{"id":933930,"date":"2026-02-04T05:23:50","date_gmt":"2026-02-04T10:23:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tablet-shipments-grew-10-in-2025-as-market-nears-slowdown\/"},"modified":"2026-02-04T05:23:50","modified_gmt":"2026-02-04T10:23:50","slug":"omdia-global-tablet-shipments-grew-10-in-2025-as-market-nears-slowdown","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tablet-shipments-grew-10-in-2025-as-market-nears-slowdown\/","title":{"rendered":"Omdia: Global Tablet Shipments Grew 10% in 2025 as Market Nears Slowdown"},"content":{"rendered":"

<\/p>\n

Omdia: Global Tablet Shipments Grew 10% in 2025 as Market Nears Slowdown<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nThe global tablet market continued its recovery in 2025, with shipments rising 9.8% year on year to 162 million units according to the latest research from Omdia. Momentum was strongest in the holiday quarter, with Q4 2025 shipments reaching 44 million units, up 9.8% year on year.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260203774137\/en\/<\/a><\/p>\n

\"Worldwide<\/p>\n

Worldwide tablet shipments and growth (2016 \u2013 2025)<\/p>\n<\/div>\n

\nCentral & Eastern Europe emerged as the fastest-growing region in 2025, followed closely by Asia Pacific. All regions recorded double-digit growth during the year, except for North America, although a healthy holiday season supported by vendor and retail discounting helped moderate the annual decline.<\/p>\n

\n\u201cIn 2025, the tablet market delivered its highest annual shipment volume since the pandemic-driven demand boom of 2020,\u201d said Himani Mukka, Research Manager at Omdia<\/a>. \u201cSeasonal holiday demand, combined with vendor pre-build activity ahead of anticipated memory constraints, provided a meaningful uplift to shipments in the final quarter. However, tablet demand will come under increasing pressure in 2026.\u201d<\/p>\n

\nMukka added, \u201cVendors will need to carefully balance competitiveness with profitability as further disruption in the memory market threatens supply availability and drives up prices. Growth opportunities will be more selective, concentrated around premium and flagship model replacement cycles in developed markets alongside public-sector supported education demand in emerging markets.<\/p>\n

\nOn the product side, we expect a shift in how tablets are positioned and marketed, with vendors framing them as ecosystem-centric devices in a more controlled demand environment. This includes the introduction of cross-OS functionality and a focus on AI-driven experiences. Recent examples include Lenovo\u2019s Qira, which operates across Windows and Android to deliver a more seamless user experience and reduce friction between AI assistants. In addition, the collaboration between Apple and Google to use Gemini for future Apple Intelligence features represents a positive step forward for the generative AI ecosystem across its device portfolio, including iPads.\u201d<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Worldwide tablet shipments (market share and annual growth)<\/b><\/p>\n

Omdia PC Market Pulse: Q4 2025<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Vendor<\/b><\/p>\n<\/td>\n

\n

Q4 2025
\n
shipments<\/b><\/p>\n<\/td>\n

\n

Q4 2025
\n
market share<\/b><\/p>\n<\/td>\n

\n

Q4 2024
\n
shipments<\/b><\/p>\n<\/td>\n

\n

Q4 2024
\n
market share<\/b><\/p>\n<\/td>\n

\n

Annual
\n
growth<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Apple<\/b><\/p>\n<\/td>\n

\n

\n19,630<\/p>\n<\/td>\n

\n

\n44.9%<\/p>\n<\/td>\n

\n

\n16,852<\/p>\n<\/td>\n

\n

\n42.3%<\/p>\n<\/td>\n

\n

\n16.5%<\/p>\n<\/td>\n<\/tr>\n

\n

Samsung<\/b><\/p>\n<\/td>\n

\n

\n6,444<\/p>\n<\/td>\n

\n

\n14.7%<\/p>\n<\/td>\n

\n

\n7,096<\/p>\n<\/td>\n

\n

\n17.8%<\/p>\n<\/td>\n

\n

\n-9.2%<\/p>\n<\/td>\n<\/tr>\n

\n

Lenovo<\/b><\/p>\n<\/td>\n

\n

\n3,865<\/p>\n<\/td>\n

\n

\n8.8%<\/p>\n<\/td>\n

\n

\n2,837<\/p>\n<\/td>\n

\n

\n7.1%<\/p>\n<\/td>\n

\n

\n36.2%<\/p>\n<\/td>\n<\/tr>\n

\n

Huawei<\/b><\/p>\n<\/td>\n

\n

\n3,029<\/p>\n<\/td>\n

\n

\n6.9%<\/p>\n<\/td>\n

\n

\n2,639<\/p>\n<\/td>\n

\n

\n6.6%<\/p>\n<\/td>\n

\n

\n14.8%<\/p>\n<\/td>\n<\/tr>\n

\n

Xiaomi<\/b><\/p>\n<\/td>\n

\n

\n2,797<\/p>\n<\/td>\n

\n

\n6.4%<\/p>\n<\/td>\n

\n

\n2,542<\/p>\n<\/td>\n

\n

\n6.4%<\/p>\n<\/td>\n

\n

\n10.1%<\/p>\n<\/td>\n<\/tr>\n

\n

Others<\/b><\/p>\n<\/td>\n

\n

\n8,000<\/p>\n<\/td>\n

\n

\n18.3%<\/p>\n<\/td>\n

\n

\n7,896<\/p>\n<\/td>\n

\n

\n19.8%<\/p>\n<\/td>\n

\n

\n1.3%<\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/b><\/p>\n<\/td>\n

\n

43,765<\/b><\/p>\n<\/td>\n

\n

100.0%<\/b><\/p>\n<\/td>\n

\n

39,862<\/b><\/p>\n<\/td>\n

\n

100.0%<\/b><\/p>\n<\/td>\n

\n

9.8%<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

\nNote: Unit shipments in thousands. Percentages may not add up to 100% due to rounding.<\/p>\n

\nSource: Omdia PC Horizon Service (sell-in shipments), January 2026<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

\nThe global tablet market grew 10% year on year in Q4 2025. Apple had robust demand and grew their lead as the top tablet vendor, delivering 19.6 million iPads, representing a 16.5% increase, driven by strong demand for the iPad 11th<\/sup> Generation and the M5-powered iPad Pro lineup. Samsung ranked second but faced broader market slowdown pressures, with shipments declining 9.2% year on year to 6.4 million units. Lenovo led growth among major vendors, shipping 3.9 million units, up 36% year on year, supported by proactive shipment pull-in ahead of expected price increases. Huawei placed fourth with shipments of 3 million units and 14.8% growth, while Xiaomi completed the top five, shipping 2.8 million units, reflecting a 10.1% year-on-year increase in Q4 2025 while its full year shipments grew 25% compared to 2024. Vendor rankings remained unchanged in the full-year results.<\/p>\n

ABOUT OMDIA<\/b><\/p>\n

Omdia<\/a>, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260203774137\/en\/<\/a><\/span><\/p>\n

\nFasiha Khan: Fasiha.khan@omdia.com
\n<\/a><\/p>\n

Eric Thoo: eric.thoo@omdia.com<\/a><\/p>\n

KEYWORDS:<\/b> Europe United Kingdom Asia Pacific<\/p>\n

INDUSTRY KEYWORDS:<\/b> Hardware Data Management Consumer Electronics Mobile\/Wireless Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Worldwide tablet shipments and growth (2016 \u2013 2025)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Vendor Ranking Movement (1Q25 \u2192 4Q25)<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Omdia: Global Tablet Shipments Grew 10% in 2025 as Market Nears Slowdown LONDON–(BUSINESS WIRE)– The global tablet market continued its recovery in 2025, with shipments rising 9.8% year on year to 162 million units according to the latest research from Omdia. Momentum was strongest in the holiday quarter, with Q4 2025 shipments reaching 44 million units, up 9.8% year on year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260203774137\/en\/ Worldwide tablet shipments and growth (2016 \u2013 2025) Central & Eastern Europe emerged as the fastest-growing region in 2025, followed closely by Asia Pacific. All regions recorded double-digit growth during the year, except for North America, although a healthy holiday season supported by vendor and retail discounting helped … <\/p>\n

Continue reading “Omdia: Global Tablet Shipments Grew 10% in 2025 as Market Nears Slowdown”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-933930","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOmdia: Global Tablet Shipments Grew 10% in 2025 as Market Nears Slowdown - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-global-tablet-shipments-grew-10-in-2025-as-market-nears-slowdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: Global Tablet Shipments Grew 10% in 2025 as Market Nears Slowdown - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: Global Tablet Shipments Grew 10% in 2025 as Market Nears Slowdown LONDON–(BUSINESS WIRE)– The global tablet market continued its recovery in 2025, with shipments rising 9.8% year on year to 162 million units according to the latest research from Omdia. Momentum was strongest in the holiday quarter, with Q4 2025 shipments reaching 44 million units, up 9.8% year on year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260203774137\/en\/ Worldwide tablet shipments and growth (2016 \u2013 2025) Central & Eastern Europe emerged as the fastest-growing region in 2025, followed closely by Asia Pacific. 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Momentum was strongest in the holiday quarter, with Q4 2025 shipments reaching 44 million units, up 9.8% year on year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260203774137\/en\/ Worldwide tablet shipments and growth (2016 \u2013 2025) Central & Eastern Europe emerged as the fastest-growing region in 2025, followed closely by Asia Pacific. 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