{"id":928662,"date":"2026-01-20T13:26:22","date_gmt":"2026-01-20T18:26:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/american-eagle-announces-lamine-yamal-as-global-brand-ambassador\/"},"modified":"2026-01-20T13:26:22","modified_gmt":"2026-01-20T18:26:22","slug":"american-eagle-announces-lamine-yamal-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/american-eagle-announces-lamine-yamal-as-global-brand-ambassador\/","title":{"rendered":"American Eagle Announces Lamine Yamal as Global Brand Ambassador"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>American Eagle Announces Lamine Yamal as Global Brand Ambassador<\/b><\/p>\n<p class=\"bwalignc\"><i>The Historic Five-Year Deal with the International Football Star Includes Talent-Led Campaigns and Limited-Edition Product Collaborations<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAmerican Eagle Outfitters, Inc. (NYSE: AEO) announced today that the American Eagle brand has signed <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Flamineyamal%2F&amp;esheet=54399626&amp;newsitemid=20260119755822&amp;lan=en-US&amp;anchor=Lamine+Yamal&amp;index=1&amp;md5=af911dae094590ecd05337cf10fd4e90\">Lamine Yamal<\/a> as Global Ambassador. The international football phenomenon will make history with AE\u2019s first multi-year partnership, showcasing the brand\u2019s dedication to global talent and investment in sports culture. Beginning in summer 2026, the five year deal will span multiple campaigns and include limited-edition product collaborations. Lamine Yamal&#8217;s global appeal and confidence, on and off the field, make him an ideal partner for AE for years to come.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260119755822\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260119755822\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 384px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260119755822\/en\/2696080\/4\/lamine.jpg\" alt=\"Lamine Yamal for American Eagle (Courtesy of American Eagle)\" \/><\/p>\n<p style=\"font-size:85%\">Lamine Yamal for American Eagle (Courtesy of American Eagle)<\/p>\n<\/div>\n<p>\n\u201cI couldn\u2019t be more excited to begin this journey with American Eagle,\u201d says Lamine Yamal. \u201cOff the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the products to help me bring my energy and style to life.\u201d<\/p>\n<p>\n\u201cAmerican Eagle has positioned itself at the intersection of culture, and for our community, sports are a huge part of their identity,\u201d said Jennifer Foyle, President &#8211; Executive Creative Director, AE &amp; Aerie. \u201cSoccer attracts an unrivaled global following, and our multi-year partnership with Lamine Yamal centers AE at the heart of the fandom\u2013highlighting our commitment to him, the sport and our customers.\u201d<\/p>\n<p><b>About American Eagle<\/b><\/p>\n<p>\nSince 1977, American Eagle has offered an assortment of specialty apparel and accessories for everyone that enables self-expression and empowers our customers to celebrate their individuality. AE encourages today&#8217;s digital generation to enjoy the world around them through optimism, culture and connection with themselves and others, all while wearing the clothes that make them most confident. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ae.com&amp;esheet=54399626&amp;newsitemid=20260119755822&amp;lan=en-US&amp;anchor=www.ae.com&amp;index=2&amp;md5=71ccca02781b5fbbf9c07732e465b471\">www.ae.com<\/a> to find your perfect pair of #AEJeans.<\/p>\n<p><b>About American Eagle Outfitters, Inc.<\/b><\/p>\n<p>\nAmerican Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL\/NE by Aerie, Todd Snyder and Unsubscribed. Rooted in optimism, inclusivity and authenticity, AEO\u2019s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last.<\/p>\n<p>\nAEO Inc. operates stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners. Additionally, the company operates a robust e-commerce business across its brands. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.aeo-inc.com%2F&amp;esheet=54399626&amp;newsitemid=20260119755822&amp;lan=en-US&amp;anchor=aeo-inc.com&amp;index=3&amp;md5=332521b2e4e6fbb58baa6c1707a8a505\">aeo-inc.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260119755822r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260119755822\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260119755822\/en\/<\/a><\/span><\/p>\n<p>\nPress Contact<br \/>\n<br \/>Rebekah Margulis<br \/>\n<br \/>SHADOW<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Rmargulis@weareshadow.com\">Rmargulis@weareshadow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Spain North America United States Europe Canada New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men Entertainment Sports Online Retail Other Retail Lifestyle Consumer Fashion Teens Celebrity Retail Soccer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260119755822\/en\/2696080\/3\/lamine.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Lamine Yamal for American Eagle (Courtesy of American Eagle)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260119755822\/en\/721613\/3\/aeo_inc_v2-01.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260119755822\/en\/2695608\/3\/AMERICAN-EAGLE-type-logo-01-JPG.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>American Eagle Announces Lamine Yamal as Global Brand Ambassador The Historic Five-Year Deal with the International Football Star Includes Talent-Led Campaigns and Limited-Edition Product Collaborations NEW YORK&#8211;(BUSINESS WIRE)&#8211; American Eagle Outfitters, Inc. (NYSE: AEO) announced today that the American Eagle brand has signed Lamine Yamal as Global Ambassador. The international football phenomenon will make history with AE\u2019s first multi-year partnership, showcasing the brand\u2019s dedication to global talent and investment in sports culture. Beginning in summer 2026, the five year deal will span multiple campaigns and include limited-edition product collaborations. Lamine Yamal&#8217;s global appeal and confidence, on and off the field, make him an ideal partner for AE for years to come. This press release features multimedia. View the full release &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/american-eagle-announces-lamine-yamal-as-global-brand-ambassador\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;American Eagle Announces Lamine Yamal as Global Brand Ambassador&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-928662","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Eagle Announces Lamine Yamal as Global Brand Ambassador - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/american-eagle-announces-lamine-yamal-as-global-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Eagle Announces Lamine Yamal as Global Brand Ambassador - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"American Eagle Announces Lamine Yamal as Global Brand Ambassador The Historic Five-Year Deal with the International Football Star Includes Talent-Led Campaigns and Limited-Edition Product Collaborations NEW YORK&#8211;(BUSINESS WIRE)&#8211; American Eagle Outfitters, Inc. (NYSE: AEO) announced today that the American Eagle brand has signed Lamine Yamal as Global Ambassador. The international football phenomenon will make history with AE\u2019s first multi-year partnership, showcasing the brand\u2019s dedication to global talent and investment in sports culture. Beginning in summer 2026, the five year deal will span multiple campaigns and include limited-edition product collaborations. Lamine Yamal&#8217;s global appeal and confidence, on and off the field, make him an ideal partner for AE for years to come. This press release features multimedia. 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