{"id":928694,"date":"2026-01-20T13:29:23","date_gmt":"2026-01-20T18:29:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-are-driving-the-future-of-home-spending-according-to-angis-state-of-home-spending-report\/"},"modified":"2026-01-20T13:29:23","modified_gmt":"2026-01-20T18:29:23","slug":"millennials-are-driving-the-future-of-home-spending-according-to-angis-state-of-home-spending-report","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/millennials-are-driving-the-future-of-home-spending-according-to-angis-state-of-home-spending-report\/","title":{"rendered":"Millennials Are Driving the Future of Home Spending, According to Angi\u2019s State of Home Spending Report"},"content":{"rendered":"

\nNew data finds Millennials spend more per household on home projects overall than any other generation, reshaping how Americans maintain, upgrade, and live in their homes.
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DENVER, Jan. 20, 2026 (GLOBE NEWSWIRE) — Angi\u2019s 2025 State of Home Spending Report<\/u><\/strong><\/a> reveals that Millennials have become the primary drivers of today\u2019s home projects economy, generating the highest total home spending per household of any generation. While Millennials are not yet the largest group of homeowners, they outspend all other generations on a per-household basis, signaling their growing influence on how Americans invest in their homes.<\/p>\n

Their momentum shows no signs of slowing: 77% of surveyed Millennials say they plan to take on a major home project in the next five years, the highest of any generation.<\/p>\n

After several years of elevated mortgage rates and a later entry into homeownership, Millennials are approaching their homes differently than generations before them. Rather than moving, many are choosing to invest where they are.<\/p>\n

\u201cWe\u2019re seeing Millennials renovate rather than relocate,\u201d said Angie Hicks, co-founder of Angi. \u201c74% said mortgage rates are influencing them to improve their current home instead of moving, compared to just 47% across all generations. This Millennial trend is reshaping the home improvement market.\u201d<\/p>\n

Despite leading total home spending, Millennials face distinct challenges. 70% report difficulty finding skilled labor, often resulting in project delays or higher costs. Entering homeownership later, amid higher labor costs and housing expenses, has pushed Millennials to prioritize projects that improve livability, efficiency, and durability.<\/p>\n

\u201cAs Millennials grow their share of the home improvement market, we expect projects to increasingly reflect their priorities,\u201d Hicks said. \u201cThat includes a strong interest in design-forward updates, eco-conscious materials, and technology upgrades.\u201d<\/p>\n

Together, these behaviors position Millennials as a true \u201crenovation generation\u201d \u2013 not just because they spend more, but because of how they are redefining what modern homeownership looks like under today\u2019s economic conditions.<\/p>\n

\n Millennials Led Overall Home Project Spending in 2025<\/strong>\n <\/p>\n

While older generations continued to spend more on improvements alone, Millennials led overall home project spending by investing heavily in maintenance and emergency repairs.<\/p>\n