{"id":927634,"date":"2026-01-15T09:59:04","date_gmt":"2026-01-15T14:59:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nearly-one-in-three-millennial-and-gen-z-gig-workers-rent-their-gig-platform-accounts-to-unverified-users\/"},"modified":"2026-01-15T09:59:04","modified_gmt":"2026-01-15T14:59:04","slug":"nearly-one-in-three-millennial-and-gen-z-gig-workers-rent-their-gig-platform-accounts-to-unverified-users","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nearly-one-in-three-millennial-and-gen-z-gig-workers-rent-their-gig-platform-accounts-to-unverified-users\/","title":{"rendered":"Nearly One in Three Millennial and Gen Z Gig Workers Rent Their Gig Platform Accounts to Unverified Users"},"content":{"rendered":"

\nTransUnion report highlights new fraud trends in the gig economy
\n<\/h2>\n
\n

CHICAGO, Jan. 15, 2026 (GLOBE NEWSWIRE) — Consumers on the lower end of the K-shaped economy are struggling under financial pressures. In response, gig workers are boosting their incomes by renting or outright selling access to their accounts, allowing unverified users to perform work in their names. Gig work includes ride sharing, delivery, digital freelancing, caregiving and other services.<\/p>\n

These findings are part of TransUnion\u2019s (NYSE: TRU) latest 2026 Gig Economy Worker Report<\/a>, which highlights several trends related to fraud experiences among earners on gig platforms. The report found one in four gig workers have rented their accounts, with younger workers more likely to engage in the practice.<\/p>\n

\u201cRenting and selling worker accounts places consumers, workers and platforms at risk,\u201d said Colleen Thiry, director of TransUnion\u2019s gig economy business. \u201cAllowing someone who has not been vetted and verified to provide services leaves consumers prone to fraud and physical danger, and it exposes the account owner and the platform to liability for any harm that occurs.\u201d<\/p>\n

\n Percentage of Gig Workers Who Rent or Sell Their Accounts by Generation<\/strong>\n <\/p>\n\n\n\n\n\n
\u00a0<\/td>\n\n Overall<\/strong>\n <\/td>\n\n Gen Z<\/strong>\n <\/td>\n\n Millennial<\/strong>\n <\/td>\n\n Gen X<\/strong>\n <\/td>\n\n Baby Boomer<\/strong>\n <\/td>\n<\/tr>\n
\n Rent<\/strong>\n <\/td>\n25%<\/td>\n31%<\/td>\n31%<\/td>\n20%<\/td>\n7%<\/td>\n<\/tr>\n
\n Sell<\/strong>\n <\/td>\n20%<\/td>\n22%<\/td>\n27%<\/td>\n14%<\/td>\n7%<\/td>\n<\/tr>\n
\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n<\/table>\n

The report found less than half (45%) of gig workers think gig platforms have very effective ID verification processes. Both earners and consumers face potential physical and financial harm without robust identity verification protecting both sides of gig platforms.<\/p>\n

Gig platforms use identity\u00a0verification\u00a0and device\u00a0intelligence\u00a0solutions to ensure that every worker is who they claim to be, which helps prevent account rental and fraud. These solutions combine strong identity data\u00a0and\u00a0device signals to detect and block suspicious activity early. By doing this, platforms can\u00a0maintain\u00a0trust and protect both workers and customers from bad actors.\u00a0<\/p>\n

Earners on gig platforms also experience fraud and abuse from consumers on the platforms,\u00a0with 34% reporting that they have been defrauded by a consumer while working. Workers who experienced fraud have higher expectations for platforms to protect their personal safety while working. Workers wanted\u00a0platforms to verify\u00a0identities, devices, delivery\u00a0addresses\u00a0and biometrics as part of onboarding for both users and workers.\u00a0<\/p>\n

TransUnion\u2019s Identity Verification<\/a>\u00a0and\u00a0Device Risk<\/a> solutions help combat fraud by\u00a0leveraging\u00a0proprietary device intelligence to deliver safer, more seamless customer experiences. By analyzing device recognition, context, and behavior, Device Risk distinguishes suspicious transactions from trusted digital interactions in real time. This approach not only reduces fraud but also builds secure connections and\u00a0personalized, friction-right\u00a0user-experiences.\u00a0<\/p>\n

Download the full 2026 Gig Economy Worker Report here<\/a>.<\/p>\n

\n About TransUnion (NYSE: TRU)
<\/strong>TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good\u00ae<\/sup> \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.\u00a0http:\/\/www.transunion.com\/business<\/a><\/p>\n\n\n\n\n\n
\n Contact<\/strong>\u00a0<\/td>\nDave Blumberg<\/td>\n<\/tr>\n
\u00a0<\/td>\nTransUnion<\/p>\n<\/td>\n<\/tr>\n
\n E-mail<\/strong>\u00a0\u00a0<\/td>\ndavid.blumberg@transunion.com<\/p>\n<\/td>\n<\/tr>\n
\n Telephone<\/strong>\u00a0\u00a0<\/td>\n312-972-6646<\/td>\n<\/tr>\n<\/table>\n

\n \n <\/p>\n<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

TransUnion report highlights new fraud trends in the gig economy CHICAGO, Jan. 15, 2026 (GLOBE NEWSWIRE) — Consumers on the lower end of the K-shaped economy are struggling under financial pressures. In response, gig workers are boosting their incomes by renting or outright selling access to their accounts, allowing unverified users to perform work in their names. Gig work includes ride sharing, delivery, digital freelancing, caregiving and other services. These findings are part of TransUnion\u2019s (NYSE: TRU) latest 2026 Gig Economy Worker Report, which highlights several trends related to fraud experiences among earners on gig platforms. The report found one in four gig workers have rented their accounts, with younger workers more likely to engage in the practice. \u201cRenting and … <\/p>\n

Continue reading “Nearly One in Three Millennial and Gen Z Gig Workers Rent Their Gig Platform Accounts to Unverified Users”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-927634","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNearly One in Three Millennial and Gen Z Gig Workers Rent Their Gig Platform Accounts to Unverified Users - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nearly-one-in-three-millennial-and-gen-z-gig-workers-rent-their-gig-platform-accounts-to-unverified-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nearly One in Three Millennial and Gen Z Gig Workers Rent Their Gig Platform Accounts to Unverified Users - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"TransUnion report highlights new fraud trends in the gig economy CHICAGO, Jan. 15, 2026 (GLOBE NEWSWIRE) — Consumers on the lower end of the K-shaped economy are struggling under financial pressures. In response, gig workers are boosting their incomes by renting or outright selling access to their accounts, allowing unverified users to perform work in their names. Gig work includes ride sharing, delivery, digital freelancing, caregiving and other services. These findings are part of TransUnion\u2019s (NYSE: TRU) latest 2026 Gig Economy Worker Report, which highlights several trends related to fraud experiences among earners on gig platforms. 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