{"id":935209,"date":"2026-02-09T08:41:02","date_gmt":"2026-02-09T13:41:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dbg-announces-four-campus-photo-shoots-for-february-including-two-new-universities-launched-under-its-nil-strategic-initiative-in-the-36-4-billion-global-licensed-sports-merchandise-market-2\/"},"modified":"2026-02-09T08:41:02","modified_gmt":"2026-02-09T13:41:02","slug":"dbg-announces-four-campus-photo-shoots-for-february-including-two-new-universities-launched-under-its-nil-strategic-initiative-in-the-36-4-billion-global-licensed-sports-merchandise-market-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dbg-announces-four-campus-photo-shoots-for-february-including-two-new-universities-launched-under-its-nil-strategic-initiative-in-the-36-4-billion-global-licensed-sports-merchandise-market-2\/","title":{"rendered":"DBG Announces Four Campus Photo Shoots for February, including Two New Universities Launched Under Its NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market"},"content":{"rendered":"
\n

\n Austin, Texas, Feb. 09, 2026 (GLOBE NEWSWIRE) — <\/strong>
\n Digital Brands Group, Inc. (\u201cDBG\u201d or the \u201cCompany\u201d) (Ticker: [NASDAQ:DBGI])<\/b>, a publicly traded company specializing in eCommerce and Fashion today announced that it will coordinate four campus photo shoots in the month of February, including two new universities.<\/p>\n

The two new universities include the University of Colorado and Vanderbilt University. Both shoots will highlight student athletes and members of sororities and fraternities. Additionally, we will feature iconic locations on each campus, as well as special appearances.<\/p>\n

We will also be returning to two universities where we initially launched our Name, Image, and Likeness (\u201cNIL\u201d) strategic initiative \u2013 the University of Alabama and the University of Mississippi. Our women\u2019s apparel brand, AVO, will feature female student athletes from the volleyball team at the University of Alabama, and will be launching \u201cPowder Blue\u201d and \u201cRebel Red\u201d colors for the University of Mississippi by featuring female student athletes from the softball and volleyball teams.<\/p>\n

\u201cWe are excited to continue to add more universities to our NIL strategic initiative, which we believe clearly shows the success and traction we are creating for student athletes, students, alumni and universities,\u201d said Hil Davis, the Chief Executive Officer of Digital Brands Group.<\/p>\n

Davis continued, \u201cas we stated in October of 2025, we are committed to our strategic initiative to aggressively expand AVO\u2019s presence in the NIL college apparel sector, a segment currently part of the global licensed sports merchandise market, which was estimated by Grand View Research at $36.4 billion in 2024, and projected to increase to $49.0 billion by 2030. This commitment has been fortified by the success we have experienced so far as shown by the addition of more universities to highlight our brands.\u201d<\/p>\n

\n About Digital Brands Group<\/b>\n <\/p>\n

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share” by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.<\/p>\n

Digital Brands Group, Inc. Company Contact<\/p>\n

Hil Davis<\/b>, CEO
Email:\u00a0invest@digitalbrandsgroup.co<\/a>
https:\/\/ir.digitalbrandsgroup.co<\/a><\/p>\n

\n
\n Forward-looking Statements<\/i>
\n <\/b>\n <\/p>\n

Certain statements included in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as \u201cwill,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cshould,\u201d and \u201cmay\u201d and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG\u2019s plans, objectives, projections and expectations relating to DBG\u2019s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG\u2019s ability to add and retain strategic partners and customers; disruption to DBGs distribution system; the financial strength of DBG\u2019s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG\u2019s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG\u2019s ability to implement its business strategy; DBG\u2019s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG\u2019s and its vendors\u2019 ability to maintain the strength and security of information technology systems; the risk that DBG\u2019s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG\u2019s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG\u2019s manufacturing facilities and foreign suppliers; continued use by DBG\u2019s suppliers of ethical business practices; DBG\u2019s ability to accurately forecast demand for products; continuity of members of DBG\u2019s management; DBG\u2019s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG\u2019s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG’s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG\u2019s financial results is included from time to time in DBG\u2019s public reports filed with the SEC, including DBG\u2019s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Curren Reports on Forms8-K filed or furnished with the U.S. Securities and Exchange Commission.<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Austin, Texas, Feb. 09, 2026 (GLOBE NEWSWIRE) — Digital Brands Group, Inc. (\u201cDBG\u201d or the \u201cCompany\u201d) (Ticker: [NASDAQ:DBGI]), a publicly traded company specializing in eCommerce and Fashion today announced that it will coordinate four campus photo shoots in the month of February, including two new universities. The two new universities include the University of Colorado and Vanderbilt University. Both shoots will highlight student athletes and members of sororities and fraternities. Additionally, we will feature iconic locations on each campus, as well as special appearances. We will also be returning to two universities where we initially launched our Name, Image, and Likeness (\u201cNIL\u201d) strategic initiative \u2013 the University of Alabama and the University of Mississippi. Our women\u2019s apparel brand, AVO, will … <\/p>\n

Continue reading “DBG Announces Four Campus Photo Shoots for February, including Two New Universities Launched Under Its NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935209","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDBG Announces Four Campus Photo Shoots for February, including Two New Universities Launched Under Its NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dbg-announces-four-campus-photo-shoots-for-february-including-two-new-universities-launched-under-its-nil-strategic-initiative-in-the-36-4-billion-global-licensed-sports-merchandise-market-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DBG Announces Four Campus Photo Shoots for February, including Two New Universities Launched Under Its NIL Strategic Initiative in the $36.4 Billion Global Licensed Sports Merchandise Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Austin, Texas, Feb. 09, 2026 (GLOBE NEWSWIRE) — Digital Brands Group, Inc. (\u201cDBG\u201d or the \u201cCompany\u201d) (Ticker: [NASDAQ:DBGI]), a publicly traded company specializing in eCommerce and Fashion today announced that it will coordinate four campus photo shoots in the month of February, including two new universities. The two new universities include the University of Colorado and Vanderbilt University. Both shoots will highlight student athletes and members of sororities and fraternities. Additionally, we will feature iconic locations on each campus, as well as special appearances. We will also be returning to two universities where we initially launched our Name, Image, and Likeness (\u201cNIL\u201d) strategic initiative \u2013 the University of Alabama and the University of Mississippi. 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(\u201cDBG\u201d or the \u201cCompany\u201d) (Ticker: [NASDAQ:DBGI]), a publicly traded company specializing in eCommerce and Fashion today announced that it will coordinate four campus photo shoots in the month of February, including two new universities. The two new universities include the University of Colorado and Vanderbilt University. Both shoots will highlight student athletes and members of sororities and fraternities. Additionally, we will feature iconic locations on each campus, as well as special appearances. We will also be returning to two universities where we initially launched our Name, Image, and Likeness (\u201cNIL\u201d) strategic initiative \u2013 the University of Alabama and the University of Mississippi. 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