{"id":933288,"date":"2026-02-02T10:03:20","date_gmt":"2026-02-02T15:03:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/xfinitys-first-ever-national-super-bowl-campaign-reimagines-and-reconnects-jurassic-park\/"},"modified":"2026-02-02T10:03:20","modified_gmt":"2026-02-02T15:03:20","slug":"xfinitys-first-ever-national-super-bowl-campaign-reimagines-and-reconnects-jurassic-park","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/xfinitys-first-ever-national-super-bowl-campaign-reimagines-and-reconnects-jurassic-park\/","title":{"rendered":"Xfinity\u2019s First Ever National Super Bowl Campaign Reimagines and Reconnects Jurassic Park"},"content":{"rendered":"

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Xfinity\u2019s First Ever National Super Bowl Campaign Reimagines and Reconnects Jurassic Park<\/i><\/b><\/p>\n

Sam Neill, Laura Dern, and Jeff Goldblum Return to Jurassic Park 33 Years Later, Alongside the Classic Score by John Williams<\/i><\/p>\n

Comcast and NBCUniversal Bring a Modern Twist to Jurassic Park Through \u201cXfinity Imagine That\u201d Brand Platform<\/i><\/p>\n

PHILADELPHIA–(BUSINESS WIRE<\/a>)–
\nThis Sunday, Comcast\u2019s Xfinity makes its Super Bowl debut by reimagining one of the most iconic films in movie history: Universal Pictures\u2019 Jurassic Park<\/i>. The first-ever national Super Bowl campaign from Xfinity rewinds the clock to 1993 and asks a simple question: What if Jurassic Park had been powered by Xfinity?<\/b><\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260201929391\/en\/<\/a><\/p>\n

\"Comcast<\/p>\n

Comcast and NBCUniversal Bring a Modern Twist to Jurassic Park Through \u201cXfinity Imagine That\u201d Brand Platform<\/p>\n<\/div>\n

\nSet within the beloved world of Steven Spielberg\u2019s original film, the campaign, titled \u201cJurassic Park\u2026Works<\/a>\u201d, brings Xfinity\u2019s connected ecosystem to life, showcasing what\u2019s possible when reliable and secure WiFi, mobile and smart home connectivity all work together seamlessly. The spot is the latest creative expression of the \u201cXfinity Imagine That\u201d brand platform, which celebrates how life is more extraordinary when your connectivity and entertainment technology work seamlessly together.<\/p>\n

\n\u201cThis Sunday, while millions of people watch the Big Game on NBC and Peacock, we\u2019ll be reimagining one of the most iconic moments in movie history,\u201d said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast. \u201cBy asking what Jurassic Park could have been with Xfinity\u2019s fast, secure WiFi, we\u2019re creating a fun, cultural crossover only Comcast NBCUniversal could deliver, combining blockbuster storytelling with real-world technology that protects, connects, and powers millions of customers every day.\u201d<\/p>\n

\n\u201cBringing Jurassic Park<\/i> back to life for this campaign has been an extraordinary collaboration across Comcast NBCUniversal,\u201d said David O\u2019Connor, Chief Brand Officer, Universal Entertainment. \u201cFor more than three decades, the franchise has captured the imagination of audiences around the world, and this partnership with Xfinity allows fans to experience that world in a completely fresh way. By combining the timeless characters and iconic moments of the original film with modern technology, we\u2019re celebrating the legacy of Jurassic Park<\/i> while introducing it to a new generation. It\u2019s a testament to the enduring power of the franchise and the kind of creative, cross-company storytelling that only NBCUniversal can deliver.\u201d<\/p>\n

A Reconnected Jurassic Park
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<\/b>Sam Neill, Laura Dern, and Jeff Goldblum reunite as their legendary characters – paleontologist Dr. Alan Grant, paleobotanist Dr. Ellie Sattler, and chaos theorist Dr. Ian Malcolm – return to Jurassic Park for the park\u2019s grand opening, 33 years after audiences first experienced the wonder and awe of dinosaurs brought to life. This time, history takes a different turn.<\/p>\n

\nInstead of a catastrophic system failure, the park stays connected and secure with Xfinity WiFi, the most reliable in our footprint, and the dinosaurs stay exactly where they belong. With the chaos avoided, the trio is free to experience Jurassic Park as it was always intended. Sattler streams music while running alongside dinosaurs; Malcolm relaxes poolside, watching a series over WiFi; and Grant livestreams his up-close T. rex encounter using Xfinity Mobile.<\/p>\n

A Blockbuster Collaboration
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<\/b>The campaign features the classic score from five-time Academy Award\u00ae-winner John Williams, with visual effects by Industrial Light & Magic (ILM), the studio whose groundbreaking work first introduced audiences to the dinosaurs. The film is directed by Academy Award\u00ae-winner Taika Waititi (Thor: Ragnarok<\/i>, Jojo Rabbit<\/i>).<\/p>\n

\nThe spot was created in close collaboration with Universal Pictures, Amblin Entertainment, Xfinity Creative and Goodby Silverstein & Partners, bringing the original Jurassic Park world back to life more than three decades after its debut. Creative teams worked closely with Universal to recreate costumes and set designs using original production materials, preserving the authenticity and spirit of the 1993 classic.<\/p>\n

\nXfinity customers can watch Jurassic Park<\/i> with Xfinity \u2013 alongside the full spot, behind-the\u2011scenes footage, and additional Jurassic Park<\/i> content \u2013 by simply saying \u201cJurassic Park\u201d into the Xfinity Voice Remote.<\/p>\n

Bringing Jurassic Park<\/i> to San Francisco
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<\/b>To celebrate the campaign and The Big Game, Xfinity is bringing the world of Jurassic Park<\/i> to San Francisco throughout the week:<\/p>\n