{"id":928766,"date":"2026-01-20T13:36:49","date_gmt":"2026-01-20T18:36:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/twilio-and-aeg-forge-new-strategic-partnership-across-ticketing-sports-and-live-entertainment-to-personalize-fan-engagement\/"},"modified":"2026-01-20T13:36:49","modified_gmt":"2026-01-20T18:36:49","slug":"twilio-and-aeg-forge-new-strategic-partnership-across-ticketing-sports-and-live-entertainment-to-personalize-fan-engagement","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/twilio-and-aeg-forge-new-strategic-partnership-across-ticketing-sports-and-live-entertainment-to-personalize-fan-engagement\/","title":{"rendered":"Twilio and AEG Forge New Strategic Partnership Across Ticketing, Sports, and Live Entertainment to Personalize Fan Engagement"},"content":{"rendered":"

<\/p>\n

Twilio and AEG Forge New Strategic Partnership Across Ticketing, Sports, and Live Entertainment to Personalize Fan Engagement<\/b><\/p>\n

AEG to Expand Adoption of Twilio\u2019s Products and Platform, Including Twilio Segment, Programmable Messaging, and Verify<\/i><\/p>\n

Twilio Named a Founding Partner of Crypto.com Arena, the Official Away Helmet Partner of the LA Kings, and Media Partner of AXS<\/i><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–
\nTwilio (NYSE: TWLO), the customer engagement platform that drives real-time personalized experiences for today\u2019s leading brands, and AEG, the world\u2019s leading sports and live entertainment company, are growing their relationship with the launch of a new strategic, multi-year partnership. The deal will see Twilio\u2019s customer engagementtechnology implemented by Crypto.com Arena, the LA Kings, and AXS<\/a> \u2013 AEG\u2019s global ticketing platform \u2013 to create more streamlined and elevated customer communication from ticket purchase, to in-venue experience, and beyond.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260120564562\/en\/<\/a><\/p>\n

\nThe agreement, brokered by AEG Global Partnerships, represents a significant expansion of Twilio\u2019s presence in pro-sports and live entertainment, marking its first partnership with both a major venue, NHL team, and ticketing platform. As part of the partnership, Twilio will hold key designations across AEG\u2019s flagship properties, including Founding Partner of Crypto.com Arena, a signature category-exclusive designation; official away helmet partner of the LA Kings; and a media partner across AXS, AEG\u2019s global ticketing platform that connects millions of fans to live events worldwide.<\/p>\n

\n\u201cLive event experiences are emotional at their core, and Twilio\u2019s platform helps amplify those moments by turning every interaction into an amazing experience,\u201d said Chris Koehler, Chief Marketing Officer at Twilio. \u201cBy partnering with AEG, we\u2019ll help the company enhance its fan engagement across Crypto.com Arena, the LA Kings, and AXS for fans\u2019 ticketing needs.\u201d<\/p>\n

\nAEG will leverage Twilio\u2019s customer engagement platform to create more meaningful, data-driven connections with its audiences. Products including Twilio Segment, the company\u2019s Customer Data Platform (CDP), will provide deeper insights into fan preferences, before, during, and after live events, helping AEG curate more personalized fan communication and offers while also driving greater engagement.<\/p>\n

\n\u201cThis new partnership with Twilio brings transformative technology to our properties,\u201d said Nick Baker, President and COO of AEG Global Partnerships. \u201cThe Twilio platform will help us know our customers even better with detailed profiles that deliver the personalized communication and experiences today’s fans expect while giving our teams powerful tools to drive business and operate more efficiently.\u201d<\/p>\n

\nTwilio\u2019s technology already plays a key role across AXS. Twilio Programmable Messaging<\/a> and Twilio Verify<\/a> power short message service (SMS) and multi-factor authentication (MFA) for AXS\u2019 mobile app today, with opportunities to scale and grow with the partnership.<\/p>\n

\n\u201cTwilio’s technology has enhanced how we engage with customers across our ticketing platform,\u201d said Justin Burleigh, Chief Product Officer of AXS. \u201cTheir services already allow us to deliver secure, seamless communication and ticket transfers. With our broadened partnership, we\u2019re excited to further engage with our global fan base and provide even more personalized experiences.\u201d<\/p>\n

\nAs a Founding Partner of Crypto.com Arena, which hosts more than 200 events annually, Twilio will benefit from an interactive fan activation space at the venue, exclusive hospitality experiences and integration with Crypto.com Arena\u2019s premium business division. Twilio\u2019s Founding Partnership includes premium brand visibility across the arena including LED ribbon board takeovers, upper 360-degree scoreboard exposure, and prime positioning on freeway marquees seen by millions annually.<\/p>\n

\nThe collaboration will also help Crypto.com Arena\u2019s premium team strengthen client relationships, deliver more personalized service to Members, and elevate the overall premium experience.<\/p>\n

\n\u201cCrypto.com Arena continues to set the standard for innovation in live entertainment, and Twilio’s platform takes our capabilities to the next level,\u201d said Katie Pandolfo, General Manager of Crypto.com Arena. \u201cTheir customer engagement platform will enhance how we engage with millions of annual guests while enabling our premium team to deliver even more exceptional service to our valued clients.\u201d<\/p>\n

\nAnnounced last month, Twilio is also the LA Kings\u2019 official away helmet partner, with the company\u2019s logo appearing prominently on players\u2019 helmets during all regular season and playoff road games beginning with the current 2025\u201326 NHL season.<\/b><\/p>\n

\nBeyond the ice, Twilio\u2019s presence will extend into downtown Los Angeles at L.A. LIVE \u2013 the four-million-square-foot sports and entertainment district surrounding Crypto.com Arena. Under the agreement, its branding will appear throughout L.A. LIVE\u2019s extensive LED signage network, reaching millions of visitors each year and further strengthening its visibility among sports and live entertainment fans.<\/p>\n

\nFor more information on the partnership visit: https:\/\/www.twilio.com\/en-us\/lp\/aeg<\/a>.<\/p>\n

ABOUT TWILIO<\/b><\/p>\n

\nToday’s leading companies trust Twilio’s Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com<\/a>.<\/p>\n

ABOUT AEG<\/b><\/p>\n

\nHeadquartered in Los Angeles, California, AEG is the world\u2019s leading sports and live entertainment company. The company operates in the following business segments:<\/p>\n