{"id":933628,"date":"2026-02-03T08:12:21","date_gmt":"2026-02-03T13:12:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/"},"modified":"2026-02-03T08:12:21","modified_gmt":"2026-02-03T13:12:21","slug":"old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/","title":{"rendered":"Old Spice Delivers &#8220;Unrivaled Freshness&#8221; with Immersive Fan Experience at Super Bowl LX in San Francisco"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Old Spice Delivers &#8220;Unrivaled Freshness&#8221; with Immersive Fan Experience at Super Bowl LX in San Francisco<\/b><\/p>\n<p class=\"bwalignc\"><i>The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win Super Bowl LX Game Tickets<\/i><\/p>\n<p>CINCINNATI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nOld Spice, The Greatest Smell in the NFL, brings fans the \u201cUnrivaled Freshness Experience\u201d to San Francisco&#8217;s Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like they are about to step on the field on Sunday. Fans will get an in-person scent experience the moment they step into the trailer, featuring the new cologne-infused Spice Alchemist collection, alongside a pro-level upgrade to Swagger, and samples from Old Spice\u2019s NFL Collection.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260203973067\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260203973067\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260203973067\/en\/2709498\/4\/Swagger_Family.jpg\" alt=\"New, upgraded Old Spice Swagger features 24\/7 Signature Scent Control enabling people to choose the level of scent they prefer.\" \/><\/p>\n<p style=\"font-size:85%\">New, upgraded Old Spice Swagger features 24\/7 Signature Scent Control enabling people to choose the level of scent they prefer.<\/p>\n<\/div>\n<p><b>EVENT QUICK FACTS:<\/b><\/p>\n<p><b>What<\/b>: The Old Spice \u201cUnrivaled Freshness\u201d Immersive Fan Experience<\/p>\n<p><b>Where<\/b>: Embarcadero Plaza, San Francisco, CA (Near the Ferry Building)<\/p>\n<p><b>When<\/b>: Thursday, Feb. 5 \u2013 Saturday, Feb. 7, 2026 | 11:00 AM \u2013 8:00 PM PST<\/p>\n<p><b>Highlights<\/b>: Debut of the skin-safe Spice Alchemist Collection and upgraded Swagger Signature Scent Control<\/p>\n<p>\nFans can also expect the chance to win Super Bowl LX game tickets! All fans who visit the Old Spice Experience and sign up for the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Foldspice.com%2FOSRewards%3Fsrsltid%3DAfmBOopGGpY0RRkDypplYSm82J9LPRcvMk0LZWzroJCgOwVCkDWRi1dW%26utm_source%3Dhttps%253A%252F%252Fwww.sfgate.com%252Fthings-to-do%252F%26utm_medium%3Dreferral&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Old+Spice+Clippership+Club&amp;index=1&amp;md5=bfb6cd8a37bbab3a067ffaaf8289d941\">Old Spice Clippership Club<\/a>, the brand\u2019s new reward-offering fan club, will be assigned a locker with great prizes including Old Spice product and even tickets to the game on Sunday. Fans can also expect to catch appearances by the iconic Old Spice Guy, Isaiah Mustafa and surprise player appearances.<\/p>\n<p>\n\u201cAs the Greatest Smell in the NFL, Old Spice owns the playbook to smelling great and the long-lasting sweat and odor protection that athletes demand,\u201d said Kate DiCarlo, Senior Director of Communications, Old Spice. \u201cIn San Francisco, fans will be wowed by plays on the field, but not before they experience Unrivaled Freshness that makes them feel like they can break the huddle and lead their team to the title.\u201d<\/p>\n<p>\nNew cologne-infused Spice Alchemist makes its grand debut at the Experience, delivering Old Spice deodorants, body washes and body mists with scents that are preferred against $300 colognes. Available nationwide in February, Old Spice Spice Alchemist doesn&#8217;t just save you money; it keeps you from fumbling your entire personal aromatic reputation.<\/p>\n<p>\nFans will also get the chance to sample new Old Spice Swagger with 24\/7 Signature Scent Control, one of several Old Spice products that now include a scent meter enabling people to choose the level of scent they prefer. Old Spice will also highlight the popular NFL Collection.<\/p>\n<p>\nThe Old Spice &#8220;Unrivaled Freshness Experience&#8221; opens Thursday, February 5th through Saturday, February 7th from 11am PST to 8pm PST at the Embarcadero Plaza in San Francisco. Come for the immersive photo scenes that will instantly upgrade your social media profile, stay for the chance to win prizes, and leave smelling like a football man.<\/p>\n<p><b><span class=\"bwuline\">About Old Spice<\/span><\/b><\/p>\n<p>\nOld Spice, an iconic grooming brand for more than 80 years, is the No.1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men\u2019s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men\u2019s grooming regimen. Follow Old Spice&#8217;s social channels: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldspice%2F%3Fhl%3Den&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Instagram&amp;index=2&amp;md5=43636b442d61021e1acb5f0bc56f3078\">Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40oldspice%3Flang%3Den&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=TikTok&amp;index=3&amp;md5=a7bceb3225b15042c1d63240e60f03ff\">TikTok<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FOldSpice%2F&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=493bd467ce23a620121af7d7ba50dd87\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Foldspice&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=YouTube&amp;index=5&amp;md5=f1517c17277a047b123a7deb13dc9597\">YouTube<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Foldspice&amp;esheet=54412562&amp;newsitemid=20260203973067&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=10f1d425589f93f00c8fbf529ce903ba\">X<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260203973067r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260203973067\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260203973067\/en\/<\/a><\/span><\/p>\n<p>\nFor media inquiries, please contact:<\/p>\n<p>\nChloe Magliato, Citizen Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chloe.magliato@citizenrelatios.com\">chloe.magliato@citizenrelations.com<\/a><\/p>\n<p>\nNicole Bosley, Procter &amp; Gamble, Old Spice<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:bosley.ne@pg.com\">bosley.ne@pg.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California Ohio United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Supermarket General Sports Communications Specialty Entertainment Teens Cosmetics Retail General Entertainment Lifestyle Other Consumer Men Football Family Consumer Online Retail Other Entertainment Discount\/Variety Sports Other Communications Other Retail Events\/Concerts<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260203973067\/en\/2709498\/3\/Swagger_Family.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">New, upgraded Old Spice Swagger features 24\/7 Signature Scent Control enabling people to choose the level of scent they prefer.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260203973067\/en\/2709499\/3\/Alchemist_Family.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">New cologne-infused Spice Alchemist features Old Spice deodorants, body washes and body mists with scents that are preferred against $300 colognes.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260203973067\/en\/2709497\/3\/Old_Spice_Logo_3.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Old Spice Delivers &#8220;Unrivaled Freshness&#8221; with Immersive Fan Experience at Super Bowl LX in San Francisco The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win Super Bowl LX Game Tickets CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Old Spice, The Greatest Smell in the NFL, brings fans the \u201cUnrivaled Freshness Experience\u201d to San Francisco&#8217;s Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like they are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Old Spice Delivers &#8220;Unrivaled Freshness&#8221; with Immersive Fan Experience at Super Bowl LX in San Francisco&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-933628","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Old Spice Delivers &quot;Unrivaled Freshness&quot; with Immersive Fan Experience at Super Bowl LX in San Francisco - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Spice Delivers &quot;Unrivaled Freshness&quot; with Immersive Fan Experience at Super Bowl LX in San Francisco - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Old Spice Delivers &#8220;Unrivaled Freshness&#8221; with Immersive Fan Experience at Super Bowl LX in San Francisco The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win Super Bowl LX Game Tickets CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Old Spice, The Greatest Smell in the NFL, brings fans the \u201cUnrivaled Freshness Experience\u201d to San Francisco&#8217;s Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like they are &hellip; Continue reading &quot;Old Spice Delivers &#8220;Unrivaled Freshness&#8221; with Immersive Fan Experience at Super Bowl LX in San Francisco&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T13:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260203973067\/en\/2709498\/4\/Swagger_Family.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Old Spice Delivers &#8220;Unrivaled Freshness&#8221; 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with Immersive Fan Experience at Super Bowl LX in San Francisco The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win Super Bowl LX Game Tickets CINCINNATI&#8211;(BUSINESS WIRE)&#8211; Old Spice, The Greatest Smell in the NFL, brings fans the \u201cUnrivaled Freshness Experience\u201d to San Francisco&#8217;s Embarcadero Plaza as part of Super Bowl LX week festivities. Upon entering a 53-foot rolling fortress of freshness, visitors will walk through several interactive locker room scenes providing shareable photo moments and new Old Spice product showcases that will make them feel like they are &hellip; Continue reading \"Old Spice Delivers &#8220;Unrivaled Freshness&#8221; with Immersive Fan Experience at Super Bowl LX in San Francisco\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/","og_site_name":"Market Newsdesk","article_published_time":"2026-02-03T13:12:21+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260203973067\/en\/2709498\/4\/Swagger_Family.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/old-spice-delivers-unrivaled-freshness-with-immersive-fan-experience-at-super-bowl-lx-in-san-francisco\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Old Spice Delivers &#8220;Unrivaled Freshness&#8221; 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