{"id":928178,"date":"2026-01-16T10:08:06","date_gmt":"2026-01-16T15:08:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-legacy-fc-signs-back-of-kit-partnership-with-voya-financial\/"},"modified":"2026-01-16T10:08:06","modified_gmt":"2026-01-16T15:08:06","slug":"boston-legacy-fc-signs-back-of-kit-partnership-with-voya-financial","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-legacy-fc-signs-back-of-kit-partnership-with-voya-financial\/","title":{"rendered":"Boston Legacy FC Signs Back-of-Kit Partnership with Voya Financial"},"content":{"rendered":"

<\/p>\n

Boston Legacy FC Signs Back-of-Kit Partnership with Voya Financial<\/b><\/p>\n

BOSTON–(BUSINESS WIRE<\/a>)–Boston Legacy FC<\/a> today announced a multi-year partnership with Voya Financial<\/a> (Voya), a leading retirement, employee benefits, and investment management company, naming Voya as the club\u2019s official lower back-of-kit partner<\/b>, beginning with the 2026 NWSL season.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260116723851\/en\/<\/a><\/p>\n

\"Voya<\/p>\n

Voya teams up with Boston Legacy FC as official lower back-of-kit partner<\/p>\n<\/div>\n

\nAs part of the agreement, Voya will be an exclusive financial services category partner, and its logo will appear on the lower back of primary and secondary jerseys for all regular season and postseason matches. This includes the club\u2019s highly anticipated home opener on March 14, 2026 at 12:30 p.m. ET at Gillette Stadium.<\/p>\n

\n\u201cWe are thrilled to welcome Voya Financial to Boston Legacy FC\u2019s growing roster of partners,\u201d said Jennifer van Dijk, Team President of Boston Legacy FC. \u201cOur club is built alongside partners who believe in long-term stability, the power of investing early, and creating flexibility for the future. Voya\u2019s focus on financial confidence aligns with our vision to build a club that endures and delivers meaningful, lasting value for our fans, our players, and our community.”<\/p>\n

\nVoya recently expanded its presence in Boston with a new office in the Seaport District, strengthening its footprint in a region known for financial innovation. The company was also selected by Boston Legacy FC to manage the club\u2019s new employer-sponsored retirement plan.<\/p>\n

\n\u201cVoya is proud to team up with Boston Legacy FC at such an exciting time for women\u2019s sports and with our presence growing in Boston,\u201d said Heather Lavallee, CEO of Voya Financial. \u201cThis partnership is more than a logo on a jersey; it\u2019s about helping people and the communities we serve take greater control of their financial lives and reach their goals.\u201d<\/p>\n

\n\u201cWith the opening of our new wealth management office, we\u2019re strengthening our ties to Boston,\u201d said Jay Kaduson, CEO of Workplace Solutions at Voya Financial. \u201cFrom day-to-day financial planning to saving and preparing for retirement, we look forward to helping the club\u2019s employees \u2013 and the broader community \u2013 build financial confidence and success on and off the field.\u201d<\/p>\n

\nIn addition to lower back-of-kit placement, Voya branding will appear across all media backdrops, fan merchandise, and in premium locations during club home games in 2026, as well as at the newly developed White Stadium in 2027. This includes the creation of \u201cThe Voya Grove\u201d community hub and \u201cVoya Suite Level,\u201d which will offer unique engagement experiences. Voya and Boston Legacy FC will also look to partner on key community initiatives, reinforcing a shared dedication to making a positive difference in Boston.<\/p>\n

\nBoston Legacy FC will reveal its kit in 2026, before the NWSL season kicks off in March. For the latest team news, upcoming jersey unveiling, ticket sales and match schedule information, visit bostonlegacyfc.com<\/a> or follow along on social @bostonlegacyfc.<\/p>\n

About Boston Legacy FC<\/b><\/p>\n

\nBoston Legacy FC will add to Boston\u2019s winning legacy as the 15th<\/sup> team in the National Women\u2019s Soccer League (NWSL) starting play in 2026. Founded and led by women, the club is committed to creating a home for the greatest female athletes of our time, building upon the supercharged legacy of Boston\u2019s historic sports teams, cultivating a community of fans with impact at its core, and forging new connections across our city through sport. For more information, please visit bostonlegacyfc.com<\/a> or its social media platforms \u2013 LinkedIn<\/a>, Instagram<\/a>, Twitter (X)<\/a>, Tiktok<\/a>, Bluesky<\/a>, Facebook<\/a><\/p>\n

About Voya Financial<\/b><\/p>\n

\nVoya Financial, Inc. (NYSE: VOYA) is a leading retirement, employee benefits and investment management company. Voya\u2019s services and solutions help clear the path to financial confidence and a more fulfilling life for approximately 15.7 million individual, workplace and institutional clients. Certified as a \u201cGreat Place to Work\u201d by the Great Place to Work\u00ae Institute, Voya fosters a culture that values customer centricity, integrity, accountability, agility and inclusivity. Together with customers and partners, Voya employees fight for everyone’s opportunity for a better financial future. For more information visit voya.com<\/a> and follow Voya Financial on LinkedIn, Facebook and Instagram.<\/p>\n

\nVoya Retirement Insurance and Annuity Company is recordkeeper of the Boston Legacy FC employer-sponsored retirement plan. Boston Legacy FC is not a current client of any of Voya\u2019s affiliated registered investment advisers or other affiliated entities. Boston Legacy FC received cash compensation for this endorsement and therefore has an incentive to promote Voya. For more information, visit https:\/\/go.voya.com\/BostonLegacyFC<\/a>.<\/p>\n

\nMedia Assets HERE
\n<\/a>
Credit: Boston Legacy Football Club<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260116723851\/en\/<\/a><\/span><\/p>\n

Media Contact
\n<\/b>
Sara Rooke
\n
Director of Communications, Boston Legacy FC
\n
srooke@bostonlegacyfc.com
\n<\/a>
617-872-9453<\/p>\n

For Voya Inquiries:
\n<\/b>
Joe Loparco
\n
VP of Communications, Voya Financial
\n
joe.loparco@voya.com
\n<\/a>
860-462-6525<\/p>\n

KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Banking Entertainment Sports Professional Services General Sports Consumer Asset Management General Entertainment Women Soccer Finance Consulting<\/p>\n

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Voya teams up with Boston Legacy FC as official lower back-of-kit partner<\/font><\/td>\n<\/tr>\n
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Left to right: Jay Kaduson (CEO of Voya Workplace Solutions), Amina Bulman (Chief Revenue Officer, Boston Legacy), Jennifer van Dijk (President, Boston Legacy) and Heather Lavallee, CEO of Voya Financial) celebrate new partnership<\/font><\/td>\n<\/tr>\n
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Voya leaders with Boston Legacy FC team<\/font><\/td>\n<\/tr>\n
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Boston Legacy FC players celebrate new partnership with Voya<\/font><\/td>\n<\/tr>\n
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<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Boston Legacy FC Signs Back-of-Kit Partnership with Voya Financial BOSTON–(BUSINESS WIRE)–Boston Legacy FC today announced a multi-year partnership with Voya Financial (Voya), a leading retirement, employee benefits, and investment management company, naming Voya as the club\u2019s official lower back-of-kit partner, beginning with the 2026 NWSL season. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260116723851\/en\/ Voya teams up with Boston Legacy FC as official lower back-of-kit partner As part of the agreement, Voya will be an exclusive financial services category partner, and its logo will appear on the lower back of primary and secondary jerseys for all regular season and postseason matches. This includes the club\u2019s highly anticipated home opener on March 14, 2026 at 12:30 p.m. ET … <\/p>\n

Continue reading “Boston Legacy FC Signs Back-of-Kit Partnership with Voya Financial”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-928178","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBoston Legacy FC Signs Back-of-Kit Partnership with Voya Financial - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/boston-legacy-fc-signs-back-of-kit-partnership-with-voya-financial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boston Legacy FC Signs Back-of-Kit Partnership with Voya Financial - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Boston Legacy FC Signs Back-of-Kit Partnership with Voya Financial BOSTON–(BUSINESS WIRE)–Boston Legacy FC today announced a multi-year partnership with Voya Financial (Voya), a leading retirement, employee benefits, and investment management company, naming Voya as the club\u2019s official lower back-of-kit partner, beginning with the 2026 NWSL season. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260116723851\/en\/ Voya teams up with Boston Legacy FC as official lower back-of-kit partner As part of the agreement, Voya will be an exclusive financial services category partner, and its logo will appear on the lower back of primary and secondary jerseys for all regular season and postseason matches. 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