{"id":933251,"date":"2026-02-02T09:03:46","date_gmt":"2026-02-02T14:03:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-launches-new-collaboration-with-pink-chicken\/"},"modified":"2026-02-02T09:03:46","modified_gmt":"2026-02-02T14:03:46","slug":"west-elm-launches-new-collaboration-with-pink-chicken","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-launches-new-collaboration-with-pink-chicken\/","title":{"rendered":"WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN<\/b><\/p>\n<p class=\"bwalignc\"><i>The Collection Brings Pink Chicken\u2019s Popular Prints to Modern Home Furnishings<\/i><\/p>\n<p>BROOKLYN, N.Y.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, today announced the launch of a new collaboration with Pink Chicken, the beloved children\u2019s clothing brand known for its joyful prints and timeless charm.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260202172138\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260202172138\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260202172138\/en\/2707438\/4\/pl-sp26-wek-pink-chicken-kid-room-main-v01-426.jpg\" alt=\"Pink Chicken for West Elm Kids (Photo: West Elm)\" \/><\/p>\n<p style=\"font-size:85%\">Pink Chicken for West Elm Kids (Photo: West Elm)<\/p>\n<\/div>\n<p>\nPink Chicken for West Elm Kids reimagines Pink Chicken\u2019s signature prints for kids\u2019 spaces. Designed for the spring season and Easter holiday, the collection features kid and baby-friendly pieces such as floral quilts and sheet sets, bunny-shaped pillows, woven Easter baskets with printed liners, playful garlands, tabletop d\u00e9cor, nursery must-haves including crib sheets, swaddles, and stuffed animals. Each piece is designed to bring a sense of warmth and whimsy to the home.<\/p>\n<p>\n\u201cThrough this partnership, we were able to bring Pink Chicken\u2019s patterns to life in designs that feel elevated yet approachable,\u201d said Day Kornbluth, President of West Elm. \u201cThe collection captures the optimism of spring and celebrates the little moments that make childhood unforgettable.\u201d<\/p>\n<p>\n\u201cWe are absolutely thrilled to be collaborating with West Elm!\u201d said Stacey Fraser, Founder and CEO of Pink Chicken. \u201cThis partnership feels like a natural extension of the Pink Chicken world, allowing us to bring our signature sunny prints and nostalgic joy into the home space. West Elm shares our commitment to quality, style, and creating environments that feel both chic and comfortable for the modern family. I can&#8217;t wait for our customers to experience the collection and add a little Pink Chicken sunshine to their rooms!&#8221;<\/p>\n<p>\nKey items from the collection include the Woven Easter Basket ($79), the Tablecloth ($79), the Plush Bunny ($69), the Bunnies Ornaments ($24), and the Spring Floral Sheet Set ($22-$69).<\/p>\n<p>\nTo learn more about the collection, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.westelm.com%2Fpinkchicken&amp;esheet=54409420&amp;newsitemid=20260202172138&amp;lan=en-US&amp;anchor=www.westelm.com%2Fpinkchicken&amp;index=1&amp;md5=257fef3226a0277db96acb390c1e0896\">www.westelm.com\/pinkchicken<\/a>.<\/p>\n<p>\nPink Chicken + West Elm Kids will also be available for purchase in Canada, at westelm.ca\/pinkchicken.<\/p>\n<p>\nCustomers are also invited to join the conversation about the collaboration on social media with @westelmkids and @pinkchickenny.<\/p>\n<p><b>ABOUT WILLIAMS-SONOMA. INC.<\/b><\/p>\n<p>\nWilliams-Sonoma, Inc. is the world\u2019s largest digital-first, design-led and sustainable home retailer. The company\u2019s brands \u2014 Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow \u2014 represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, a loyalty and credit card program that offers members exclusive benefits. Williams-Sonoma, Inc. operates in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and has unaffiliated franchise partners that operate stores in Mexico, India, the Philippines and South Korea.<\/p>\n<p><b>ABOUT WEST ELM<\/b><\/p>\n<p>\nBorn in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people\u2019s lives and space through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified\u2122 products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.<\/p>\n<p><b>ABOUT PINK CHICKEN<\/b><\/p>\n<p>\nFounded in 2006, Pink Chicken is a childrenswear and lifestyle brand founded by Stacey Fraser, a former corporate fashion designer who bootstrapped the company to find better work-life balance. Pink Chicken brings a joyful spirit to everyday dressing with its signature vintage-inspired prints and effortless silhouettes. With decades of experience in fashion design, Stacey has built a beloved brand that celebrates color, comfort, and connection. Giving back is central to Pink Chicken\u2019s mission, donating over 50,000 pieces of clothing and annually partnering with organizations like Baby2Baby and Good+ Foundation to support mothers, children and families in need. Pink Chicken has 11 retail locations across the country in New York City (2), Amagansett, NY, Tampa, FL, Savannah, GA, Charleston, SC, Santa Monica, CA, Raleigh, NC, Bethesda, MD, Westport, CT, The Woodlands, TX. Learn more at<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__http%3A%2Fwww.pinkchicken.com__%3B%21%21OxqwZwwAVvYGpJMosQ%21eOcrxUh2HKaJ2HcO7hN-F1DyuFA6AnUezA2UJflRxEVQx-vDoLxvqLv4bIWgcehp8S302cbkg95nZw-rmik%24&amp;esheet=54409420&amp;newsitemid=20260202172138&amp;lan=en-US&amp;anchor=www.pinkchicken.com&amp;index=2&amp;md5=e1e6b751fe3c5b37f5dbbeca65b12e7e\"> www.pinkchicken.com<\/a> or follow along on Instagram @pinkchickenny.<\/p>\n<p><b>WSM-PR<\/b><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260202172138r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260202172138\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260202172138\/en\/<\/a><\/span><\/p>\n<p>\nJess Ward<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Jward11@wsgc.com\">Jward11@wsgc.com<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:PinkChicken@jbc-pr.com\">PinkChicken@jbc-pr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Luxury Department Stores Children Baby\/Maternity Specialty Home Goods Family Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260202172138\/en\/2707438\/3\/pl-sp26-wek-pink-chicken-kid-room-main-v01-426.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Pink Chicken for West Elm Kids (Photo: West Elm)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260202172138\/en\/2707515\/3\/5658648cWest_Elm_Logo_2018.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN The Collection Brings Pink Chicken\u2019s Popular Prints to Modern Home Furnishings BROOKLYN, N.Y.&#8211;(BUSINESS WIRE)&#8211; Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, today announced the launch of a new collaboration with Pink Chicken, the beloved children\u2019s clothing brand known for its joyful prints and timeless charm. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260202172138\/en\/ Pink Chicken for West Elm Kids (Photo: West Elm) Pink Chicken for West Elm Kids reimagines Pink Chicken\u2019s signature prints for kids\u2019 spaces. Designed for the spring season and Easter holiday, the collection features kid and baby-friendly pieces such as floral &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-launches-new-collaboration-with-pink-chicken\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-933251","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/west-elm-launches-new-collaboration-with-pink-chicken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WEST ELM LAUNCHES NEW COLLABORATION WITH PINK CHICKEN The Collection Brings Pink Chicken\u2019s Popular Prints to Modern Home Furnishings BROOKLYN, N.Y.&#8211;(BUSINESS WIRE)&#8211; Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, today announced the launch of a new collaboration with Pink Chicken, the beloved children\u2019s clothing brand known for its joyful prints and timeless charm. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260202172138\/en\/ Pink Chicken for West Elm Kids (Photo: West Elm) Pink Chicken for West Elm Kids reimagines Pink Chicken\u2019s signature prints for kids\u2019 spaces. 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(NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, today announced the launch of a new collaboration with Pink Chicken, the beloved children\u2019s clothing brand known for its joyful prints and timeless charm. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260202172138\/en\/ Pink Chicken for West Elm Kids (Photo: West Elm) Pink Chicken for West Elm Kids reimagines Pink Chicken\u2019s signature prints for kids\u2019 spaces. 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