LONDON–(BUSINESS WIRE<\/a>)– \nThe 2025 ISG Provider Lens\u00ae<\/sup> Telecom \u2014 Managed and Next-gen IT Services report for EMEA finds that telecom enterprises are pursuing operational modernization initiatives to address legacy complexity, regulatory requirements and revenue pressure. Similarly, the 2025 ISG Provider Lens\u00ae<\/sup> Media and Entertainment \u2014 Managed and Next-gen IT Services report for EMEA finds that M&E enterprises are modernizing content supply chains through cloud-native platforms, automation and data-driven workflows to control operating costs and support multiplatform distribution.<\/p>\n \n\u201cTelecom firms in EMEA are being pushed toward more open ecosystem operating models,\u201d said Anthony Drake, partner and president, ISG EMEA. \u201cFlat revenue and rising operational complexity are forcing them to rely more on partners and platforms to deliver enterprise services, even as they work to balance openness with control and avoid excessive dependence on hyperscalers.\u201d<\/p>\n \nTelecom enterprises in EMEA are prioritizing the simplification of operations support systems (OSS) and business support systems (BSS), the report says. They increasingly seek automation through AI for IT operations (AIOps). These initiatives have delivered measurable results, including reductions of 30 percent to 70 percent in mean time to repair (MTTR) and up to 65 percent quicker onboarding.<\/p>\n \nThe EMEA M&E landscape is shifting toward cloud-native AI-led supply chains and automated workflows to reduce time-to-air and operational cost, ISG says. Enterprises are transitioning from siloed broadcast and creative stacks to interoperable environments that support localization, remote production and hybrid distribution models. They increasingly embed AI-assisted quality control, metadata enrichment and automated workflow orchestration into content supply chains. These changes have shortened content delivery cycles and improved scalability across regional markets.<\/p>\n \nEMEA M&E firms are increasingly using analytics and performance insights for content commissioning, advertising optimization and audience targeting, the report says. In addition, they are using AI to improve monetization through personalized content, contextual advertising and direct-to-consumer optimization. Enterprises report measurable outcomes from these efforts, including higher audience engagement and lower content abandonment. These initiatives align with broader efforts to optimize operating costs and deliver consistent, high-quality viewing experiences.<\/p>\n \n\u201cWhile companies are prioritizing cost savings and operational efficiency, they are also deploying GenAI and agentic AI workflows to support innovation and business growth,\u201d said Yash Jethani, principal analyst, ISG Provider Lens Research, and lead author of the report. \u201cEnterprises want technology initiatives to deliver measurable outcomes, including improved asset ROI and stronger compliance, data controls and rights governance.\u201d<\/p>\n \nThe reports also explore other trends in the telecom and M&E industries in EMEA, including the growing role of sovereign cloud and data governance frameworks in multicountry operations and the rising importance of sustainability considerations in digital infrastructure and content production.<\/p>\n \nFor more insights into key challenges faced by telecom and M&E enterprises in EMEA, plus ISG\u2019s advice for overcoming them, see the ISG Provider Lens\u00ae<\/sup> Focal Points briefing here<\/a>.<\/p>\n \nThe 2025 ISG Provider Lens\u00ae<\/sup> Telecom \u2014 Managed and Next-gen IT Services report evaluates the capabilities of 44 providers across two quadrants: Strategy and Enablement Services and Telecom \u2014 Managed and Next-gen IT Services.<\/p>\n \nThe Telecom report names Accenture, Capgemini, HCLTech, IBM, Infosys and Tech Mahindra as Leaders in two quadrants. Atos, Cognizant, Deloitte, DXC Technology, EY, McKinsey & Company, PwC, TCS and Wipro are named as Leaders in one quadrant each.<\/p>\n \nIn addition, Atos and Torry Harris are named as Rising Stars \u2014 companies with a \u201cpromising portfolio\u201d and \u201chigh future potential\u201d by ISG\u2019s definition \u2014 in one quadrant each.<\/p>\n \nThe 2025 ISG Provider Lens\u00ae<\/sup> Media and Entertainment \u2014 Managed and Next-gen IT Services report evaluates the capabilities of 53 providers across two quadrants: Strategy and Enablement Services and Media and Entertainment \u2014 Managed and Next-gen IT Services.<\/p>\n \nThe Media and Entertainment report names Accenture, Capgemini, HCLTech, IBM and Infosys as Leaders in two quadrants. Amdocs, Atos, Deloitte, EPAM Systems, EY, McKinsey & Company, PwC, TCS, Tech Mahindra and Wipro are named as Leaders in one quadrant each.<\/p>\n \nIn addition, Atos and Virtusa are recognized as Rising Stars \u2014 companies with a \u201cpromising portfolio\u201d and \u201chigh future potential\u201d by ISG\u2019s definition \u2014 in one quadrant each.<\/p>\n \nIn the area of customer experience, NetoAI is named the global ISG CX Star Performer for 2025 among managed and next-gen IT service providers in the telecom and M&E industry. NetoAI earned the highest customer satisfaction scores in ISG\u2019s Voice of the Customer survey, part of the ISG Star of Excellence\u2122 program<\/a>, the premier quality recognition for the technology and business services industry.<\/p>\n \nThe 2025 ISG Provider Lens\u00ae<\/sup> Telecom \u2014 Managed and Next-gen IT Services report for EMEA is available to subscribers or for one-time purchase on this webpage<\/a>. The 2025 ISG Provider Lens\u00ae<\/sup> Media and Entertainment \u2014 Managed and Next-gen IT Services report for EMEA is available on this webpage<\/a>.<\/p>\n About ISG Provider Lens\u00ae<\/sup> Research<\/b><\/p>\n \nThe ISG Provider Lens\u00ae<\/sup> Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG\u2019s global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG\u2019s enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore\/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage<\/a>.<\/p>\n About ISG<\/b><\/p>\n ISG<\/a> (Nasdaq: III<\/a>) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world\u2019s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260205548388\/en\/<\/a><\/span><\/p>\n Press Contacts:<\/b><\/p>\n \nLaura Hupprich, ISG \nPhilipp Jaensch, ISG KEYWORDS:<\/b> France Ireland United Kingdom Europe Germany<\/p>\n INDUSTRY KEYWORDS:<\/b> Technology Entertainment Media Professional Services Artificial Intelligence Telecommunications Software Digital Marketing Advertising Other Entertainment Data Analytics Communications Internet Data Management<\/p>\n
\nTelecom and media and entertainment (M&E) organizations in Europe, the Middle East and Africa (EMEA) are navigating increasingly interconnected digital environments as AI, cloud, 5G and edge computing reshape service delivery and operating models, according to two new research reports published today by Information Services Group (ISG<\/a>) (Nasdaq: III<\/a>), a global AI-centered technology research and advisory firm.<\/p>\n<\/p>\n
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+1 203-517-3100
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laura.hupprich@isg-one.com<\/a><\/p>\n
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+49 151 730 365 76
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philipp.jaensch@isg-one.com<\/a><\/p>\n
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