{"id":934961,"date":"2026-02-06T09:55:04","date_gmt":"2026-02-06T14:55:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-launches-ad-with-comedian-and-actor-marcello-hernandez-ahead-of-big-game\/"},"modified":"2026-02-06T09:55:04","modified_gmt":"2026-02-06T14:55:04","slug":"wells-fargo-launches-ad-with-comedian-and-actor-marcello-hernandez-ahead-of-big-game","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-launches-ad-with-comedian-and-actor-marcello-hernandez-ahead-of-big-game\/","title":{"rendered":"Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game"},"content":{"rendered":"

<\/p>\n

\nWells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game<\/p>\n

\nWells Fargo’s star-powered campaign highlights its commitment to empowering customers and celebrating financial progress<\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nWells Fargo is returning to the Big Game with the launch of \u201cCelebrating Every Win,\u201d<\/a> a new advertising campaign that showcases how the Wells Fargo Mobile Banking app helps customers achieve personal financial victories. The campaign features comedian and actor Marcello Hern\u00e1ndez.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260206277235\/en\/<\/a><\/p>\n

\"Wells<\/p>\n

Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game (Photo: Wells Fargo)<\/p>\n<\/div>\n

\nCreated in partnership with BBDO New York and directed by Jess Coulter of O Positive, the campaign pays tribute to everyday financial wins \u2013 like growing savings or sticking to a budget. Marcello brings humor and authenticity to these wins, appearing at each financial milestone with a full celebration \u2013 complete with confetti, music, and dancing. His comedic presence reinforces the message that success looks different for everyone and isn\u2019t only about big milestones but the small steps that support long-term financial well-being.<\/p>\n

\nAt its core, \u201cCelebrating Every Win\u201d underscores Wells Fargo\u2019s commitment to putting customers first, by offering the tools, guidance, and support that make everyday progress possible.<\/p>\n

\n\u201cWe’re excited to team up with Marcello Hern\u00e1ndez ahead of the Big Game and create a campaign that uses humor and a fresh perspective to celebrate the everyday wins that shape our customers’ financial journeys,\u201d says Holly Hynes, Chief Marketing Officer, Consumer Banking and Lending, Wells Fargo. \u201cWith this campaign we honor the fact that all financial milestones matter to our customers and show how Wells Fargo empowers them to achieve those wins.\u201d<\/p>\n

\nA teaser debuted on February 2, followed by the full 30-second spot airing during the Big Game in regional markets and on select Telemundo stations. National rollout begins February 8 through a home screen takeover on Samsung TVs and the Roku platform, and appears that day on Netflix\u2019s Top 10 most popular series and films on the ad-supported plan and on Peacock. A longform 60-second cut and 15-second and 6-second versions will run on Wells Fargo\u2019s YouTube and social channels.<\/p>\n

\nTo learn more about the campaign and tools featured in the ad, visit: https:\/\/www.wellsfargo.com\/everywin<\/a>.<\/p>\n

About Wells Fargo<\/b><\/p>\n

\nWells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $2.1 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 33 on Fortune\u2019s 2025 rankings of America\u2019s largest corporations. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories<\/a>.<\/p>\n

\nAdditional information may be found at www.wellsfargo.com
\n<\/a>
LinkedIn: https:\/\/www.linkedin.com\/company\/wellsfargo<\/a><\/p>\n

News Release Category: <\/b>WF-MSS<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260206277235\/en\/<\/a><\/span><\/p>\n

Media
\n<\/b>
Erin Lorenzetti
\n
Erin.C.Lorenzetti@wellsfargo.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> TV and Radio Banking Personal Finance Technology Professional Services Advertising Entertainment Celebrity Communications Apps\/Applications Fintech<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game (Photo: Wells Fargo)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game Wells Fargo’s star-powered campaign highlights its commitment to empowering customers and celebrating financial progress SAN FRANCISCO–(BUSINESS WIRE)– Wells Fargo is returning to the Big Game with the launch of \u201cCelebrating Every Win,\u201d a new advertising campaign that showcases how the Wells Fargo Mobile Banking app helps customers achieve personal financial victories. The campaign features comedian and actor Marcello Hern\u00e1ndez. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260206277235\/en\/ Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game (Photo: Wells Fargo) Created in partnership with BBDO New York and directed by Jess Coulter of O Positive, the campaign pays tribute … <\/p>\n

Continue reading “Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-934961","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wells-fargo-launches-ad-with-comedian-and-actor-marcello-hernandez-ahead-of-big-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wells Fargo Launches Ad with Comedian and Actor Marcello Hern\u00e1ndez Ahead of Big Game Wells Fargo’s star-powered campaign highlights its commitment to empowering customers and celebrating financial progress SAN FRANCISCO–(BUSINESS WIRE)– Wells Fargo is returning to the Big Game with the launch of \u201cCelebrating Every Win,\u201d a new advertising campaign that showcases how the Wells Fargo Mobile Banking app helps customers achieve personal financial victories. The campaign features comedian and actor Marcello Hern\u00e1ndez. This press release features multimedia. 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