{"id":935258,"date":"2026-02-09T09:39:46","date_gmt":"2026-02-09T14:39:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/budweiser-wins-usa-todays-38th-annual-ad-meter-competition\/"},"modified":"2026-02-09T09:39:46","modified_gmt":"2026-02-09T14:39:46","slug":"budweiser-wins-usa-todays-38th-annual-ad-meter-competition","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/budweiser-wins-usa-todays-38th-annual-ad-meter-competition\/","title":{"rendered":"Budweiser Wins USA TODAY\u2019s 38th Annual Ad Meter Competition"},"content":{"rendered":"

<\/p>\n

Budweiser Wins USA TODAY\u2019s 38th Annual Ad Meter Competition<\/b><\/p>\n

\u201cAmerican Icons\u201d emerges as the 2026 reigning commercial<\/i><\/p>\n

New York, NY–(BUSINESS WIRE<\/a>)–USA TODAY<\/a>, part of USA TODAY Co., Inc.<\/a> (NYSE: TDAY), announced Budweiser, an Anheuser-Busch brand, as the winner of the 38th<\/sup>USA TODAY Ad Meter<\/a> competition.<\/p>\n

\nBudweiser\u2019s \u201cAmerican Icons\u201d Super Bowl commercial delivers one of the game\u2019s most stirring emotional moments, pairing its legendary Clydesdales with a soaring American bald eagle in a visually powerful celebration of American spirit. Set to Lynyrd Skynyrd\u2019s iconic song \u201cFree Bird,\u201d the spot taps into Budweiser\u2019s longstanding tradition of cinematic storytelling.<\/p>\n

\nRecognized across the marketing and advertising industry, USA TODAY Ad Meter provides a trusted measure of public sentiment tied to the commercials that define the Super Bowl. Approximately 190,000 registered USA TODAY Ad Meter panelists rated commercials from February 4 to February 9 (ending at 12 midnight EST). Participating panelists were required to rank every eligible Super Bowl ad that aired during the game, from kickoff through the two-minute warning in the fourth quarter. Each commercial was rated on a five-point scale, with one representing the lowest and five the highest. The ad earning the highest average score takes home the title.<\/p>\n

\nThe top five 2026 USA TODAY Ad Meter commercials are as follows:<\/p>\n

    \n
  1. Budweiser<\/b>:\u201cAmerican Icons\u201d \u2013 Score: 4.00<\/i><\/li>\n
  2. Lay’s<\/b>: \u201cLast Harvest\u201d \u2013 Score: 3.80<\/i><\/li>\n
  3. Pepsi<\/b>: \u201cThe Choice\u201d \u2013 Score: 3.50<\/i><\/li>\n
  4. Dunkin’<\/b>: \u201cGood Will Dunkin’\u201d \u2013 Score: 3.48<\/i><\/li>\n
  5. Michelob ULTRA<\/b>: \u201cThe ULTRA Instructor”\u2013 Score: 3.47<\/i><\/li>\n<\/ol>\n

    \n\u201cCongratulations to Budweiser on another USA TODAY Ad Meter win as the brand celebrates 150 years. USA TODAY Ad Meter sets the standard for measuring audience response to Super Bowl advertising, engaging a passionate national audience of sports and pop culture fans,\u201d said Monica Richardson, Senior Vice President of USA TODAY. \u201cBuilding on Ad Meter\u2019s industry leading impact, the second annual USA TODAY Movie Meter<\/a> will launch on March 4, giving film fans a voice in selecting their \u2018Film of the Year\u2019 from the Oscar nominations. This expansion reinforces USA TODAY\u2019s commitment to innovation and delivering engaging content that resonates for our audiences.\u201d<\/p>\n

    \nFor more details about the 38th USA TODAY Ad Meter results, previous winners, and more, visit https:\/\/admeter.usatoday.com\/<\/a>.<\/p>\n

    ABOUT USA TODAY<\/span><\/b><\/p>\n

    \nSince its introduction in 1982, USA TODAY<\/a> has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix\u00ae).<\/p>\n

    ABOUT USA TODAY CO., INC.<\/span><\/b><\/p>\n

    USA TODAY Co., Inc.<\/a> is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY<\/a>, and local media organizations, including our network of local properties, in the United States, and Newsquest<\/a>, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ<\/a>, supports small and medium-sized businesses with innovative digital marketing products and solutions.<\/p>\n

    SOCIAL MEDIA<\/span><\/b><\/p>\n

    \nX\/Twitter: https:\/\/x.com\/usatodayco
    \n<\/a>
    Instagram:     https:\/\/www.instagram.com\/usatodayco\/
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    Facebook:     https:\/\/www.facebook.com\/USATODAYCo
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    LinkedIn:     https:\/\/www.linkedin.com\/company\/USATODAYCo\/
    \n<\/a>
    YouTube:     https:\/\/www.youtube.com\/@usatodayco<\/a><\/p>\n

    \"\"<\/p>\n

    View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260209557172\/en\/<\/a><\/span><\/p>\n

    MEDIA CONTACTS
    \n<\/span><\/b>
    Lark-Marie Ant\u00f3n
    \n
    Chief Communications Officer
    \n
    Lark@usatodayco.com<\/a><\/p>\n

    \nHeather Gidaly
    \n
    Chief of Staff, Corporate Communications
    \n
    Hgidaly@usatodayco.com<\/a><\/p>\n

    KEYWORDS:<\/b> New York Virginia United States North America<\/p>\n

    INDUSTRY KEYWORDS:<\/b> Retail Football Publishing Events\/Concerts Marketing Advertising Communications General Entertainment TV and Radio Sports Wine & Spirits Media Entertainment Digital Marketing Food\/Beverage<\/p>\n

    MEDIA:<\/b><\/p>\n\n\n\n\n
    Logo<\/b><\/font><\/td>\n<\/tr>\n
    \"Logo\"<\/td>\n<\/tr>\n
    <\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

    Budweiser Wins USA TODAY\u2019s 38th Annual Ad Meter Competition \u201cAmerican Icons\u201d emerges as the 2026 reigning commercial New York, NY–(BUSINESS WIRE)–USA TODAY, part of USA TODAY Co., Inc. (NYSE: TDAY), announced Budweiser, an Anheuser-Busch brand, as the winner of the 38thUSA TODAY Ad Meter competition. Budweiser\u2019s \u201cAmerican Icons\u201d Super Bowl commercial delivers one of the game\u2019s most stirring emotional moments, pairing its legendary Clydesdales with a soaring American bald eagle in a visually powerful celebration of American spirit. Set to Lynyrd Skynyrd\u2019s iconic song \u201cFree Bird,\u201d the spot taps into Budweiser\u2019s longstanding tradition of cinematic storytelling. Recognized across the marketing and advertising industry, USA TODAY Ad Meter provides a trusted measure of public sentiment tied to the commercials that define … <\/p>\n

    Continue reading “Budweiser Wins USA TODAY\u2019s 38th Annual Ad Meter Competition”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935258","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBudweiser Wins USA TODAY\u2019s 38th Annual Ad Meter Competition - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/budweiser-wins-usa-todays-38th-annual-ad-meter-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Budweiser Wins USA TODAY\u2019s 38th Annual Ad Meter Competition - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Budweiser Wins USA TODAY\u2019s 38th Annual Ad Meter Competition \u201cAmerican Icons\u201d emerges as the 2026 reigning commercial New York, NY–(BUSINESS WIRE)–USA TODAY, part of USA TODAY Co., Inc. (NYSE: TDAY), announced Budweiser, an Anheuser-Busch brand, as the winner of the 38thUSA TODAY Ad Meter competition. Budweiser\u2019s \u201cAmerican Icons\u201d Super Bowl commercial delivers one of the game\u2019s most stirring emotional moments, pairing its legendary Clydesdales with a soaring American bald eagle in a visually powerful celebration of American spirit. Set to Lynyrd Skynyrd\u2019s iconic song \u201cFree Bird,\u201d the spot taps into Budweiser\u2019s longstanding tradition of cinematic storytelling. 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