and is designed to help organizations understand which marketing investments are truly driving growth and which are not. Developed in collaboration with Stella Growth Intelligence, Domo MMM brings causal marketing measurement, scenario modeling, and AI-guided recommendations directly into the flow of business decision-making. Marketing remains one of the largest and most scrutinized investments in business. Yet many organizations still rely on dashboards and attribution models that … <\/p>\n

Continue reading “Domo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935608","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDomo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/domo-launches-domo-mmm-an-ai-powered-marketing-measurement-service-built-for-real-budget-accountability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Domo Launches Domo MMM, an AI-Powered Marketing Measurement Service Built for Real Budget Accountability New AI Sidekick for marketers helps leaders identify true incremental impact, eliminate waste, and reallocate spend with confidence SILICON SLOPES, Utah–(BUSINESS WIRE)– Domo (Nasdaq: DOMO) today announced the launch of Domo MMM, a new AI-sidekick for marketers that powers measurement and is designed to help organizations understand which marketing investments are truly driving growth and which are not. 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