LONDON–(BUSINESS WIRE<\/a>)– \nThe 2025 ISG Provider Lens\u00ae<\/sup> Advanced Analytics and AI Services reports for Europe find that enterprises are shifting decisively from pilot-led experimentation to production-grade analytics and AI initiatives aligned with business priorities. Economic uncertainty, supply chain disruption, sustainability mandates and persistent talent shortages have increased companies\u2019 reliance on data-driven decision-making. Simultaneously, increasing regulatory alignment around the EU AI Act, EU Data Act and data localization and sovereign cloud mandates is reinforcing responsible and sustainable innovation across the region.<\/p>\n \n\u201cEurope\u2019s regulatory environment has made governance, transparency and accountability essential to enterprise AI adoption,\u201d said Matthias Paletta, director at ISG. \u201cUnder this framework, organizations have begun to treat analytics and AI as foundational enterprise capabilities.\u201d<\/p>\n \nEuropean enterprises are modernizing their data estates to support scalable and reliable AI adoption, the report says. They are transitioning from siloed architectures toward unified data platforms based on data fabric and data mesh models. These approaches improve data consistency, lineage and trust across enterprise systems. As a result, enterprises gain faster access to insights across operations, finance, supply chain and customer experience functions.<\/p>\n \nAcross Europe, advanced AI adoption is expanding through approaches that integrate forecasting and simulation with deep learning, computer vision and agentic systems, ISG says. These capabilities support higher levels of automation and more context-aware decision intelligence across enterprise business functions. Demand for specialized AI solutions aligned with sector-specific challenges and regulations is rising. In this environment, joint innovation between enterprises and service providers is increasing.<\/p>\n \nOrganizations in Europe are recognizing that data and AI deliver greater value when business users can directly access and act on AI-driven insights, the report says. They are placing greater emphasis on trusted and governed data environments that give non-technical users access through self-service analytics tools, natural language interfaces and embedded AI features. In this manner, enterprises are striking a balance between democratization and robust governance frameworks to ensure accountability and responsible AI use.<\/p>\n \n\u201cAs AI adoption scales across enterprises, data maturity becomes a pivotal success factor,\u201d said Saravanan M S, senior lead analyst, ISG Provider Lens Research, and lead author of the report. \u201cEnterprises are prioritizing initiatives that build organizational confidence and transparency through AI literacy programs.\u201d<\/p>\n \nThe report also explores other trends in the advanced analytics and AI services market in Europe, including the development of the AI factory model as a strategic blueprint for enterprises and increased focus on autonomous analytics capabilities within enterprise environments.<\/p>\n \nFor more insights into key challenges that enterprises in Europe face with analytics and AI initiatives, along with ISG\u2019s advice for addressing them, see the ISG Provider Lens Focal Points briefing here<\/a>.<\/p>\n \nFor 2025, ISG Provider Lens has published two Advanced Analytics and AI Services reports for Europe: one examining large and midsize providers and one assessing specialist providers. The Large and Midsize report evaluates the capabilities of 56 providers across four quadrants: Data Science and AI Services \u2014 Large, Data Science and AI Services \u2014 Midsize, Data and Analytics Modernization Services \u2014 Large and Data and Analytics Modernization Services \u2014 Midsize.<\/p>\n \nThe Large and Midsize report names Accenture, Atos, Capgemini, Cognizant, EXL, GFT, HARMAN, HCLTech, IBM, Infosys, Merkle, Mphasis, Orange Business, Persistent Systems, Reply, TCS, T-Systems, Unisys, Virtusa and Wipro as Leaders in two quadrants each. It names Hexaware and Stefanini as Leaders in one quadrant each.<\/p>\n \nIn addition, Avenga and DXC Technology are named as Rising Stars \u2014 companies with a \u201cpromising portfolio\u201d and \u201chigh future potential\u201d by ISG\u2019s definition \u2014 in two quadrants each.<\/p>\n \nThe 2025 ISG Provider Lens Advanced Analytics and AI Services \u2014 Specialist report evaluates the capabilities of 26 specialist providers across two quadrants: Data Science and AI Services \u2014 Specialist and Data and Analytics Modernization Services \u2014 Specialist.<\/p>\n \nThe Specialist report names Alexander Thamm, Fractal Analytics, Lingaro, MathCo, Quantiphi, SDG Group, Tiger Analytics, Tredence, Version 1 and WNS Analytics as Leaders in both quadrants.<\/p>\n \nIn addition, Telana is named as a Rising Star \u2014 a company with a \u201cpromising portfolio\u201d and \u201chigh future potential\u201d by ISG\u2019s definition \u2014 in two quadrants.<\/p>\n \nIn the area of customer experience, Capgemini is named the global ISG CX Star Performer for 2025 among advanced analytics and AI service providers. Capgemini earned the highest customer satisfaction scores in ISG\u2019s Voice of the Customer survey, part of the ISG Star of Excellence\u2122 program<\/a>, the premier quality recognition for the technology and business services industry.<\/p>\n \nCustomized versions of the report are available from Akkodis<\/a>, Atos<\/a>, Avenga<\/a>, Deutsche Telekom\/T-Systems<\/a>, Lingaro<\/a>, Orange Business<\/a>, Quantiphi<\/a>, and WNS<\/a>.<\/p>\n \nThe 2025 ISG Provider Lens Advanced Analytics and AI Services \u2014 Large and Midsize report for Europe is available to subscribers or for one-time purchase on this webpage<\/a>. The 2025 ISG Provider Lens Advanced Analytics and AI Services \u2014 Specialist report for Europe is available on this webpage<\/a>.<\/p>\n About ISG Provider Lens\u00ae<\/sup> Research<\/b><\/p>\n \nThe ISG Provider Lens\u00ae<\/sup> Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG\u2019s global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG\u2019s enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore\/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage<\/a>.<\/p>\n About ISG<\/b><\/p>\n ISG<\/a> (Nasdaq: III<\/a>) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world\u2019s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260116289653\/en\/<\/a><\/span><\/p>\n Press Contacts: Philipp Jaensch, ISG KEYWORDS:<\/b> Germany Europe United Kingdom France<\/p>\n INDUSTRY KEYWORDS:<\/b> Professional Services Data Analytics Technology Software Networks Consulting Artificial Intelligence<\/p>\n
\nThe European data analytics and AI market is entering a phase of accelerated enterprise adoption as modern data platforms, unified governance and adaptive systems reshape how organizations implement AI, according to a new research report published today by Information Services Group (ISG<\/a>) (Nasdaq: III<\/a>), a global AI-centered technology research and advisory firm.<\/p>\n<\/p>\n
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Laura Hupprich, ISG
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+1 203-517-3100
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laura.hupprich@isg-one.com
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+49 151 730 365 76
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philipp.jaensch@isg-one.com<\/a><\/p>\n
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