{"id":933539,"date":"2026-02-03T07:13:00","date_gmt":"2026-02-03T12:13:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-and-lay-up-youth-basketball-advance-coach-development-to-support-the-next-generation\/"},"modified":"2026-02-03T07:13:00","modified_gmt":"2026-02-03T12:13:00","slug":"gillette-and-lay-up-youth-basketball-advance-coach-development-to-support-the-next-generation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-and-lay-up-youth-basketball-advance-coach-development-to-support-the-next-generation\/","title":{"rendered":"Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation"},"content":{"rendered":"

<\/p>\n

Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation<\/b><\/p>\n

Drawing on its partnership with the Toronto Raptors, Gillette is helping boys in Toronto access positive role models through sport by expanding training for Lay-Up\u2019s youth coaches.<\/i><\/p>\n

TORONTO–(BUSINESS WIRE<\/a>)–
\nGillette, the world\u2019s leading expert in men\u2019s grooming, announced the second year of its partnership with Lay-Up Youth Basketball (Lay-Up), a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto\u2019s Neighbourhood Improvement Areas. Together, Gillette and Lay-Up are focused on helping more boys access positive role models and mentorship opportunities, with Lay-Up\u2019s youth coaches helping make that possible. In this next phase, the partnership adds new coach development elements to further support youth coaches.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260201829775\/en\/<\/a><\/p>\n

\"Toronto<\/p>\n

Toronto Raptors player and Gillette ambassador Gradey Dick joins Lay-Up Youth Basketball for a Gillette hosted session in Toronto.<\/p>\n<\/div>\n

\nThe partnership responds to a broader need across Canada for positive role models for boys, a need that coaches are uniquely positioned to help meet. Across Canada, nearly 40% of people said boys lack access to positive role models, and 91% agree that having a role model has a long-term impact on boys1<\/sup>. In fact, 80% of Canadians agree that local sports coaches can serve as positive role models for boys1<\/sup>.<\/p>\n

\n\u201cCoaches can be some of the most important role models in a young person\u2019s life, not just for sport skills, but for confidence, connection, and belonging,\u201d said Jennifer Seiler, Senior Vice President, Grooming Canada at P&G. \u201cAt Gillette, we\u2019re committed to helping the men of today and tomorrow look, feel, and be their best. As we continue our work with Lay-Up, we\u2019re deepening our support around the practical skills coaches say they need most, from communication and leadership to confidence building and youth engagement, so more coaches feel equipped to lead on and off the court.\u201d<\/p>\n

EXPANDING YOUTH COACH DEVELOPMENT<\/b><\/p>\n

\nGillette\u2019s support powers Lay-Up\u2019s Crossover Pathway, a paid workforce development program that prepares young leaders through training, certifications, and employment. Coaches in Crossover are developed to educate, empower, and inspire the next generation on and off the court.<\/p>\n

\nThe partnership is enabling Lay-Up to add skills-building sessions and on-court learning experiences, focused on the areas coaches most want to strengthen. The skills-building sessions featured an expert-led workshop focused on communication and leadership skills, plus practical strategies to keep youth engaged and support boys\u2019 development on and off the court. On-court learning experiences drew on Gillette\u2019s partnership with the Toronto Raptors with a skills and leadership session led by the team\u2019s Assistant Coach, Jama Mahlalela, and a conversation with Toronto Raptors player Gradey Dick on leadership, mindset, and the role of coaches as role models.<\/p>\n

\n\u201cCoaches tell us they want practical, real-world tools to coach the whole person, not only the technical side of basketball,\u201d said Micaella Riche, Executive Director, Lay-Up Youth Basketball. \u201cWhile our programming serves an even split of boys and girls, this partnership with Gillette allows us to intentionally address the often-overlooked needs of boys. By building on our Crossover Pathway, this collaboration adds targeted training and experiences that equip our coaches with tools to support all young people, on and off the court.\u201d<\/p>\n

\n\u201cAs a coach, you can be someone young people look up to, and that\u2019s a big responsibility,\u201d said Prince Dankyi, Regional Manager at Lay-Up. \u201cThank you to Gillette for supporting training that helps us strengthen our skills, so we can grow as coaches and show up as positive role models for the boys we work with.\u201d<\/p>\n

GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN CANADA AND THE TORONTO RAPTORS<\/b><\/p>\n

\nGillette continues to highlight role models with its most recent campaign, The Best Your Game Can Get<\/i>, which celebrates Gillette\u2019s designation as the official shave and beard care partner of the NBA in Canada and the Toronto Raptors.<\/p>\n

\n\u201cThe Best Your Game Can Get\u201d illustrates the younger generation taking the lead with GilletteLabs, showing the world that the best a man can get keeps getting better. This message is brought to life with Gillette ambassador and Toronto Raptors player, Gradey Dick, who shares Gillette\u2019s belief in the power of role models to inspire the next generation of men.<\/p>\n

\n\u201cRole models matter, especially in sport,\u201d said Gradey Dick. \u201cThat\u2019s why I\u2019m proud to work with Gillette to help develop the coaches who show up for young people every day. With the right support and guidance, you build confidence and consistency. Being your best isn\u2019t only about performance, it\u2019s also about how you show up, how you treat people, and how you help lift others.\u201d<\/p>\n

\nFor more than 120 years, Gillette has been committed to helping men look, feel, and be their best. Please visit Gillette.ca<\/a> for more information about Gillette and its products.<\/p>\n

1 <\/sup>These are the findings of a study\/survey conducted by Gillette Canada from February 5th<\/sup> to February 7th<\/sup>, 2025, among a representative sample of 1501 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +\/- 2.5 percentage points, 19 times out of 20.<\/p>\n

About Gillette<\/b><\/p>\n

\nFor more than 120 years, Gillette has delivered precision technology and product performance, serving millions of consumers worldwide across shaving and grooming categories. For more information, visit Gillette.ca.<\/p>\n

About Procter & Gamble<\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit https:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at https:\/\/www.pg.com\/news<\/a>.<\/p>\n

About Lay-Up Youth Basketball<\/b><\/p>\n

\nLay-Up is a charitable organization delivering cost-free, community-based basketball programming in Toronto’s Neighbourhood Improvement Areas. Using an evidence-based development program, basketball coaches implement a culture-forward approach to support children and youth. On-court and off-court experiences are designed to build skills and confidence.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260201829775\/en\/<\/a><\/span><\/p>\n

Media Contacts
\n<\/b>
Gillette:
\n
Julia LaFeldt
\n
Communications Director, Gillette North America
\n
lafeldt.j@pg.com<\/a><\/p>\n

\nPorter Novelli:
\n
Mishka Jaiswal
\n
Senior Account Executive
\n
mishka.jaiswal@omc.com<\/a><\/p>\n

\nLay-Up Youth Basketball:
\n
Talya Macedo
\n
tm@sentialstudio.com<\/a><\/p>\n

KEYWORDS:<\/b> Ohio United States North America Canada<\/p>\n

INDUSTRY KEYWORDS:<\/b> Men Sports General Sports Philanthropy Consumer Teens Primary\/Secondary Education Children Other Consumer Other Philanthropy Basketball<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Toronto Raptors player and Gillette ambassador Gradey Dick joins Lay-Up Youth Basketball for a Gillette hosted session in Toronto.<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Toronto Raptors player and Gillette ambassador Gradey Dick speaks with Lay-Up youth coaches during an on-court learning session hosted by Gillette in Toronto.<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Toronto Raptors player and Gillette ambassador Gradey Dick joins basketball practice drills with Lay-Up participants during a Gillette-hosted session in Toronto.<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Toronto Raptors Assistant Coach, Jama Mahlalela, leads an on-court skills and leadership session with Lay-Up youth coaches as part of expanded coach training hosted by Gillette in Toronto.<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Toronto Raptors Assistant Coach, Jama Mahlalela, leads an on-court skills and leadership session with Lay-Up youth coaches during expanded coach training supported by Gillette in Toronto.<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation Drawing on its partnership with the Toronto Raptors, Gillette is helping boys in Toronto access positive role models through sport by expanding training for Lay-Up\u2019s youth coaches. TORONTO–(BUSINESS WIRE)– Gillette, the world\u2019s leading expert in men\u2019s grooming, announced the second year of its partnership with Lay-Up Youth Basketball (Lay-Up), a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto\u2019s Neighbourhood Improvement Areas. Together, Gillette and Lay-Up are focused on helping more boys access positive role models and mentorship opportunities, with Lay-Up\u2019s youth coaches helping make that possible. In this next phase, the partnership adds new coach development elements … <\/p>\n

Continue reading “Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-933539","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-and-lay-up-youth-basketball-advance-coach-development-to-support-the-next-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation Drawing on its partnership with the Toronto Raptors, Gillette is helping boys in Toronto access positive role models through sport by expanding training for Lay-Up\u2019s youth coaches. TORONTO–(BUSINESS WIRE)– Gillette, the world\u2019s leading expert in men\u2019s grooming, announced the second year of its partnership with Lay-Up Youth Basketball (Lay-Up), a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto\u2019s Neighbourhood Improvement Areas. Together, Gillette and Lay-Up are focused on helping more boys access positive role models and mentorship opportunities, with Lay-Up\u2019s youth coaches helping make that possible. 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TORONTO–(BUSINESS WIRE)– Gillette, the world\u2019s leading expert in men\u2019s grooming, announced the second year of its partnership with Lay-Up Youth Basketball (Lay-Up), a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto\u2019s Neighbourhood Improvement Areas. Together, Gillette and Lay-Up are focused on helping more boys access positive role models and mentorship opportunities, with Lay-Up\u2019s youth coaches helping make that possible. 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