{"id":935077,"date":"2026-02-09T06:03:31","date_gmt":"2026-02-09T11:03:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/allbirds-launches-an-industry-first-footwear-collection-designed-with-a-leather-alternative-made-from-plant-based-proteins-and-recycled-tires\/"},"modified":"2026-02-09T06:03:31","modified_gmt":"2026-02-09T11:03:31","slug":"allbirds-launches-an-industry-first-footwear-collection-designed-with-a-leather-alternative-made-from-plant-based-proteins-and-recycled-tires","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/allbirds-launches-an-industry-first-footwear-collection-designed-with-a-leather-alternative-made-from-plant-based-proteins-and-recycled-tires\/","title":{"rendered":"Allbirds Launches an Industry-First Footwear Collection Designed with a Leather Alternative Made from Plant-Based Proteins and Recycled Tires"},"content":{"rendered":"

\nThe company has partnered with Modern Meadow, becoming the first brand to launch footwear made from INNOVERA\u2122
\n<\/h2>\n
\n

SAN FRANCISCO, Feb. 09, 2026 (GLOBE NEWSWIRE) — Today, Allbirds introduced\u00a0Terralux<\/u><\/a>\u2122, a new footwear collection crafted with INNOVERA\u2122, a next-generation bio-designed material developed by Modern Meadow<\/u><\/a>. The leather alternative is crafted from plant-based proteins, biopolymers, and recycled Nylon 6 sourced from end-of-life tires.<\/p>\n

Completely animal-free, INNOVERA\u2122 is engineered to look, feel, wear, and age like traditional leather. It\u2019s then finished in conventional leather tanneries using the same treatment and dyeing processes as animal leather, delivering premium aesthetics and performance without compromise.<\/p>\n

While INNOVERA\u2122 has previously been used in automotive interiors, premium wallets, tech accessories, and luxury handbags, this launch marks an industry first, with Allbirds being the first brand to bring the innovative material to footwear. With more than 80% renewable carbon content, INNOVERA\u2122 reinforces Allbirds\u2019 long-standing commitment to sustainable materials innovation and its mission to create better things in a better way.<\/p>\n

Designed to meet the demands of daily life, the three-piece Terralux\u2122 collection includes two of Allbirds\u2019 newest and best-selling styles \u2013 the Cruiser Terralux<\/strong>\u2122<\/strong> and Varsity Terralux\u2122<\/strong> \u2013 alongside the Runner NZ Terralux\u2122<\/strong>, an evolution of the iconic Wool Runner silhouette that launched the brand. The collection transitions seamlessly from day to night, pairing an elevated design aesthetic with Allbirds\u2019 signature comfort.<\/p>\n

The Cruiser Terralux\u2122 ($135) is available for both Men and Women, while the Varsity Terralux\u2122 ($145) and Runner NZ Terralux ($135) are designed exclusively for Men, each offered in three colorways.<\/p>\n

\u201cTerralux\u2122 marks an important evolution for Allbirds,\u201d said Jason Israel, VP of Design at Allbirds. \u201cINNOVERA\u2122 allowed us to achieve the look and feel of leather in a bio-based material, opening the door to more elevated, versatile footwear \u2014 while still delivering on our comfort and sustainability promise.\u201d<\/p>\n

\u201cWe\u2019re thrilled to partner with Allbirds to bring INNOVERA\u2122 into footwear,\u201d said David Williamson, PhD, CEO at Modern Meadow. \u201cWith our shared commitment to create high-performance, beautifully aesthetic products that minimize our impact on the planet, we both continue to meet the growing consumer demand for responsibility and transparency without compromising.\u201d<\/p>\n

The SS26 Terralux\u2122 Collection is available at www.allbirds.com<\/u><\/a> beginning today.<\/p>\n

\n About Allbirds, Inc.<\/strong>
\n
Allbirds is a global modern lifestyle footwear brand, founded in 2015 with a commitment to make better things in a better way. That commitment inspired the company\u2019s first product, the now iconic Wool Runner; and today, inspires a growing assortment of products known for superior comfort. Allbirds designs its products to be materially different by turning away from convention toward nature\u2019s inspiration with materials like Merino wool, tree fiber and sugarcane. For more information, please visit www.allbirds.com.<\/p>\n

\n About Modern Meadow and INNOVERA\u2122<\/strong>
\n
INNOVERA\u2122 is the transformative material crafted using plant-based proteins, biopolymers and recycled rubber, resulting in more than 80% renewable carbon content. Completely animal-free, INNOVERA\u2122 is masterfully engineered to replicate the look and feel of the collagen found in leather. Developed by the bio-design company Modern Meadow (Nutley, New Jersey, USA), INNOVERA\u2122 redefines what\u2019s possible across the automotive, footwear, furniture and fashion accessories spaces, creating high-performance products with a lower environmental impact. Versatile, functional, immediately scalable and adaptable to any process, INNOVERA\u2122 flows seamlessly with creativity: a material that works in perfect harmony with the legacy of tanneries and brands, without compromising on quality or performance. For more information, visit innovera-world.com<\/u><\/a> or follow the company on Instagram<\/u><\/a> and LinkedIn<\/u><\/a>.<\/p>\n

\n Allbirds: <\/strong>press@allbirds.com<\/p>\n

\n Modern Meadow: <\/strong>jvines@spectrumscience.com<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

The company has partnered with Modern Meadow, becoming the first brand to launch footwear made from INNOVERA\u2122 SAN FRANCISCO, Feb. 09, 2026 (GLOBE NEWSWIRE) — Today, Allbirds introduced\u00a0Terralux\u2122, a new footwear collection crafted with INNOVERA\u2122, a next-generation bio-designed material developed by Modern Meadow. The leather alternative is crafted from plant-based proteins, biopolymers, and recycled Nylon 6 sourced from end-of-life tires. Completely animal-free, INNOVERA\u2122 is engineered to look, feel, wear, and age like traditional leather. It\u2019s then finished in conventional leather tanneries using the same treatment and dyeing processes as animal leather, delivering premium aesthetics and performance without compromise. While INNOVERA\u2122 has previously been used in automotive interiors, premium wallets, tech accessories, and luxury handbags, this launch marks an industry first, … <\/p>\n

Continue reading “Allbirds Launches an Industry-First Footwear Collection Designed with a Leather Alternative Made from Plant-Based Proteins and Recycled Tires”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935077","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAllbirds Launches an Industry-First Footwear Collection Designed with a Leather Alternative Made from Plant-Based Proteins and Recycled Tires - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/allbirds-launches-an-industry-first-footwear-collection-designed-with-a-leather-alternative-made-from-plant-based-proteins-and-recycled-tires\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allbirds Launches an Industry-First Footwear Collection Designed with a Leather Alternative Made from Plant-Based Proteins and Recycled Tires - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The company has partnered with Modern Meadow, becoming the first brand to launch footwear made from INNOVERA\u2122 SAN FRANCISCO, Feb. 09, 2026 (GLOBE NEWSWIRE) — Today, Allbirds introduced\u00a0Terralux\u2122, a new footwear collection crafted with INNOVERA\u2122, a next-generation bio-designed material developed by Modern Meadow. 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