{"id":935565,"date":"2026-02-10T09:42:38","date_gmt":"2026-02-10T14:42:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-unlocks-a-new-era-of-profitable-ecommerce-marketing-with-advanced-data-driven-capabilities\/"},"modified":"2026-02-10T09:42:38","modified_gmt":"2026-02-10T14:42:38","slug":"intuit-mailchimp-unlocks-a-new-era-of-profitable-ecommerce-marketing-with-advanced-data-driven-capabilities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-unlocks-a-new-era-of-profitable-ecommerce-marketing-with-advanced-data-driven-capabilities\/","title":{"rendered":"Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }\n.bwblockalignl { margin-left: 0px; margin-right: auto }\n.bwcellpmargin { margin-bottom: 0px; margin-top: 0px }\n.bwlistdisc { list-style-type: disc }\n.bwpadl0 { padding-left: 0px }\n.bwsinglebottom { border-bottom: solid black 1pt }\n.bwtablemarginb { margin-bottom: 10px }\n.bwvertalignt { vertical-align: top }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities<\/b><\/p>\n<p class=\"bwalignc\"><i>Built to deliver ROI for less cost, Mailchimp now combines unified data with powerful automation across email and messaging<\/i><\/p>\n<p class=\"bwalignc\"><i>Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC<\/i><\/p>\n<p class=\"bwalignc\"><i>SMS launching in 34 new markets across EMEA including Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, Poland and more<\/i><\/p>\n<p>MOUNTAIN VIEW, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/www.intuit.com\/\">Intuit Inc.<\/a> (Nasdaq: INTU), the global financial technology platform that makes <a rel=\"nofollow\" href=\"https:\/\/turbotax.intuit.com\/\">Intuit TurboTax<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.creditkarma.com\/\">Credit Karma<\/a>, <a rel=\"nofollow\" href=\"https:\/\/quickbooks.intuit.com\/\">QuickBooks<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>, today announced a <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/whats-new\/?cid=pr_TOF_MC_press-release_GLB_EN_FebRelease\">set of Mailchimp product innovations<\/a> that unlock profitable growth for ecommerce businesses. Powered by the Intuit platform, the enhancements include more ways for merchants to connect their data and activate omnichannel campaigns driving up to<b> 30x ROI for ecommerce customers<\/b><sup>1<\/sup> without the added price or complexity.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260210726144\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260210726144\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210726144\/en\/2711966\/4\/FY26-Feb-Release_PR-Asset_02.jpg\" alt=\"Built to deliver ROI for less cost, Intuit Mailchimp now combines unified data with powerful automation across email and messaging. Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC.\" \/><\/p>\n<p style=\"font-size:85%\">Built to deliver ROI for less cost, Intuit Mailchimp now combines unified data with powerful automation across email and messaging. Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC.<\/p>\n<\/div>\n<p>\nFor small and mid-market online sellers, customer acquisition and growth are becoming harder to measure and optimize. Only <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/newsroom\/art-of-the-opt-in\/\">33% of marketers say their pre-opt-in messaging<\/a> is highly aligned, making it difficult to see which efforts drive orders and where revenue is being lost. Without a unified view of their data, merchants lack clear attribution and ROI insight. <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/resources\/the-revenue-blueprint\/\">Email remains a core revenue driver for 69% of marketers<\/a>, but maximizing its impact increasingly depends on unified data and automation that help teams focus investment on what works and drive measurable growth.<\/p>\n<p>\n\u201cEcommerce marketers are under pressure to show every campaign\u2019s impact on revenue,\u201d said <b>Diana Williams<\/b>, <b>VP of Product<\/b>, Intuit Mailchimp. \u201cWith this release, Mailchimp customers will reap the benefits of <b>26% more ecommerce triggers<\/b>\u2014bringing advanced data, automation, and analytics into a single platform helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI.\u201d<\/p>\n<p><b>New capabilities designed for ecommerce growth<\/b><\/p>\n<p>\nThe newly-introduced capabilities directly address the core problems ecommerce businesses report today: limited time, lack of marketing expertise, uncertainty about ROI, and fragmented data across multiple platforms.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Turn data into sales: <\/b>Building on the enhanced Shopify integration, Mailchimp\u2019s Site Tracking Pixel and new connections to reviews platforms like <a rel=\"nofollow\" href=\"https:\/\/www.yotpo.com\/\">Yotpo<\/a> and <a rel=\"nofollow\" href=\"http:\/\/judge.me\">Judge.me<\/a> pull consented ecommerce and sentiment data into one place. Marketers can build smarter segments (such as high-value buyers, at-risk customers, or shoppers likely to purchase next) and power advanced automations without stitching together multiple tools.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Reach customers across channels and tie campaigns directly to sales: <\/b>Expanded SMS coverage across Europe<sup>2<\/sup>, SMS instant opt-in via popups, and unique discount codes in SMS automations and forms help brands reach their customers across the world on mobile while helping enable consent collection and precisely tracking which campaigns drive orders. Enhanced transactional messaging through a unified API lets developers trigger critical notifications while marketers manage on-brand content in Mailchimp.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Know what\u2019s working and optimize with confidence: <\/b>A revamped omnichannel marketing dashboard unifies email, SMS, automation performance, and ecommerce events in a single view. Marketers can see which messages and journeys are generating revenue, where customers are dropping off, and how to optimize spend across channels.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Migrate to Mailchimp without slowing down: <\/b>New migration tools and ecommerce-specific support make it easier for customers moving to Mailchimp to bring over contacts, segments, templates, and key flows with minimal downtime.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>AI that goes from insight to execution: <\/b>Mailchimp turns your data into action with predictive analytics to spot high-value and at-risk customers, AI-powered tools to quickly build on-brand content and reusable templates, and a <a rel=\"nofollow\" href=\"https:\/\/intuit.com\/blog\/news-social\/intuit-apps-launch-chatgpt\/\">ChatGPT integration<\/a> that helps you create, refine, and launch data-backed omnichannel campaigns across email, SMS, and automations.\n<\/li>\n<\/ul>\n<p><b>Demonstrated ROI for ecommerce businesses<\/b><\/p>\n<p>\nMailchimp already delivers measurable results for ecommerce customers, and the new capabilities are built to amplify that impact. Consider <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/case-studies\/gruppo-terroni-ecommerce-automations\/\">Gruppo Terroni<\/a>, a hospitality group based in Toronto and Los Angeles that used Mailchimp\u2019s ecommerce automations with their Shopify-connected store to target lapsed wine club members. Their single segmented campaign, which offered instant access to a library of wine guides, resulted in a 77% open rate and a 28% click-through rate, driving $8,000 in monthly recurring revenue.<\/p>\n<p>\nAccessing these tools by switching to Mailchimp is easier than ever. &#8220;I was so blown away,&#8221; says Ali Mann of <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/case-studies\/kaylin-and-kaylin-pickles-increase-engagement-switch-klaviyo\/\">Kaylin + Kaylin Pickles<\/a>, a Mailchimp customer that switched from Klaviyo in 2025 to reduce costs and access more strategic support. The brand&#8217;s first campaign was live in under a month and their open rates more than doubled.<\/p>\n<p>\nEcommerce customers reported an average of <b>16 hours saved per week<\/b> after implementing Mailchimp<sup>3<\/sup>, while Mailchimp SMS ecommerce users saw up to <b>22x ROI<\/b><sup>4<\/sup><b \/>after launching their first SMS Marketing campaign. And Mailchimp customers that connect their accounts with Shopify are seeing up to a<b> $41 return on investment<\/b> for every dollar spent with Mailchimp<sup>5<\/sup>.<\/p>\n<p>\n\u201cWe\u2019re a global business available in nearly every country across the world, and we\u2019re delivering incredible ecommerce innovation that delivers real ROI,\u201d said Ciar\u00e1n Quilty, Senior Vice-President for International, Intuit. \u201cWe\u2019re giving small and mid-size businesses connected data, automation and AI that simply work together, so switching to Intuit Mailchimp isn\u2019t just the easy choice today, it&#8217;s essential for their growth tomorrow.\u201d<\/p>\n<p>\nBy tying advanced marketing capabilities to commerce outcomes and Intuit\u2019s broader financial platform, Mailchimp helps digital-sales businesses not only run better campaigns but also operate more profitable, data-driven companies.<\/p>\n<p><b>Availability<\/b><\/p>\n<p>\nThe new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration tools, are expected to begin rolling out globally starting February 10th for eligible Mailchimp plans.<\/p>\n<table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl\">\n<tr>\n<td class=\"bwalignl bwvertalignt\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i><sup>1<\/sup><\/i><\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0 bwalignl\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i>Based on all ecommerce revenue attributable to paid plan users\u2019 Mailchimp campaigns from August 2024 &#8211; August 2025. ROI calculation requires an ecommerce store that is connected to a Mailchimp account. Results vary.<\/i><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\" \/>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td class=\"bwalignl bwvertalignt\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i><sup>2<\/sup><\/i><\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0 bwalignl\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i>SMS marketing from Mailchimp is currently available in 37 countries and territories globally, including 34 in Europe with this month\u2019s expansion into Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, Poland, Croatia, Slovakia, Slovenia, Estonia, Iceland, Luxembourg, Latvia, Malta, Lithuania, Jersey, Isle of Man, Guernsey, Albania, San Marino, the Faroe Islands, Moldova and Gibraltar.<\/i><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\" \/>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td class=\"bwalignl bwvertalignt\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><sup><i>3<\/i><\/sup><\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0 bwalignl\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i>Ecommerce customers who report time savings after implementing Mailchimp, cite an average of 16.4 hours saved per week across audience management, email &amp; SMS content creation, campaign setup and management, and reporting and analytics.<\/i><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\" \/>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td class=\"bwalignl bwvertalignt\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i><sup>4<\/sup><\/i><\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0 bwalignl\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i>Up to 22x ROI: Based on ecommerce revenue attributable to Mailchimp users\u2019 SMS Marketing campaigns and Mailchimp SMS spend (not including plan cost) within one year of launch of first SMS campaign from 10\/01\/24 to 10\/17\/25. ROI calculation requires an ecommerce store that is connected to a Mailchimp account. Excludes Short code SMS. Results may vary.<\/i><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\" \/>\n<td class=\"bwpadl0\" rowspan=\"1\" colspan=\"1\">\u00a0<\/td>\n<\/tr>\n<tr>\n<td class=\"bwalignl bwvertalignt\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><sup><i>5<\/i><\/sup><\/p>\n<\/td>\n<td class=\"bwvertalignt bwpadl0 bwalignl\" rowspan=\"1\" colspan=\"1\">\n<p class=\"bwcellpmargin bwalignl\"><i>The data referenced is based on Intuit data only and does not include or reflect Shopify data.<\/i><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bwpadl0 bwsinglebottom\" rowspan=\"1\" colspan=\"1\" \/>\n<td class=\"bwpadl0 bwsinglebottom\" rowspan=\"1\" colspan=\"1\">\u00a0<\/td>\n<\/tr>\n<\/table>\n<p><b>About Intuit:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.intuit.com\/\">Intuit<\/a> is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as <a rel=\"nofollow\" href=\"https:\/\/turbotax.intuit.com\/\">TurboTax<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.creditkarma.com\/\">Credit Karma<\/a>, <a rel=\"nofollow\" href=\"https:\/\/quickbooks.intuit.com\/\">QuickBooks<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a>, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at <a rel=\"nofollow\" href=\"https:\/\/www.intuit.com\/\">Intuit.com<\/a> and find us on social for the latest information about Intuit and our products and services.<\/p>\n<p><i>This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Features and functionality vary by plan type. Mailchimp and Shopify sold separately. Integration available. SMS (including Transactional SMS) is available as an add-on to paid plans in select countries after application and agreement to terms.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260210726144r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260210726144\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260210726144\/en\/<\/a><\/span><\/p>\n<p>\nFor more information, please contact us at <a rel=\"nofollow\" href=\"mailto:mc-pr@intuit.com\">mc-pr@intuit.com<\/a>.<\/p>\n<p><b>KEYWORDS:<\/b> Latin America North America United States Asia Pacific Europe California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Electronic Commerce Professional Services Small Business Digital Marketing Data Analytics Content Marketing Marketing Advertising Business Communications Software Retail Internet Data Management Online Retail Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210726144\/en\/2711966\/3\/FY26-Feb-Release_PR-Asset_02.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Built to deliver ROI for less cost, Intuit Mailchimp now combines unified data with powerful automation across email and messaging. Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260210726144\/en\/1562902\/3\/Intuit_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities Built to deliver ROI for less cost, Mailchimp now combines unified data with powerful automation across email and messaging Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC SMS launching in 34 new markets across EMEA including Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, Poland and more MOUNTAIN VIEW, Calif.&#8211;(BUSINESS WIRE)&#8211;Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses. Powered by the Intuit platform, the enhancements include more ways for merchants to connect their data &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-unlocks-a-new-era-of-profitable-ecommerce-marketing-with-advanced-data-driven-capabilities\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935565","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/intuit-mailchimp-unlocks-a-new-era-of-profitable-ecommerce-marketing-with-advanced-data-driven-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data-Driven Capabilities Built to deliver ROI for less cost, Mailchimp now combines unified data with powerful automation across email and messaging Product innovations available in 185 countries and territories across North America, Latin America, EMEA and APAC SMS launching in 34 new markets across EMEA including Belgium, Sweden, Denmark, Norway, Finland, Portugal, Greece, Poland and more MOUNTAIN VIEW, Calif.&#8211;(BUSINESS WIRE)&#8211;Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses. 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(Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses. 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