{"id":929251,"date":"2026-01-21T09:04:28","date_gmt":"2026-01-21T14:04:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\/"},"modified":"2026-01-21T09:04:28","modified_gmt":"2026-01-21T14:04:28","slug":"mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\/","title":{"rendered":"MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets"},"content":{"rendered":"

<\/p>\n

MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nMediaCo Holding Inc. (Nasdaq: MDIA) announced that EstrellaTV will launch television station WDYB-CD<\/b> in Orlando, Florida, significantly strengthening the network\u2019s footprint in one of the nation\u2019s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026.<\/p>\n

\nFor the past 17 years, Hearst Television\u2019s WKCF 18.3 has served as a valued and trusted affiliate partner for EstrellaTV in Orlando. Throughout that time, Hearst has played an instrumental role in building the EstrellaTV brand in the market, delivering strong promotion, distribution, and long-term support for the network and its viewers.<\/p>\n

\n\u201cThis market expansion represents a strategic investment in Orlando and reinforces our long-term commitment to serving Hispanic audiences with locally relevant, high-quality Spanish-language programming,\u201d said Albert Rodriguez, CEO of MediaCo<\/b>. \u201cIt allows us to deepen our connection to the community while creating new opportunities for viewers, advertisers, and partners.\u201d<\/p>\n

\n\u201cThis launch strengthens our ability to serve advertisers with greater scale and deeper local impact in one of the country\u2019s most important Hispanic growth markets,\u201d said Brian Fisher, Chief Revenue Officer of MediaCo.<\/b><\/p>\n

WDYB-CD <\/b>will further advance EstrellaTV\u2019s strategy of expanding its footprint in high-growth Hispanic markets and reinforces the network\u2019s long-term investment in local communities and culturally resonant content.<\/p>\n

About MediaCo
\n
<\/b>MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https:\/\/mediaco.now<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260121975946\/en\/<\/a><\/span><\/p>\n

Media Contact: press@mediacoholding.com<\/a><\/b><\/p>\n

KEYWORDS:<\/b> Florida New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Entertainment Advertising Communications TV and Radio Media<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets NEW YORK–(BUSINESS WIRE)– MediaCo Holding Inc. (Nasdaq: MDIA) announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network\u2019s footprint in one of the nation\u2019s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026. For the past 17 years, Hearst Television\u2019s WKCF 18.3 has served as a valued and trusted affiliate partner for EstrellaTV in Orlando. Throughout that time, Hearst has played an instrumental role in building the EstrellaTV brand in the market, delivering strong promotion, distribution, and long-term support for the network and its viewers. \u201cThis market … <\/p>\n

Continue reading “MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-929251","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets NEW YORK–(BUSINESS WIRE)– MediaCo Holding Inc. (Nasdaq: MDIA) announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network\u2019s footprint in one of the nation\u2019s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026. For the past 17 years, Hearst Television\u2019s WKCF 18.3 has served as a valued and trusted affiliate partner for EstrellaTV in Orlando. Throughout that time, Hearst has played an instrumental role in building the EstrellaTV brand in the market, delivering strong promotion, distribution, and long-term support for the network and its viewers. \u201cThis market … Continue reading "MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T14:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260121975946r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets\",\"datePublished\":\"2026-01-21T14:04:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\\\/\"},\"wordCount\":349,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260121975946r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediacos-estrellatv-announces-the-launch-of-new-orlando-television-station-expanding-presence-in-one-of-the-nations-fastest-growing-hispanic-markets\\\/\",\"name\":\"MediaCo\u2019s EstrellaTV Announces the Launch of New Orlando Television Station, Expanding Presence in One of the Nation\u2019s Fastest-Growing Hispanic Markets - 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