{"id":928779,"date":"2026-01-20T13:37:46","date_gmt":"2026-01-20T18:37:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\/"},"modified":"2026-01-20T13:37:46","modified_gmt":"2026-01-20T18:37:46","slug":"mediaco-announces-historic-audience-growth-for-estrellatv-in-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\/","title":{"rendered":"MediaCo Announces Historic Audience Growth for EstrellaTV in 2025"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><strong>MediaCo Announces Historic Audience Growth for EstrellaTV in 2025<\/strong><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMediaCo Holding Inc. (Nasdaq: MDIA) today announced that EstrellaTV delivered historic audience growth in 2025, marking a major inflection point for the network and its strongest performance in more than a decade among Adults 18\u201349 in prime time.<\/p>\n<p>\nIn 2025, EstrellaTV posted a <strong>+14% year-over-year increase in P18\u201349 Mon\u2013Sun prime<\/strong>, representing the network\u2019s <strong>first annual prime-time growth since 2018<\/strong>. Based on Panel Only Data across 16 years of January\u2013December tracking (since 2011), this performance <strong>more than doubles the network\u2019s previous record annual gain of +6%<\/strong>, making 2025 the strongest growth year in EstrellaTV\u2019s history.<\/p>\n<p>\n\u201cThis is a true turning point for EstrellaTV,\u201d said <strong>Albert Rodriguez, CEO of MediaCo Holding Inc.<\/strong> \u201cWe made a deliberate commitment to invest in the content, talent, and strategy needed to better serve today\u2019s U.S. Hispanic audience and the results speak for themselves. 2025 proved that when you deliver culturally relevant, high-impact programming, audiences respond.\u201d<\/p>\n<p>\nThe network\u2019s breakout year was fueled by sustained momentum throughout the year, with <strong>three consecutive quarterly year-over-year increases<\/strong> among P18\u201349 in Mon\u2013Sun prime:<\/p>\n<ul class=\"bwlistdisc\">\n<li><strong>2Q25:<\/strong> +23% vs. 2Q24\n<\/li>\n<li><strong>3Q25:<\/strong> +0.3% vs. 3Q24\n<\/li>\n<li><strong>4Q25:<\/strong> +57% vs. 4Q24 &#8211; the <strong>largest quarterly YoY gain in network history<\/strong><\/li>\n<\/ul>\n<p>\nEstrellaTV\u2019s growth has also been reflected in consistent monthly performance, delivering year-over-year gains in <strong>9 of the last 13 months<\/strong> among P18\u201349 in Mon\u2013Sun prime. December has been particularly strong, with the network posting <strong>year-over-year growth for two consecutive Decembers<\/strong>.<\/p>\n<p>\nLate-night programming further accelerated the momentum in December. EstrellaTV\u2019s flagship evening newscast, <i><b>Noticiero Cierre de Edici\u00f3n<\/b><\/i><b \/><strong>(10:00 p.m.)<\/strong>, delivered its <strong>highest P18\u201349 monthly average of the quarter (35.2k)<\/strong>. The network also achieved its <strong>strongest monthly P18\u201349 delivery of the quarter in late fringe (11:00 p.m.\u20131:00 a.m.)<\/strong>, led by <i><b>Alarma TV<\/b><\/i> and <i><b>Tengo Talento, Mucho Talento<\/b><\/i>.<\/p>\n<p>\n\u201cWhat we\u2019re seeing is a powerful validation of both the product and the strategy,\u201d said <strong>Brian Fisher, Chief Revenue Officer of MediaCo Holding Inc.<\/strong> \u201cEstrellaTV is building real, sustainable momentum with younger adult audiences, and that\u2019s exactly what advertisers are looking for. This kind of growth\u2014especially at this scale\u2014changes the conversation in the marketplace.\u201d<\/p>\n<p>\nWith historic gains across quarters, months, and key dayparts, EstrellaTV enters 2026 with strong momentum and a clear runway for continued growth.<\/p>\n<p><i>Source: Nielsen National TV View Program Report; National Sample; NTI Calendar for Annual, Quarterly and Monthly YoY comparisons; P18-49 AA (units) Program Based Dayparts (Strict Daypart) Mon-Sun 7p-11p (span). Updated Big Data Plus Panel data source was used for monthly comparisons beginning with Sep 2025 and for quarterly beginning with 4Q25; for all other monthly and quarterly YoY comparisons as well as annual comparisons the data source is Panel Only.<\/i><\/p>\n<p><strong>About MediaCo<br \/>\n<br \/><\/strong>MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now&amp;esheet=54400501&amp;newsitemid=20260120561943&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=5a82fa694a0341a6c84ca6c06b726de1\">https:\/\/mediaco.now<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260120561943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260120561943\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260120561943\/en\/<\/a><\/span><\/p>\n<p><strong>Media Contact: <\/strong><b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/b><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Content Marketing Entertainment Marketing Advertising Communications Media General Entertainment TV and Radio Digital Marketing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260120561943\/en\/2696793\/3\/MEDIACO_LOGO_2026.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo Announces Historic Audience Growth for EstrellaTV in 2025 NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced that EstrellaTV delivered historic audience growth in 2025, marking a major inflection point for the network and its strongest performance in more than a decade among Adults 18\u201349 in prime time. In 2025, EstrellaTV posted a +14% year-over-year increase in P18\u201349 Mon\u2013Sun prime, representing the network\u2019s first annual prime-time growth since 2018. Based on Panel Only Data across 16 years of January\u2013December tracking (since 2011), this performance more than doubles the network\u2019s previous record annual gain of +6%, making 2025 the strongest growth year in EstrellaTV\u2019s history. \u201cThis is a true turning point for EstrellaTV,\u201d said Albert Rodriguez, CEO of MediaCo &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo Announces Historic Audience Growth for EstrellaTV in 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-928779","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo Announces Historic Audience Growth for EstrellaTV in 2025 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo Announces Historic Audience Growth for EstrellaTV in 2025 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo Announces Historic Audience Growth for EstrellaTV in 2025 NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced that EstrellaTV delivered historic audience growth in 2025, marking a major inflection point for the network and its strongest performance in more than a decade among Adults 18\u201349 in prime time. In 2025, EstrellaTV posted a +14% year-over-year increase in P18\u201349 Mon\u2013Sun prime, representing the network\u2019s first annual prime-time growth since 2018. Based on Panel Only Data across 16 years of January\u2013December tracking (since 2011), this performance more than doubles the network\u2019s previous record annual gain of +6%, making 2025 the strongest growth year in EstrellaTV\u2019s history. \u201cThis is a true turning point for EstrellaTV,\u201d said Albert Rodriguez, CEO of MediaCo &hellip; Continue reading &quot;MediaCo Announces Historic Audience Growth for EstrellaTV in 2025&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T18:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260120561943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo Announces Historic Audience Growth for EstrellaTV in 2025\",\"datePublished\":\"2026-01-20T18:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\\\/\"},\"wordCount\":557,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260120561943r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-announces-historic-audience-growth-for-estrellatv-in-2025\\\/\",\"name\":\"MediaCo Announces Historic Audience Growth for EstrellaTV in 2025 - 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(Nasdaq: MDIA) today announced that EstrellaTV delivered historic audience growth in 2025, marking a major inflection point for the network and its strongest performance in more than a decade among Adults 18\u201349 in prime time. In 2025, EstrellaTV posted a +14% year-over-year increase in P18\u201349 Mon\u2013Sun prime, representing the network\u2019s first annual prime-time growth since 2018. 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