{"id":930239,"date":"2026-01-23T08:06:52","date_gmt":"2026-01-23T13:06:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/"},"modified":"2026-01-23T08:06:52","modified_gmt":"2026-01-23T13:06:52","slug":"equifax-introduces-enhanced-synthetic-identity-fraud-detection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/","title":{"rendered":"Equifax Introduces Enhanced Synthetic Identity Fraud Detection"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n Next-Generation Fraud<\/span> Detection Product Uses AI to\u00a0Detect and Help Clients Prevent\u00a0Synthetic Identity Fraud<\/span>, One of the Fastest-Growing Identity Threats
<\/i>\n <\/p>\n

\n ATLANTA<\/span>, Jan. 23, 2026<\/span> \/PRNewswire\/ —\u00a0Equifax<\/a><\/u>\u00ae<\/sup>\u00a0(NYSE: EFX) announced the launch of Synthetic Identity Risk<\/a><\/u>, a next-generation fraud<\/span> detection product\u00a0that leverages AI capabilities to help businesses identify and prevent synthetic identity fraud<\/span>, a complex and growing challenge\u00a0that forces lenders to absorb significant financial loss. This new product leverages sophisticated machine\u00a0learning algorithms to uncover fraud<\/span> patterns that traditional methods may miss, detecting and flagging potential\u00a0fraudulent activity before it impacts a company’s bottom line.<\/p>\n

\n

\n
\n \"EFX
\n <\/a>\n <\/p>\n<\/p><\/div>\n

Synthetic identity fraud<\/span> occurs when fraudsters couple elements of a real identity and manufactured components to create a new, fictitious identity. These fabricated identities are used to fraudulently open credit accounts or obtain loans, on which the fraudsters eventually stop making payments. Because these fabricated applicants often appear legitimate, synthetic identities can go undetected for long periods of time, leaving lenders\u00a0exposed to significant charge-offs and revenue loss. According to Equifax data,\u00a0the average cost or charged-off loss per known synthetic identity is approximately $13,000.1<\/sup><\/p>\n

Leveraging patent-pending technology, Synthetic Identity Risk analyzes identity data, credit history and behavioral signals to assess the likelihood of synthetic identity activity. Synthetic Identity Risk can be used to detect potential fraud<\/span> at account opening or it can be used as an account management tool to continuously identify hidden portfolio risk. Applying a holistic approach allows enterprises to make informed, real-time decisions about identity verification and fraud<\/span> prevention.<\/p>\n

“Synthetic identity fraud<\/span> is a rapidly growing threat impacting the consumer lending ecosystem,” said Felipe Castillo, Chief Product Officer for U.S. Information Solutions at Equifax. “With\u00a0Synthetic Identity Risk, Equifax\u00a0strengthens\u00a0lenders’ fraud<\/span> defenses, helping them to uncover hidden risks and ultimately\u00a0shift from reactive loss recovery to proactive prevention.\u00a0In doing so,\u00a0they not only reduce their financial losses but they safeguard and build long-term trust with their legitimate customers.”<\/p>\n

For more information about Synthetic Identity Risk, please visit our website<\/a><\/u>.<\/p>\n

\n 1<\/sup>Average cost (or loss being charged off) for tradelines on or after January 1, 2022 reported to Equifax Consumer Credit Files as of December 2025.<\/p>\n

\n ABOUT EQUIFAX INC.
<\/b>At Equifax<\/a><\/u>\u00a0(NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com<\/a><\/u>.\u00a0<\/p>\n

\n FOR MORE INFORMATION:\u00a0
<\/b>Tiffany Smith for Equifax \u00a0
mediainquiries@equifax.com<\/a><\/u>\u00a0<\/p>\n

\u00a0<\/p>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/equifax-introduces-enhanced-synthetic-identity-fraud-detection-302668410.html<\/a><\/p>\n

SOURCE Equifax Inc.<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire Next-Generation Fraud Detection Product Uses AI to\u00a0Detect and Help Clients Prevent\u00a0Synthetic Identity Fraud, One of the Fastest-Growing Identity Threats ATLANTA, Jan. 23, 2026 \/PRNewswire\/ —\u00a0Equifax\u00ae\u00a0(NYSE: EFX) announced the launch of Synthetic Identity Risk, a next-generation fraud detection product\u00a0that leverages AI capabilities to help businesses identify and prevent synthetic identity fraud, a complex and growing challenge\u00a0that forces lenders to absorb significant financial loss. This new product leverages sophisticated machine\u00a0learning algorithms to uncover fraud patterns that traditional methods may miss, detecting and flagging potential\u00a0fraudulent activity before it impacts a company’s bottom line. Synthetic identity fraud occurs when fraudsters couple elements of a real identity and manufactured components to create a new, fictitious identity. These fabricated identities are used to fraudulently … <\/p>\n

Continue reading “Equifax Introduces Enhanced Synthetic Identity Fraud Detection”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-930239","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEquifax Introduces Enhanced Synthetic Identity Fraud Detection - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equifax Introduces Enhanced Synthetic Identity Fraud Detection - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Next-Generation Fraud Detection Product Uses AI to\u00a0Detect and Help Clients Prevent\u00a0Synthetic Identity Fraud, One of the Fastest-Growing Identity Threats ATLANTA, Jan. 23, 2026 \/PRNewswire\/ —\u00a0Equifax\u00ae\u00a0(NYSE: EFX) announced the launch of Synthetic Identity Risk, a next-generation fraud detection product\u00a0that leverages AI capabilities to help businesses identify and prevent synthetic identity fraud, a complex and growing challenge\u00a0that forces lenders to absorb significant financial loss. This new product leverages sophisticated machine\u00a0learning algorithms to uncover fraud patterns that traditional methods may miss, detecting and flagging potential\u00a0fraudulent activity before it impacts a company’s bottom line. Synthetic identity fraud occurs when fraudsters couple elements of a real identity and manufactured components to create a new, fictitious identity. These fabricated identities are used to fraudulently … Continue reading "Equifax Introduces Enhanced Synthetic Identity Fraud Detection"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T13:06:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/448516\/Equifax_jpg_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Equifax Introduces Enhanced Synthetic Identity Fraud Detection\",\"datePublished\":\"2026-01-23T13:06:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/\"},\"wordCount\":486,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/448516\\\/Equifax_jpg_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/\",\"name\":\"Equifax Introduces Enhanced Synthetic Identity Fraud Detection - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/448516\\\/Equifax_jpg_Logo.jpg\",\"datePublished\":\"2026-01-23T13:06:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/448516\\\/Equifax_jpg_Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/448516\\\/Equifax_jpg_Logo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Equifax Introduces Enhanced Synthetic Identity Fraud Detection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Equifax Introduces Enhanced Synthetic Identity Fraud Detection - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/","og_locale":"en_US","og_type":"article","og_title":"Equifax Introduces Enhanced Synthetic Identity Fraud Detection - Market Newsdesk","og_description":"PR Newswire Next-Generation Fraud Detection Product Uses AI to\u00a0Detect and Help Clients Prevent\u00a0Synthetic Identity Fraud, One of the Fastest-Growing Identity Threats ATLANTA, Jan. 23, 2026 \/PRNewswire\/ —\u00a0Equifax\u00ae\u00a0(NYSE: EFX) announced the launch of Synthetic Identity Risk, a next-generation fraud detection product\u00a0that leverages AI capabilities to help businesses identify and prevent synthetic identity fraud, a complex and growing challenge\u00a0that forces lenders to absorb significant financial loss. This new product leverages sophisticated machine\u00a0learning algorithms to uncover fraud patterns that traditional methods may miss, detecting and flagging potential\u00a0fraudulent activity before it impacts a company’s bottom line. Synthetic identity fraud occurs when fraudsters couple elements of a real identity and manufactured components to create a new, fictitious identity. These fabricated identities are used to fraudulently … Continue reading \"Equifax Introduces Enhanced Synthetic Identity Fraud Detection\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/","og_site_name":"Market Newsdesk","article_published_time":"2026-01-23T13:06:52+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/448516\/Equifax_jpg_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Equifax Introduces Enhanced Synthetic Identity Fraud Detection","datePublished":"2026-01-23T13:06:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/"},"wordCount":486,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/448516\/Equifax_jpg_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/","name":"Equifax Introduces Enhanced Synthetic Identity Fraud Detection - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/448516\/Equifax_jpg_Logo.jpg","datePublished":"2026-01-23T13:06:52+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/#primaryimage","url":"https:\/\/mma.prnewswire.com\/media\/448516\/Equifax_jpg_Logo.jpg","contentUrl":"https:\/\/mma.prnewswire.com\/media\/448516\/Equifax_jpg_Logo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/equifax-introduces-enhanced-synthetic-identity-fraud-detection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Equifax Introduces Enhanced Synthetic Identity Fraud Detection"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/930239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=930239"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/930239\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=930239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=930239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=930239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}