{"id":934109,"date":"2026-02-04T13:46:02","date_gmt":"2026-02-04T18:46:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-great-american-home-search-redfins-big-game-debut-kicks-off-a-scavenger-hunt-for-1-million-home\/"},"modified":"2026-02-04T13:46:02","modified_gmt":"2026-02-04T18:46:02","slug":"the-great-american-home-search-redfins-big-game-debut-kicks-off-a-scavenger-hunt-for-1-million-home","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-great-american-home-search-redfins-big-game-debut-kicks-off-a-scavenger-hunt-for-1-million-home\/","title":{"rendered":"The Great American Home Search: Redfin\u2019s Big Game Debut Kicks Off a Scavenger Hunt for $1 Million Home"},"content":{"rendered":"

<\/p>\n

The Great American Home Search: Redfin\u2019s Big Game Debut Kicks Off a Scavenger Hunt for $1 Million Home<\/strong><\/p>\n

Download the Redfin app now to prepare for a search that starts at the Big Game and spans the country to win a million-dollar home<\/i><\/p>\n

DETROIT–(BUSINESS WIRE<\/a>)–
\nRedfin, part of Rocket Companies (NYSE: RKT), today announced The Great American Home Search<\/a> \u2013 a nationwide activation that transforms the Big Game into a life changing opportunity to win a home valued at more than $1 million. To play, download or update the Redfin app to participate in this never-been-done-before scavenger hunt.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260204799076\/en\/<\/a><\/p>\n

\"Redfin<\/p>\n

Redfin announces The Great American Home Search, a scavenger hunt for a $1 million home<\/p>\n<\/div>\n

\nThe search begins at 8 p.m. ET, moments after Rocket and Redfin\u2019s Big Game spot airs on February 8. Over the following 48 hours, Redfin will release six app-exclusive prompts that guide players to the million-dollar home shown which appears directly in the commercial. By using Redfin\u2019s search tools and filters, players will embark on a hunt within the app. The winner is the first eligible participant to solve all six clues and identify the home.<\/p>\n

\nThe Great American Home Search was designed to engage audiences beyond simply watching an ad. Redfin partnered with Trevor Rainbolt, the world\u2019s largest geography and geoguessing creator, to design the game\u2019s clues. Drawing on his ability to identify locations from small details, Rainbolt helped craft prompts that challenge internet sleuths while remaining approachable for first-time players.<\/p>\n

\n\u201cToday\u2019s consumers across every demographic are seeking meaning and participation, not just messages. To deliver real impact and justify an investment as significant as the Big Game, brands must create experiences that invite people in, spark belief, and earn attention through action,\u201d said Jonathan Mildenhall, Chief Marketing Officer of Rocket Companies. \u201cAt Rocket, we hold ourselves to a never-been-done-before standard, rooted in generosity and cultural relevance. The Great American Home Search is not just an activation. It\u2019s an idea big enough to change the life of one American family, help create generational wealth, and remind the country what home ownership can still mean.\u201d<\/p>\n

\nThe experience builds on the message first introduced in Rocket and Redfin\u2019s Big Game teaser, featuring Lady Gaga performing Fred Rogers\u2019 timeless theme song, \u201cWon\u2019t You Be My Neighbor?\u201d The campaign reframes the timely topic of neighborliness as a modern civic value and extends that message beyond advertising into action.<\/p>\n

\nThe campaign is grounded in a reality many Americans know well: homeownership has become harder to achieve and confidence in the journey has eroded. Rocket and Redfin designed the Great American Home Search to reignite aspiration while continuing to focus on making the path to homeownership clearer and more accessible for everyday buyers with things like Rocket preferred pricing and technology innovations.<\/p>\n

\nNo purchase necessary. Open only to legal residents of the 50 United States and D.C. who are at least 18 in most states (19+ in NE and AL, 21+ in MS). The contest is only available in the Redfin mobile app; data rates may apply. Visit https:\/\/www.redfin.com\/the-great-american-home-search<\/a><\/b> for official rules, how to participate, prize details and requirements.<\/p>\n

About Rocket Companies<\/b><\/p>\n

\nFounded in 1985, Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money and Rocket Loans.<\/p>\n

\nWith details from more than 65 million calls with clients each year, 30 petabytes of data and a mission to Help Everyone Home, Rocket Companies is well positioned to be the destination for AI-fueled homeownership. Known for providing exceptional client experiences, J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 23 times \u2013 the most of any mortgage lender.<\/p>\n

\nFor more information, please visit our Corporate Website<\/a> or Investor Relations Website<\/a>.<\/p>\n

About Redfin<\/b><\/p>\n

\nRedfin is a technology-driven real estate company with the country’s most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin\u2019s clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.<\/p>\n

\nYou can find more information about Redfin and get the latest housing market data and research at https:\/\/www.redfin.com\/news<\/a>. For more information about Rocket Companies, visit https:\/\/www.rocketcompanies.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260204799076\/en\/<\/a><\/span><\/p>\n

\nFor Great American Home Search media inquiries:
\n
gahs@theacceleration.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Michigan<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Professional Services Personal Finance Electronic Games Digital Marketing Entertainment Residential Building & Real Estate Construction & Property Content Marketing Mobile Entertainment Other Communications Apps\/Applications Marketing Advertising Communications Software Internet<\/p>\n

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Redfin announces The Great American Home Search, a scavenger hunt for a $1 million home<\/font><\/td>\n<\/tr>\n
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The Great American Home Search: Redfin\u2019s Big Game Debut Kicks Off a Scavenger Hunt for $1 Million Home Download the Redfin app now to prepare for a search that starts at the Big Game and spans the country to win a million-dollar home DETROIT–(BUSINESS WIRE)– Redfin, part of Rocket Companies (NYSE: RKT), today announced The Great American Home Search \u2013 a nationwide activation that transforms the Big Game into a life changing opportunity to win a home valued at more than $1 million. To play, download or update the Redfin app to participate in this never-been-done-before scavenger hunt. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260204799076\/en\/ Redfin announces The Great American Home Search, a scavenger hunt for … <\/p>\n

Continue reading “The Great American Home Search: Redfin\u2019s Big Game Debut Kicks Off a Scavenger Hunt for $1 Million Home”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-934109","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Great American Home Search: Redfin\u2019s Big Game Debut Kicks Off a Scavenger Hunt for $1 Million Home - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-great-american-home-search-redfins-big-game-debut-kicks-off-a-scavenger-hunt-for-1-million-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Great American Home Search: Redfin\u2019s Big Game Debut Kicks Off a Scavenger Hunt for $1 Million Home - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Great American Home Search: Redfin\u2019s Big Game Debut Kicks Off a Scavenger Hunt for $1 Million Home Download the Redfin app now to prepare for a search that starts at the Big Game and spans the country to win a million-dollar home DETROIT–(BUSINESS WIRE)– Redfin, part of Rocket Companies (NYSE: RKT), today announced The Great American Home Search \u2013 a nationwide activation that transforms the Big Game into a life changing opportunity to win a home valued at more than $1 million. 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To play, download or update the Redfin app to participate in this never-been-done-before scavenger hunt. This press release features multimedia. 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