Presented by State Farm, Ad Meter provides the opportunity to rate Super Bowl LX commercials<\/i><\/p>\n
New York, NY–(BUSINESS WIRE<\/a>)–USA TODAY<\/a>, part of USA TODAY Co., Inc.<\/a> (NYSE: TDAY), launched the 38th annual Ad Meter<\/a> competition, the industry\u2019s leading opinion tool for gauging public sentiment about Super Bowl commercials. Since its debut in 1989, USA TODAY Ad Meter has remained a leading authority on Super Bowl advertising, addressing how the brands and spots drive sentiment and conversations related to sports, pop culture and the world of entertainment. Presented by State Farm<\/a>\u00ae, the 2026 Ad Meter program delivers interactive rating tools, exclusive video content, and deep-dive analysis on the Super Bowl\u2019s most talked\u2011about commercials.<\/p>\n This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260204636862\/en\/<\/a><\/p>\n \nToday through February 9 at 12 midnight EST, registered Ad Meter participants can log in, watch and rate this year\u2019s Super Bowl commercials to determine fan favorites and the official Ad Meter winner. For a submission to be counted, each participant must rate all<\/i> eligible Super Bowl advertisements on a scale of 1 to 5. The 2026 Super Bowl Ad Meter winner will be announced live on \u201cNBC\u2019s TODAY\u201d<\/a> and at admeter.usatoday.com<\/a> the morning after the game.<\/p>\n \n\u201cUSA TODAY\u2019s Ad Meter has been the go-to barometer for Super Bowl ads for 38 years, serving as a gauge for the most groundbreaking and captivating commercials,\u201d said USA TODAY Senior Vice President Monica Richardson. \u201cEach year, Ad Meter reflects not only which ads resonate with viewers, but also how brands push creative boundaries on one of the world\u2019s biggest advertising stages. This year, we\u2019re thrilled to welcome State Farm as our presenting sponsor.\u201d<\/p>\n \n\u201cThe Big Game is one of the few moments where the commercials are just as anticipated as the game itself,\u201d said Kristyn Cook, Chief Agency, Sales & Officer at State Farm. \u201cIt\u2019s a massive fan experience and USA TODAY Ad Meter is a unique opportunity to facilitate the national debate on what resonates the most. In addition to this sponsorship being a chance for us to celebrate marketing excellence, it also allows us to deepen our relationship with millions of viewers and keep fans thinking about State Farm long after the game.\u201d<\/p>\n \nThe USA TODAY Ad Meter School Spotlight program continues this year and includes marketing and advertising students from 16 institutions: Bentley University<\/a>, Coastal Carolina University,<\/a>Franklin College,<\/a>Indiana University<\/a>, Marist University, <\/a>Michigan State University<\/a>, Middle Tennessee State University<\/a>, Northwestern University<\/a>, Suffolk University<\/a>, Syracuse University<\/a>, Texas Christian University,<\/a>Texas Tech University<\/a>, University of Cincinnati<\/a>,University of Florida<\/a>, University of Texas Rio Grande Valley<\/a> and Washington State University<\/a> that will use the USA TODAY Ad Meter platform to rate the national commercials. Students will evaluate which ads resonated with them, what they liked most, which fell short, and why. Their findings will be published in a post-Super Bowl USA TODAY Ad Meter story.<\/p>\n \nAdditionally, rankings from select readers using a unique login available from USA TODAY Network publications \u2014 The Tennessean<\/a>, The Des Moines Register<\/a>, The Arizona Republic<\/a>, Bergen Record<\/a>, and Detroit Free Press,<\/a> and USA TODAY\u2019s For The Win<\/a> \u2014 will publish alongside the national results, highlighting the regional and local pop culture perspective on the night\u2019s biggest ads.<\/p>\n \nThe 5th annual USA TODAY Ad Meter Summit, hosted in partnership with Stagwell Sport Beach Clubhouse, will take place on February 5, in San Francisco, CA, at Metreon. Brand panels moderated by USA TODAY Ad Meter Editor Rick Suter,<\/a> and USA TODAY “Entertain This!” Host and Producer Ralphie Aversa<\/a>, will include industry leaders and marketers from 72andSunny, Anheuser-Busch, Grubhub, Hellmann\u2019s, Instacart, NFL, PepsiCo, RITZ<\/b>, and Toyota<\/b> who will discuss their advertising strategies and share insights about their respective Super Bowl commercials alongside special celebrity guests.<\/p>\n \nProgramming to support this year\u2019s USA TODAY Ad Meter will include behind-the-scenes interviews featuring celebrity guests including Ben Stiller, Scarlett Johansson, Jon Hamm and Kurt Russell plus more on admeter.usatoday.com<\/a> and the USA TODAY channel<\/a> available on streaming platforms online, smartphones, or on TV, including Amazon Fire TV, Foxtel, Philo, Plex, The Roku Channel, TiVo, Vizio, Samsung TV Plus and more.<\/p>\n \nTo register as an Ad Meter panelist and receive updates on commercials, rate the ads and more, visit admeter.usatoday.com<\/a>. Uber Eats<\/a> is an associate sponsor of the 2026 USA TODAY Ad Meter competition.<\/p>\n ABOUT USA TODAY<\/span><\/b><\/p>\n \nSince its introduction in 1982, USA TODAY<\/a> has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix\u00ae).<\/p>\n ABOUT USA TODAY CO., INC.<\/span><\/b><\/p>\n USA TODAY Co., Inc.<\/a> is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY<\/a>, and local media organizations, including our network of local properties, in the United States, and Newsquest<\/a>, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ<\/a>, supports small and medium-sized businesses with innovative digital marketing products and solutions.<\/p>\n Cautionary Note Regarding Forward-Looking Statements<\/span><\/b><\/p>\n This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events. All statements other than statements of historical facts contained in this press release, including statements relating to whether this initiative will enable USA TODAY Co. to increase sales or revenues, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as \u201cbelieve,\u201d \u201cmay,\u201d \u201cestimate,\u201d \u201ccontinue,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cshould,\u201d \u201cplan,\u201d \u201cexpect,\u201d \u201cpredict,\u201d \u201cpotential,\u201d \u201ccould,\u201d \u201cwill,\u201d \u201cwould,\u201d \u201congoing,\u201d \u201cfuture\u201d or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and\/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in \u201cItem 3. Key Information – Risk Factors\u201d in USA TODAY Co.\u2019s (fka Gannett Co., Inc.) 2024 Annual Report on Form 10-K and USA TODAY Co.\u2019s (fka Gannett Co., Inc.) quarterly reports on Form 10-Q and USA TODAY Co.\u2019s (fka Gannett Co., Inc.) other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. USA TODAY Co. disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.<\/i><\/p>\n SOCIAL MEDIA<\/span><\/b><\/p>\n \nX\/Twitter: https:\/\/x.com\/usatodayco View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260204636862\/en\/<\/a><\/span><\/p>\n MEDIA CONTACTS \nHeather Gidaly KEYWORDS:<\/b> United States North America New York Virginia<\/p>\n INDUSTRY KEYWORDS:<\/b> Football Entertainment Events\/Concerts Media General Entertainment Sports University Publishing Marketing Digital Marketing Education Advertising Communications TV and Radio<\/p>\n
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Lark-Marie Ant\u00f3n
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Chief Communications Officer
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Lark@usatodayco.com<\/a><\/p>\n
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Chief of Staff, Corporate Communications
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Hgidaly@usatodayco.com<\/a><\/p>\n
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