{"id":933477,"date":"2026-02-03T06:04:33","date_gmt":"2026-02-03T11:04:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/allbirds-teams-up-with-justine-lupe-elaine-welteroth-nikki-deroest-and-grace-cheng-for-say-yes-campaign-celebrating-everyday-movement\/"},"modified":"2026-02-03T06:04:33","modified_gmt":"2026-02-03T11:04:33","slug":"allbirds-teams-up-with-justine-lupe-elaine-welteroth-nikki-deroest-and-grace-cheng-for-say-yes-campaign-celebrating-everyday-movement","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/allbirds-teams-up-with-justine-lupe-elaine-welteroth-nikki-deroest-and-grace-cheng-for-say-yes-campaign-celebrating-everyday-movement\/","title":{"rendered":"Allbirds Teams Up with Justine Lupe, Elaine Welteroth, Nikki DeRoest, and Grace Cheng for \u201cSay Yes\u201d Campaign Celebrating Everyday Movement"},"content":{"rendered":"

\nThe campaign introduces the retro-inspired Varsity Collection alongside the new Dasher NZ, the latest evolution of Allbirds\u2019 best-selling active shoe
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SAN FRANCISCO, Feb. 03, 2026 (GLOBE NEWSWIRE) — Allbirds today unveiled its Spring\/Summer 2026 campaign, \u201cSay Yes,\u201d a celebration of everyday movement starring actress\u00a0Justine Lupe<\/u><\/strong><\/a>, editor and TV host Elaine Welteroth<\/u><\/strong><\/a>, celebrity makeup artist Nikki DeRoest<\/u><\/strong><\/a>, and entrepreneur Grace Cheng<\/u><\/strong><\/a> \u2013 each embodying intentional movement, balancing passion, purpose, and full lives that demand comfort, versatility, and ease across creative work, motherhood, entrepreneurship, and life on the go.<\/p>\n

The campaign honors movement with intention, capturing the split-second decisions where saying \u201cyes\u201d keeps life moving. Set against the rhythm of the city, \u201cSay Yes\u201d zooms in on everyday micro-moments \u2013 taking the stairs, beating the crosswalk, making last-minute plans, or arriving just in time for pick-up \u2013 highlighting motion as a mindset rooted in comfort, confidence, and ease, supported by shoes designed for doing it all.<\/p>\n

Anchoring the campaign are two new collections: the Varsity<\/strong> and the Dasher NZ<\/strong>. Each silhouette is rooted in Allbirds\u2019 signature pillars of superior comfort, natural material innovation, and sleek, versatile design, and both collections are enhanced with Allbirds\u2019 new Featherbed\u2122 insole for unparalleled comfort.<\/p>\n

The Varsity Collection<\/strong> pairs nostalgic design with Allbirds\u2019 signature sustainable innovation, offering a modern take on retro-inspired sneakers crafted from natural, low-impact materials like hemp canvas and recycled suede. The cushioned midsole is made from Allbirds\u2019 SweetFoam\u00ae innovation, the world\u2019s first carbon-negative green EVA foam derived from sugarcane. All-day comfort is achieved through a soft merino wool-blend lining, with women\u2019s styles now including a women-specific last for a more tailored fit. <\/p>\n

The Dasher NZ Collection<\/strong> marks the third evolution of Allbirds\u2019 best-selling active shoe, reimagined as a hybrid shoe for everyday movement, with refined design details and vibrant seasonal colors. Designed with consumer insights in mind, it features a newly engineered Tree Knit upper, a SweetFoam\u00ae midsole, a heel pull loop for easy slip on, and natural rubber outsoles with inset traction lugs. The collection delivers cushioning, breathability, and all-day comfort.<\/p>\n

\u201cWhat ultimately drew me to Allbirds is their ethos. I choose my projects, the people around me, and what I wear based on soulfulness, and Allbirds\u2019 ethos and commitment to sustainability really align with how I want to live,\u201d said Justine Lupe. \u201cWhen it comes to shoes, I look for comfort. Being on set and on my feet all day, especially after having a baby, means I need shoes that truly support me while still looking great. I\u2019ve been wearing the Dasher NZ, and it feels like you\u2019re walking on a pillow.\u201d<\/p>\n

\u201cFrom work to travel to school pick up and drop off, I\u2019m constantly on the go, so comfort is non-negotiable for me,\u201d said Elaine Welteroth. \u201cI\u2019m at a stage in my life where I\u2019m not sacrificing comfort for style, and I love when I can have both. But what makes the new Allbirds Varsity sneakers so special is not just how they look and feel but how they\u2019re made. It feels good to support a brand that cares about sustainability as much as design. And they\u2019re the kind of shoes that go with everything, so I know I\u2019ll reach for them again and again.”<\/p>\n

\n Varsity Collection:<\/strong>\n <\/p>\n