{"id":929669,"date":"2026-01-22T07:04:57","date_gmt":"2026-01-22T12:04:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/"},"modified":"2026-01-22T07:04:57","modified_gmt":"2026-01-22T12:04:57","slug":"chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/","title":{"rendered":"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n Renewed Design & Expanded Home Fragrance Portfolio <\/i>
\n Bring the Uplifting Essence of the Bay Indoors<\/i>\n <\/p>\n

\n ATLANTA<\/span>, Jan. 22, 2026<\/span> \/PRNewswire\/ — Chesapeake Bay Fragrance\u2122, formerly Chesapeake Bay Candle\u00ae, announces the relaunch of the beloved brand with a refreshed identity, an expanded home fragrance collection of candles and reed diffusers, and a new partnership with Keep America Beautiful, the nation’s leading community improvement nonprofit. Designed to set the mood and elevate everyday moments at home, the new Chesapeake Bay Fragrance\u2122 collection is rooted in coastal inspiration, bringing the uplifting, mood-evoking essence of the bay indoors through thoughtfully crafted scents and modern design.<\/p>\n

\n

\n
\n \"Chesapeake
\n <\/a>\n <\/p>\n<\/p><\/div>\n

The new Chesapeake Bay Fragrance\u2122 collection brings the essence of the coast indoors, introducing a completely new fragrance portfolio featuring six mood-evoking, coastal-inspired scents across both candles and reeds. Through airy, evocative notes such as sea salt, marine breeze, bergamot, soft florals, and comforting vanilla, each fragrance delivers a sense of lightness and nostalgia\u2014transforming everyday moments into meaningful rituals of reset and connection.<\/p>\n

As part of this next chapter, Chesapeake Bay Fragrance\u2122 is expanding its portfolio with the introduction of reed diffusers, designed to meet consumers’ demand for effortless, all-day home fragrance. Together with the brand’s candles, which remain a staple for intentional, mood-setting moments, the expanded portfolio allows consumers to layer scents across rooms and occasions.<\/p>\n

The brand’s new look goes a step further, pairing elevated simplicity with intentionality. Sea glass\u2013inspired vessels, multi-wick formats and a modern metal lid embossed with the iconic blue heron blend seamlessly into curated spaces, adding warmth and ambiance without overwhelming the room. Whether styled on a coffee table, bedside, or dining space, Chesapeake Bay Fragrance candles are designed to complement modern interiors while quietly enhancing the mood.<\/p>\n

“This relaunch reflects our focus on capturing the emotional and sensory benefits experience of coastal living,” said Aaron Swart, Senior Vice President and General Manager of Home Fragrance. “Our fragrances\u00a0invite\u00a0you to stay present, so you can focus on the moments \u2014 and people \u2014 that matter the most to you.\u00a0Spark a coastal memory. Brighten your day.”<\/p>\n

The new candle collection is available in four sizes, 4.5 oz, 8 oz, 11 oz, and 14.5 oz, alongside a coordinating reed diffuser, and features six evocative, coastal inspired scents: Serene Waters, Marine Drift, Golden Waves, Ocean Blossom, Salted Sands, and Ocean Retreat. Available now at Amazon.com<\/a>, select Yankee Candle\u00ae retail locations and chesapeake.yankeecandle.com<\/p>\n

Inspired by the place it calls home, Chesapeake Bay Fragrance\u2122 is guided by the belief that caring for ourselves and caring for the planet go hand in hand. Rooted in the natural beauty of the Chesapeake Bay region, the brand’s relaunch reflects an ambition to honor the environments and waterways that inspire its fragrances.<\/p>\n

Building on this ambition, Chesapeake Bay Fragrance\u2122 is partnering with Keep America Beautiful as an official sponsor of the Greatest American Cleanup, a nationwide initiative dedicated to preserving and restoring natural spaces across the country. The partnership directly reflects the brand’s coastal roots and long-standing connection to American waterways, particularly the Chesapeake Bay, while reinforcing the brand’s mission to help create moments of wellness and connection through coastal-inspired fragrance.<\/p>\n

Through its work with Keep America Beautiful, Chesapeake Bay Fragrance\u2122 is supporting hands-on, community-led efforts that protect shorelines, beautify shared spaces, and strengthen local environments\u2014bringing the brand’s belief that small, intentional actions can create meaningful, lasting impact to life beyond the home.<\/p>\n

To learn more, please visit chesapeake.yankeecandle.com.<\/a><\/p>\n

\n ABOUT CHESAPEAKE BAY
<\/b>Chesapeake Bay Candle\u00ae was founded in\u00a01994 in coastal Maryland,\u00a0taking\u00a0inspiration\u00a0from\u00a0the natural beauty of the bay that would become\u00a0the company’s namesake.\u00a0Over the past three decades,\u00a0our\u00a0brand has\u00a0been inspired by moments of wellness for the mind and body \u2014 drawing from these cues to inform our fragrance design and storytelling.\u00a0Now,\u00a0we’ve\u00a0chosen to\u00a0revisit our\u00a0roots and\u00a0return to our coastal heritage with a refreshed perspective as Chesapeake Bay Fragrance\u2122.\u00a0<\/p>\n

Designed to spark memories and evoke moods,\u00a0Chesapeake Bay Fragrance\u2122\u00a0helps\u00a0create the perfect ambiance, uplift spirits,\u00a0and\u00a0inspire meaningful connections.\u00a0<\/p>\n

\n ABOUT NEWELL BRANDS
<\/b>Newell Brands\u00a0(NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie\u00ae, Graco\u00ae, Coleman\u00ae, Rubbermaid Commercial Products\u00ae, Yankee Candle\u00ae, Paper Mate\u00ae, FoodSaver\u00ae, Dymo\u00ae, EXPO\u00ae, Elmer’s\u00ae, Oster\u00ae, NUK\u00ae, Spontex\u00ae and Campingaz\u00ae.\u00a0Newell Brands\u00a0is focused on delighting consumers by lighting up everyday moments.\u00a0<\/p>\n

\n
\n Media Contacts:
<\/u>
\n <\/b>
\n Alison <\/span>Brod Marketing + Communications
<\/span>Newell@abmc-us.com<\/a><\/p>\n

\n

\n
\n \"CHESAPEAKE
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful-302667360.html<\/a><\/p>\n

SOURCE Chesapeake Bay Fragrance<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire Renewed Design & Expanded Home Fragrance Portfolio Bring the Uplifting Essence of the Bay Indoors ATLANTA, Jan. 22, 2026 \/PRNewswire\/ — Chesapeake Bay Fragrance\u2122, formerly Chesapeake Bay Candle\u00ae, announces the relaunch of the beloved brand with a refreshed identity, an expanded home fragrance collection of candles and reed diffusers, and a new partnership with Keep America Beautiful, the nation’s leading community improvement nonprofit. Designed to set the mood and elevate everyday moments at home, the new Chesapeake Bay Fragrance\u2122 collection is rooted in coastal inspiration, bringing the uplifting, mood-evoking essence of the bay indoors through thoughtfully crafted scents and modern design. The new Chesapeake Bay Fragrance\u2122 collection brings the essence of the coast indoors, introducing a completely new … <\/p>\n

Continue reading “CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-929669","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Renewed Design & Expanded Home Fragrance Portfolio Bring the Uplifting Essence of the Bay Indoors ATLANTA, Jan. 22, 2026 \/PRNewswire\/ — Chesapeake Bay Fragrance\u2122, formerly Chesapeake Bay Candle\u00ae, announces the relaunch of the beloved brand with a refreshed identity, an expanded home fragrance collection of candles and reed diffusers, and a new partnership with Keep America Beautiful, the nation’s leading community improvement nonprofit. Designed to set the mood and elevate everyday moments at home, the new Chesapeake Bay Fragrance\u2122 collection is rooted in coastal inspiration, bringing the uplifting, mood-evoking essence of the bay indoors through thoughtfully crafted scents and modern design. The new Chesapeake Bay Fragrance\u2122 collection brings the essence of the coast indoors, introducing a completely new … Continue reading "CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-22T12:04:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2866940\/Chesapeake_Bay_Fragrance_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL\",\"datePublished\":\"2026-01-22T12:04:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/\"},\"wordCount\":771,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2866940\\\/Chesapeake_Bay_Fragrance_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/\",\"name\":\"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2866940\\\/Chesapeake_Bay_Fragrance_Logo.jpg\",\"datePublished\":\"2026-01-22T12:04:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2866940\\\/Chesapeake_Bay_Fragrance_Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2866940\\\/Chesapeake_Bay_Fragrance_Logo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/","og_locale":"en_US","og_type":"article","og_title":"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL - Market Newsdesk","og_description":"PR Newswire Renewed Design & Expanded Home Fragrance Portfolio Bring the Uplifting Essence of the Bay Indoors ATLANTA, Jan. 22, 2026 \/PRNewswire\/ — Chesapeake Bay Fragrance\u2122, formerly Chesapeake Bay Candle\u00ae, announces the relaunch of the beloved brand with a refreshed identity, an expanded home fragrance collection of candles and reed diffusers, and a new partnership with Keep America Beautiful, the nation’s leading community improvement nonprofit. Designed to set the mood and elevate everyday moments at home, the new Chesapeake Bay Fragrance\u2122 collection is rooted in coastal inspiration, bringing the uplifting, mood-evoking essence of the bay indoors through thoughtfully crafted scents and modern design. The new Chesapeake Bay Fragrance\u2122 collection brings the essence of the coast indoors, introducing a completely new … Continue reading \"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/","og_site_name":"Market Newsdesk","article_published_time":"2026-01-22T12:04:57+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2866940\/Chesapeake_Bay_Fragrance_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL","datePublished":"2026-01-22T12:04:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/"},"wordCount":771,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2866940\/Chesapeake_Bay_Fragrance_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/","name":"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2866940\/Chesapeake_Bay_Fragrance_Logo.jpg","datePublished":"2026-01-22T12:04:57+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/#primaryimage","url":"https:\/\/mma.prnewswire.com\/media\/2866940\/Chesapeake_Bay_Fragrance_Logo.jpg","contentUrl":"https:\/\/mma.prnewswire.com\/media\/2866940\/Chesapeake_Bay_Fragrance_Logo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/chesapeake-bay-fragrance-relaunches-with-a-refreshed-brand-identity-expanded-home-fragrance-collection-and-a-new-partnership-with-keep-america-beautiful\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"CHESAPEAKE BAY FRAGRANCE\u2122 RELAUNCHES WITH A REFRESHED BRAND IDENTITY, EXPANDED HOME FRAGRANCE COLLECTION, AND A NEW PARTNERSHIP WITH KEEP AMERICA BEAUTIFUL"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/929669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=929669"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/929669\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=929669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=929669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=929669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}