{"id":933891,"date":"2026-02-03T18:04:58","date_gmt":"2026-02-03T23:04:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/"},"modified":"2026-02-03T18:04:58","modified_gmt":"2026-02-03T23:04:58","slug":"mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/","title":{"rendered":"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEstrellaTV, a division of MediaCo Holding Inc. (Nasdaq: MDIA), opened 2026 with decisive momentum, closing January with its fourth consecutive month of year-over-year prime time growth among Adults 18\u201349 and solidifying its position as the fastest-growing Spanish-language television network.<\/p>\n<p>\nSo far this season, EstrellaTV has posted a <b>+46% increase in prime time<\/b>, the largest percentage gain among all major Spanish-language broadcasters. Over the same period, Telemundo delivered a +9% increase, while Univision and UniM\u00e1s declined by -17% and -37%, respectively.<\/p>\n<p><b>Key Performance Highlights<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Prime Time Strength:<\/b> EstrellaTV closed the final week of January averaging <b>33.2k Adults 18\u201349 viewers<\/b> in Mon\u2013Sun prime, marking its third-highest weekly performance of the season, contributing to a full month year-over-year increase of <b>18%<\/b>.\n<\/li>\n<li><b>Total Day Growth:<\/b> The network\u2019s final weekly delivery of 17.2k in January was its <b>highest total day Adults 18\u201349 audience<\/b> since the launch of Nielsen\u2019s Updated Big Data Plus Panel data source.\n<\/li>\n<li><b>Season-to-date Total Day Gains:<\/b> EstrellaTV led the Spanish language TV networks with <b>+15% growth<\/b>, outpacing Telemundo (+12%) and significantly outperforming Univision (-14%) and UniM\u00e1s (-36%).\n<\/li>\n<li><b>Sustained Weekly Wins:<\/b> Through 18 weeks this season, EstrellaTV\u2019s Mon\u2013Fri 6 p.m.\u201311 p.m. average has exceeded the same week last year <b>14 times<\/b>, underscoring consistent audience engagement.\n<\/li>\n<\/ul>\n<p><b>Programming Driving Performance<\/b><\/p>\n<p>\nJanuary\u2019s results were powered by a compelling mix of timely news, live sports, and proven franchises. Top telecasts included the January 3 news special <i>Captura de Nicol\u00e1s Maduro<\/i>, high-energy Liga MX matches, and strong nightly performers <i>Tengo Talento, Mucho Talento<\/i>, <i>Alarma TV<\/i>, and <i>Noticiero Cierre de Edici\u00f3n<\/i>.<\/p>\n<p>\n\u201cThis growth confirms that our investment in culturally relevant, high-impact programming is resonating,\u201d said <b>Albert Rodriguez<\/b>, CEO of MediaCo Holding Inc. \u201cEstrellaTV is building durable momentum and strengthening its connection with today\u2019s U.S. Hispanic audience across every daypart.\u201d<\/p>\n<p>\n\u201cFrom an advertising standpoint, this is exactly the kind of sustained audience momentum brands are looking for,\u201d added <b>Brian Fisher<\/b>, Chief Revenue Officer of MediaCo Holding Inc. \u201cEstrellaTV is delivering both growth and consistency at scale\u2014creating a powerful platform for partners who want to reach engaged Hispanic audiences in premium viewing environments.\u201d<\/p>\n<p><i>Source: Nielsen National TV View Program Report; National Sample; NTI Calendar for Monthly YoY comparisons; P18-49 AA (units) Program Based Dayparts (Strict Daypart) Mon-Sun 7p-11p (span). Total day performances based on ETV Total Day definition of MF 7a-2a &amp; SS 12p-2a &amp; M-Sa 630a-7a. Updated Big Data Plus Panel data source was used for monthly comparisons beginning with Sep 2025, prior to that, panel only data source was used for YoY comparisons.<\/i><\/p>\n<p><b>About MediaCo<br \/>\n<br \/><\/b>MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America\u2019s growing multicultural audiences. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now&amp;esheet=54413314&amp;newsitemid=20260203896331&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=ed330f092eac14fca78cd7d39e492058\">https:\/\/mediaco.now<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260203896331r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260203896331\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260203896331\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact: <a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Entertainment Advertising Communications General Entertainment TV and Radio<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260203896331\/en\/2710146\/3\/MEDIACO_LOGO_2026.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth NEW YORK&#8211;(BUSINESS WIRE)&#8211; EstrellaTV, a division of MediaCo Holding Inc. (Nasdaq: MDIA), opened 2026 with decisive momentum, closing January with its fourth consecutive month of year-over-year prime time growth among Adults 18\u201349 and solidifying its position as the fastest-growing Spanish-language television network. So far this season, EstrellaTV has posted a +46% increase in prime time, the largest percentage gain among all major Spanish-language broadcasters. Over the same period, Telemundo delivered a +9% increase, while Univision and UniM\u00e1s declined by -17% and -37%, respectively. Key Performance Highlights Prime Time Strength: EstrellaTV closed the final week of January averaging 33.2k Adults 18\u201349 viewers in Mon\u2013Sun prime, marking its third-highest &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-933891","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth NEW YORK&#8211;(BUSINESS WIRE)&#8211; EstrellaTV, a division of MediaCo Holding Inc. (Nasdaq: MDIA), opened 2026 with decisive momentum, closing January with its fourth consecutive month of year-over-year prime time growth among Adults 18\u201349 and solidifying its position as the fastest-growing Spanish-language television network. So far this season, EstrellaTV has posted a +46% increase in prime time, the largest percentage gain among all major Spanish-language broadcasters. Over the same period, Telemundo delivered a +9% increase, while Univision and UniM\u00e1s declined by -17% and -37%, respectively. Key Performance Highlights Prime Time Strength: EstrellaTV closed the final week of January averaging 33.2k Adults 18\u201349 viewers in Mon\u2013Sun prime, marking its third-highest &hellip; Continue reading &quot;MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T23:04:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260203896331r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth\",\"datePublished\":\"2026-02-03T23:04:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\\\/\"},\"wordCount\":566,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260203896331r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\\\/\",\"name\":\"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth - 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(Nasdaq: MDIA), opened 2026 with decisive momentum, closing January with its fourth consecutive month of year-over-year prime time growth among Adults 18\u201349 and solidifying its position as the fastest-growing Spanish-language television network. So far this season, EstrellaTV has posted a +46% increase in prime time, the largest percentage gain among all major Spanish-language broadcasters. Over the same period, Telemundo delivered a +9% increase, while Univision and UniM\u00e1s declined by -17% and -37%, respectively. Key Performance Highlights Prime Time Strength: EstrellaTV closed the final week of January averaging 33.2k Adults 18\u201349 viewers in Mon\u2013Sun prime, marking its third-highest &hellip; Continue reading \"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-03T23:04:58+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260203896331r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth","datePublished":"2026-02-03T23:04:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/"},"wordCount":566,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260203896331r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-extends-breakout-momentum-to-start-2026-delivering-category-leading-prime-time-growth\/","name":"MediaCo\u2019s EstrellaTV Extends Breakout Momentum to Start 2026, Delivering Category-Leading Prime Time Growth - 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