{"id":935062,"date":"2026-02-09T00:36:03","date_gmt":"2026-02-09T05:36:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/everybody-coinbase-is-back-again-with-a-karaoke-ode-to-crypto-in-sundays-big-game\/"},"modified":"2026-02-09T00:36:03","modified_gmt":"2026-02-09T05:36:03","slug":"everybody-coinbase-is-back-again-with-a-karaoke-ode-to-crypto-in-sundays-big-game","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/everybody-coinbase-is-back-again-with-a-karaoke-ode-to-crypto-in-sundays-big-game\/","title":{"rendered":"Everybody: Coinbase Is Back Again, with a Karaoke Ode to Crypto in Sunday\u2019s Big Game"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Everybody: Coinbase Is Back Again, with a Karaoke Ode to Crypto in Sunday\u2019s Big Game<\/b><\/p>\n<p class=\"bwalignc\"><i>Unconventional 60-second spot with encore extensions reaching coast to coast signify crypto\u2019s mainstream adoption and accessibility to everyone<\/i><\/p>\n<p class=\"bwalignl\"><b><i>K<\/i>ey Takeaways:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCoinbase created the world\u2019s biggest karaoke singalong to show that crypto has moved past early-adopters \u2014 it\u2019s mainstream, it\u2019s accessible, and it\u2019s for everybody<\/p>\n<\/li>\n<li>\nFor America\u2019s most anticipated football game, Coinbase designed a shared, high-energy experience for its community to participate in together, much like crypto<\/p>\n<\/li>\n<li>\n\u201cEverybody Coinbase\u201d debuted in the first half of Sunday\u2019s Big Game with unique extensions in Times Square, the Sphere&#8217;s Exosphere and more<\/p>\n<\/li>\n<\/ul>\n<p>Remote-First-Company\/SANTA CLARA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCoinbase (NASDAQ: COIN) is making its second appearance in America\u2019s most-watched sporting event, unveiling a new 60-second spot intentionally designed for people to watch together. \u201c<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2Fox__f7ZdFyM&amp;esheet=54420883&amp;newsitemid=20260208430794&amp;lan=en-US&amp;anchor=Everybody+Coinbase&amp;index=1&amp;md5=553be4a470a27b0327e3c80801a97d64\">Everybody Coinbase<\/a>\u201d is a karaoke-style ad that invites viewers in every living room, sports bar and watch-party gathering place to unite their voices in a familiar, but slightly tweaked popular tune \u2014 \u201cEverybody (Backstreet\u2019s Back)\u201d \u2014 that reinforces crypto\u2019s mainstream appeal. Additional creative extensions are poised to give the campaign legs for well beyond the big game.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260208430794\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260208430794\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260208430794\/en\/2714724\/4\/Hero_Image_16x9_v04.jpg\" alt=\"Coinbase debuted a karaoke-style ad to bring people together for a shared experience.\" \/><\/p>\n<p style=\"font-size:85%\">Coinbase debuted a karaoke-style ad to bring people together for a shared experience.<\/p>\n<\/div>\n<p>\nWith its new ad, Coinbase once again invites viewers of the biggest game in football to engage with one another in a high-energy experience. Just four years ago, in the 2022 final, Coinbase made its national advertising debut with a colorful QR code that bounced around TV screens. The ad unified viewers in tracking the code\u2019s path, generating more than 20 million landing-page hits in just one minute. This year\u2019s ad once again draws viewers in to be part of a greater movement, leveraging the perennial appeal of karaoke in creating special shared moments and forging community connection.<\/p>\n<p>\n\u201cWe didn\u2019t buy an ad \u2014 we bought a vibe. Crypto is literally for everybody, and we\u2019re excited to use this moment to bring people together for a shared experience that highlights how the crypto community has grown,\u201d said Catherine Ferdon, Chief Marketing Officer of Coinbase. \u201c52 million Americans have used crypto, and the demographics cut across generational and political divides. At Coinbase, we\u2019re making crypto approachable, accessible, and secure for everybody. We will continue to fight \u2014 and now sing \u2014 for customers to be a part of the future of finance.\u201d<\/p>\n<p>\nAlongside its spot in Sunday\u2019s championship game, the ad appears in several creative extensions around the country. Key activations include a takeover in New York\u2019s Times Square as well as an activation on Sphere&#8217;s Exosphere, the world&#8217;s largest LED screen, in Las Vegas starting on Sunday, Feb. 8. Another encore screen takeover is planned at the Chase Center in San Francisco during the Golden State Warriors game on Monday, Feb. 9.<\/p>\n<p>\nThe campaign was created in partnership with creative agency Isle of Any, a continuation of its partnership with Coinbase, having collaborated on a series of animated ads for the brand in 2025 that aired during NBA playoffs.<\/p>\n<p>\n\u201cSuper Bowl is often a time when advertising comes \u2018at you.\u2019 We wanted to do something big and generous that blurs the line between audience and the brand, playing with what a commercial can be,\u201d said Toby Treyer-Evans, Co-Founder of Isle of Any. \u201cWe loved the idea of turning every screen in the country into karaoke, with 150M people inadvertently singing along to Coinbase and our message\u2026hyped up, drinks in hand, belting out everything we wanted to say.\u201d<\/p>\n<p>\nFollow Coinbase on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Fcoinbase&amp;esheet=54420883&amp;newsitemid=20260208430794&amp;lan=en-US&amp;anchor=X&amp;index=2&amp;md5=201a3d4873a86d3f3298a06bdc663df3\">X<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fcoinbase%2F&amp;esheet=54420883&amp;newsitemid=20260208430794&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=237e4dd4ad4fe93ecbcab322bbfcfdc1\">Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40coinbase&amp;esheet=54420883&amp;newsitemid=20260208430794&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=7360cefd652f2900068ebc2ee7534440\">TikTok<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoinbase%2F&amp;esheet=54420883&amp;newsitemid=20260208430794&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=5&amp;md5=c2245efc02895205f863e626ed983f04\">LinkedIn<\/a> to see all the ways \u201cEverybody Coinbase\u201d continues to come to life.<\/p>\n<p><b>About Coinbase<\/b><\/p>\n<p>\nCrypto creates economic freedom by ensuring that people can participate fairly in the economy, and Coinbase (NASDAQ: COIN) is on a mission to increase economic freedom for more than 1 billion people. We\u2019re updating the century-old financial system by providing a trusted platform that makes it easy for people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and fast, free global transfers. We also provide critical infrastructure for onchain activity and support builders who share our vision that onchain is the new online. And together with the crypto community, we advocate for responsible rules to make the benefits of crypto available around the world. More at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.coinbase.com%2F&amp;esheet=54420883&amp;newsitemid=20260208430794&amp;lan=en-US&amp;anchor=coinbase.com&amp;index=6&amp;md5=37c3a5ef1060d6019deab637ed971890\">coinbase.com<\/a>.<\/p>\n<p><b>About Isle of Any<\/b><\/p>\n<p>\nIsle of any is an award-winning creative company based in New York. We work with global brands and our own ventures to create new ideas that transform the whole brand experience \u2013 from brand advertising to product development, film to immersive, spatial to sound \u2013 all of our work looks to move the world forward in some way and create positive behavioural change for our clients and their audience. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fisleofany.com%2F&amp;esheet=54420883&amp;newsitemid=20260208430794&amp;lan=en-US&amp;anchor=https%3A%2F%2Fisleofany.com%2F&amp;index=7&amp;md5=6068c9565cba97c131fcb08307d8733c\">https:\/\/isleofany.com\/<\/a> @isleofany<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260208430794r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260208430794\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260208430794\/en\/<\/a><\/span><\/p>\n<p>\nFor media inquiries, please contact: <a rel=\"nofollow\" href=\"mailto:coinbase@finnpartners.com\">coinbase@finnpartners.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Sports General Sports Finance Fintech Banking Professional Services Football Digital Cash Management\/Digital Assets Cryptocurrency<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260208430794\/en\/2714724\/3\/Hero_Image_16x9_v04.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Coinbase debuted a karaoke-style ad to bring people together for a shared experience.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260208430794\/en\/2714855\/3\/Coinbase_Still_19_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">&#8220;Everybody Coinbase&#8221; aired on the Sphere&#8217;s Exosphere on February 8.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260208430794\/en\/2714857\/3\/PR_Hero_image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">For America\u2019s most anticipated football game, Coinbase designed a shared, high-energy experience for its community to participate in together, much like crypto.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260208430794\/en\/2714616\/3\/Coinbase_Wordmark.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Everybody: Coinbase Is Back Again, with a Karaoke Ode to Crypto in Sunday\u2019s Big Game Unconventional 60-second spot with encore extensions reaching coast to coast signify crypto\u2019s mainstream adoption and accessibility to everyone Key Takeaways: Coinbase created the world\u2019s biggest karaoke singalong to show that crypto has moved past early-adopters \u2014 it\u2019s mainstream, it\u2019s accessible, and it\u2019s for everybody For America\u2019s most anticipated football game, Coinbase designed a shared, high-energy experience for its community to participate in together, much like crypto \u201cEverybody Coinbase\u201d debuted in the first half of Sunday\u2019s Big Game with unique extensions in Times Square, the Sphere&#8217;s Exosphere and more Remote-First-Company\/SANTA CLARA, Calif.&#8211;(BUSINESS WIRE)&#8211; Coinbase (NASDAQ: COIN) is making its second appearance in America\u2019s most-watched sporting event, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/everybody-coinbase-is-back-again-with-a-karaoke-ode-to-crypto-in-sundays-big-game\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Everybody: Coinbase Is Back Again, with a Karaoke Ode to Crypto in Sunday\u2019s Big Game&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-935062","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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